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All Journal Jurnal Manajemen Atma Jaya Jurnal Perkotaan International Research Journal of Business Studies (E-Journal) Jurnal Ilmu Perilaku ANIMA Indonesian Psychological Journal Jurnal Manajemen MANASA, Jurnal Ilmiah Psikologi
Rayini Dahesihsari
Faculty of economics, Atma Jaya Catholic University of Indonesia
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Journal : Jurnal Perkotaan

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Gambaran Organizational Attraction Calon Pelamar Potensial Terhadap Yayasan Y Karoline Anna Maria; Rayini Dahesihsari
Jurnal Perkotaan Vol. 10 No. 1 (2018): Juni 2018
Publisher : Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/perkotaan.v10i1.308

Abstract

Currently there is a trend where young people prefer to work in a start-up than in a large company, even working in nonprofit agencies. But the trend is not perceived by the Yayasan Y, a nonprofit organization of community empowerment through the development of SMEs in Indonesia. The number of applicants for each job advertisements was low. In fact, Yayasan Y will develop the organization in order to expand the scope of SMEs assisted. There were several attempts to increase the number of applicants, such as including the work requirements in more detail and provide salary is quite high compared with other similar foundations and list it on the job ad. But it did not increase the number of applicants significantly. Based on the theory regarding the recruitment of job applicants stated that the decision in choosing a job can be determined by the attractiveness of the organization (Robertson et al, 2005). Organizational attraction is a positive attitude that is owned by an individual on an organization (Aiman-Smith et al, in Catanzaro, Moore, Marshall, and Timothy, 2010). Therefore, researchers wanted to see how the image of the interests of applicants to the Yayasan Y so it can be collated to make strategic measures for the recruitment activities. This study used a mixed method, with quantitative and qualitative approach to describe the interest of young candidates potential applicants to the Yayasan Y as a place to work. Results showed participants actually neutral towards the Yayasan Y as a place to work, but they have never heard of the Yayasan Y before, so they do not have information about the it much. The results also suggest Foundation Y to do branding, through cooperation with other institutions such as the universities in Indonesia.
JENIS PENGARUH KELOMPOK REFERENSI DALAM PEMBELIAN PRODUK FASHION BERMEREK TIRUAN PADA INDIVIDU DEWASA AWAL Asti Ayu Wulan Permatasari; Purnomologi Ursila Nilamsari; Rayini Dahesihsari
Jurnal Perkotaan Vol. 12 No. 1 (2020): Jurnal Perkotaan
Publisher : Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/perkotaan.v12i1.2238

Abstract

The research aims to describe the references group influences on the consumption of counterfeit branded fashion products on early adulthood individuals. Reference groups refers to individuals or group that become references for individual to forming her/his values and attitudes. Since 2014, the most counterfeit product consumption is fashion, which results on economic loss up to 41 billion rupiahs. Previous study showed that the consumption of counterfeit products was not only influenced by the high price of the original products, but also by psychological aspects, such as motivation to be seen positively and accepted by the social groups. The research applies quantitative approach, using 30 items of references group influences questionnaire. The questionnaire measures three types of references group influences, including informational influence, utilitarian influence, and value expressive influence on early adult individuals who experiences to buy counterfeit branded fashion product. 155 respondents involved. Convenience sampling technique applied, with central tendency, friedman test and mann-whitney test being used for data analysis. The findings show that references group influences for buying counterfeit branded fashion product was in moderate level, with the most influences was informational influences compared to utilitarian and value expressive influences.
Co-Authors Agnes Kania Alexandrina J. Nathania Ali Nina Liche Seniati Amelia Kristofani Anastasia Felice Asti Ayu Wulan Permatasari Calista Khosasi Cindy Cynthia Gisela A. Prawesthy Grace Avrat Valentina Hanarolisa Mutalim Jessica - Jessica Christy Joan Devina Jonatan Karoline Anna Maria Ledwin Liantama Leonardus Dewa Hardana Liroy Rubianto Marcellio Adrian Aridewo Novita . Purnomologi Ursila Nilamsari Rafael Angkasa Pilartomo Rocky Rocky Vincent Tarmudji Yosua, Immanuel