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All Journal MODUS-Jurnal Ekonomi dan Bisnis Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika IJBE (Integrated Journal of Business and Economics) Jurnal Ekonomi dan Bisnis Ultima Management : Jurnal Ilmu Manajemen Jurnal Bina Manajemen Indonesian Journal for Social Responsibility Jurnal Abdi Mandala Journal of Artificial Intelligence and Digital Business Jurnal Nusa Manajemen
Andreas Kiky
Pradita University
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences

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ANALISIS KELAYAKAN & KEUNGGULAN BISNIS KOPI FILTER DI WILAYAH KABUPATEN TANGERANG Andreas Kiky
Jurnal Bina Manajemen Vol 8 No 1 (2019): Jurnal Bina Manajemen Vol.8 No.1 September 2019
Publisher : STIE Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1111.771 KB)

Abstract

In business, it is very important to consider feasibility before conduct the operational activity. Nowadays, there are many cafes in South Tangerang Region. This phenomenon need a special attention because without proper calculation and feasibility study, these business can not survive in long-run. In this research, there are three feasibility aspects that will be examined. First is product aspect that consists of coffee taste and perception. Second is operational aspect, which consists of ambience and field condition and café traffic. Last aspect is the financial matter that represent by NPV and IRR. In general, this business is quite easy to enter. Unfortunately, the problem is this business not only sells the beverage but also sell the space for work and another activity. The challenge is investing a sum of money in design and interior will prolonge payback period and increase the risk. Although it need large capital in the beginning, it is still feasible because there are very large markets in this region but need to carefully manage as the competition is also fierce. In order to achieve competitive advantages, this business need to create creative marketing campaign, promotion and innovative product as the nature of consumer retainer is very low.
MANAJEMEN RISIKO TERHADAP BLACK SWAN EVENT MARET 2020 DI INDONESIA. STUDI KASUS EFEK COVID-19 TERHADAP PASAR MODAL INDONESIA Andreas Kiky
Jurnal Bina Manajemen Vol 8 No 2 (2020): Jurnal Bina Manajemen Vol 8 No.2 Maret 2020
Publisher : STIE Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (709.703 KB) | DOI: 10.52859/jbm.v8i2.89

Abstract

COVID-19 has caused many significant impacts on various businesses in Indonesia. This pandemic was first announced by government on March 2020 and as the result, Indonesia Composite Index moved toward down trend. To investigate this matter, this result applied event study and non-parametric test (Wilcoxon Signed Test) on observed IHSG from December 2019 to March 2020. The result confirmed that indeed after announcement, IHSG significantly decreased and loss almost 50% from initial value in December 2019. This research also suggests that this event cannot consider as Black Swan event because IHSG moved gradually decrease since February 2020. This research also offers some contingency plan and risk management concept to overcome this pandemic crisis.
APLIKASI STUDI KELAYAKAN USAHA BERBASIS NPV DAN PAYBACK PERIOD DALAM MENGANALISIS USAHA KAFE KOPI FILTER Andreas Kiky
Jurnal Bina Manajemen Vol 7 No 1 (2018): Jurnal Bina Manajemen Vol.7 No.1 September 2018
Publisher : STIE Wiyatamandala

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Abstract

Coffee Industry has been grown since 1980. Recently coffee industry entered 3rd wave coffee generation which elaborate more on the taste of the coffee. Most of 3rd wave coffee products focus on user experience on unique flavor of the coffee beans. Coffee has become a craft beverage and life style for the consumer. Base on this new trend then new concept of coffee café are growing in 2015. Many business owner and young generation start their coffee café business base on the following trend. In Indonesia, there are a lot of coffee café that offer 3rd wave product along with 2nd wave coffee products. Based on financial approach, NPV and payback period are the most common methods to address business feasibilities in long run. However, what is usually miss by financial method is entrepreneurial spirit and also several “factors” that cannot be expressed in numerical value. This research has a goal to applied financial theory in real world study. The result from thisresearch is only forecasting based on untested assumption and still lack of accuracyand open for further improvement.
TINJAUAN LITERATUR FINANCIAL LITERACY DAN PENGARUHNYA PADA BIAS KEUANGAN Bayu Laksma Pradana; andreas kiky
Jurnal Bina Manajemen Vol 11 No 1 (2022): Jurnal Bina Manajemen Volume 11 Nomor 1 September Tahun 2022
Publisher : STIE Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jbm.v11i1.257

Abstract

Financial Literacy has been known as a factor influencing decision making. Financial literacy is knowledge, skill, and attitude of a person regarding finance. Researchers use subjective and objective financial literacy to measure how literate a person is. One of behavior finance observation is to study how mind can be affected by bias. There are many biases that people should be aware of. Such bias can make people suffer from financial loss. Studies have shown there is a relation between financial literacy and bias. The more literate, the better he can avoid bias. This study explains the theory of financial literacy and financial bias. Previous works have been thoroughly selected to provide evidence.
EMOTIONLESS DECISION. A COIN FLIP INVESTMENT DECISION, IS THAT WORTHED? Andreas Kiky
Ultima Management : Jurnal Ilmu Manajemen Vol 14 No 2 (2022): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v14i2.2878

Abstract

Abstract- This article tries to test whether emotionless decisions (a coin flip) in investment decision-making could outperform human judgment due to superiority in avoiding behaviour bias caused by emotion. However, research about a coin flip in the investment decision is rarely can be found due to a lack of a solid foundation. Research problem in this article: Would the coin flip in investment decisions outperform human judgment in terms of investment wealth under the short-term trading range? The originality of this research is no prior research has been interested in checking the superiority of coin flip decisions in real investment due to the risk of uncertainty. This research finds a suitable environment (stock market competition) as the place to check the validity of the idea. This research uses a simple coin flip experiment to decide whether to sell or hold the investment asset during the stock competition. The result of investment wealth from the coin flip will be compared with the rest of the participants. A standard normal distribution (z) and (t) is used to check whether the coin flip wealth consistently falls into the top 5% or 1% of the right tail. Before that, the Kolmogorov-Smirnoff test is conducted to ensure the distribution follows the normal distribution shape. Using a coin flip for investment decisions is not outperform human judgment and winning the competition. Investment decision-making is an art between handling complex rational thinking about risk and managing the emotion in the process. Keywords: Coin Flip Decision; Investment Decision; Stock Competition; Emotionless Decision
PENGEMBANGAN POTENSI KAMPUNG WISATA TERPADU, KAMPUNG HIJRAH, PANUNGGANGAN UTARA Andreas Kiky; Gillian Emery Chandra; Anastasia Melia Ciptadi; Devanya Azzura Andisi Salim; Jessica Angelina
Jurnal Abdi Mandala Vol 2 No 2 (2023): Jurnal Abdi Mandala Volume 2 Nomor 2 Oktober Tahun 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jam.v2i2.503

Abstract

Community development in Kampung Hijrah aims to map this region's potency as integrated tourism and economic activity for villagers. Initially, Kampung Hijrah had a negative reputation that needed to be rebranded by RT and teach the villagers to create their own economic activity. The development of eco-tourism in Kampung Hijrah started with the inauguration of a fishing recreation spot during this program. This fishing spot could create a recreation place that has valuable economic transactions. However, future evaluation and monitoring are crucial to the following programs. The improvement in understanding of good corporate governance in managing the business and good resources (capital) allocation are two critical success factors before the venture could bring social welfare for the nearby villagers.
Studi Kelayakan Pengembangan Ekowisata Pemancingan Kampung Hijrah Kiky, Andreas
Indonesian Journal for Social Responsibility Vol. 6 No. 02 (2024): December 2024
Publisher : LPkM Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/ijsr.v6i02.220

Abstract

Hijrah Village is a region in a part of North Panunggangan Ward that needs a community services program to develop an Eco-tourism spot. The program of Eco-tourism starts when the community is very enthusiastic about fishing recreation around the community spot. However, the feasibility of developing a fishing recreation spot has not been studied at this stage. The potency of this fishing spot can be enhanced further by being professionally managed. The purpose of this program is to develop the inhabitants' competencies through workshops and seminars to achieve good governance. The result of this feasibility study of the Eco-tourism fishing spot at Kampung Hijrah based on the NPV method can be considered feasible.
SOCIAL MEDIA DAN MINAT BELI GEN Z (STUDI KASUS INSTAGRAM STARBUCKS INDONESIA) Natasya Sugianto; Andreas Kiky
Modus Vol. 35 No. 2 (2023): Vol. 35 No. 2 (2023): MODUS
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v35i2.7637

Abstract

Starbucks is a company in the coffee café retail industry that conducts social media marketing via Instagram to market its products and services. In Indonesia, Generation Z users dominate Instagram social media. 4C which consists of context, communication, collaboration, and connection was used to increase consumer buying interest. This study aims to determine the effect of 4C in social media marketing on buying interest partially and simultaneously. This study is quantitative research that uses survey methods. Primary data collection was from the distribution of online questionnaires using Google Forms. Secondary data was collected from previous research, books, survey results, and information from official websites owned by private or government institutions. Population research was from Instagram @starbucksindonesia followers who were classified as Generation Z with a sample of 100 respondents. Samples were collected using a nonprobability technique with a purposive sampling method. The data processing and analysis technique used in this study is multiple linear regression. The study results show a positive effect between context, communication, collaboration, and connection toward buying interest simultaneously and partially. Based on the research results, it would be better if retailers from the MSME to the international scale maximized all 4C variables in social media marketing to increase and maintain consumer buying interest. Messages, information, concepts, and content design preparation must start a month before. So that in the following month, the content schedule that is ready to be posted is available. There must be regular evaluations to check whether the content has achieved its goals. Keywords: buying interest, Instagram, marketing management, social media, social media marketing. Starbucks merupakan perusahaan di industri retail café kopi yang melakukan social media marketing melalui Instagram untuk memasarkan produk dan layanannya. Di Indonesia, Instagram didominasi oleh pengguna yang merupakan generasi Z. 4C yang meliputi context, communication, collaboration, dan connection digunakan dalam membuat konten social media marketing untuk meningkatkan minat beli konsumen. Penelitian ini bertujuan untuk mengetahui pengaruh 4C dalam social media marketing terhadap minat beli secara parsial dan simultan. Penelitian ini berbasis kuantitatif menggunakan metode survei. Pengumpulan data primer dilakukan melalui penyebaran kuesioner secara online menggunakan google form. Data sekunder diperoleh dari penelitian sebelumnya, buku, hasil survei, serta informasi dari website resmi lembaga swasta atau pemerintah. Populasi penelitian diambil dari followers Instagram @starbucksindonesia yang tergolong generasi Z dengan sampel 100 responden. Sampel dikumpulkan menggunakan teknik nonprobability dengan metode purposive sampling. Teknik pengolahan dan analisis data menggunakan regresi linear berganda. Hasil penelitian menunjukkan context, communication, collaboration, dan connection berpengaruh positif terhadap minat beli secara simultan maupun parsial. Berdasarkan hasil penelitian, akan lebih baik jika peretail dari skala UMKM hingga internasional memaksimalkan seluruh variabel 4C dalam social media marketing agar dapat meningkatkan dan mempertahankan minat beli konsumen. Pesan, informasi, konsep, dan desain konten perlu dipersiapkan satu bulan sebelumnya, sehingga jadwal konten yang siap untuk diposting bulan berikutnya sudah tersedia. Evaluasi juga harus rutin dilakukan untuk memeriksa apakah konten yang dibuat telah mencapai tujuan. Kata Kunci: Instagram, manajemen pemasaran, media sosial, minat beli, social media marketing.
FALSE ADVERTISING PRACTICE IN RESIDENTIAL PROPERTY BILLBOARD? AN EMPIRICAL EVIDENCE Kiky, Andreas
Ultima Management : Jurnal Ilmu Manajemen Vol 16 No 2 (2024): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v16i2.3726

Abstract

bstract-This study examines the practice of false advertising in residential property advertisements in the Jakarta and Tangerang areas. Developers use advertisements presenting information on distance and travel time to attract potential buyers. This research aims to detect whether the information presented in these advertisements matches the actual conditions on the ground. This research provides the first empirical evidence of inaccurate ads and false advertising practices in the property business in Jakarta and Tangerang Regency. Data was collected from 41 physical advertisement samples spread across the study area. The analysis results show that the advertised distance and travel time are shorter and faster than actual measurements using Google Maps. Statistical tests using paired t-tests indicate significant differences between the advertised information and the exact conditions. The paired t-test is significant at a 1% level of significance. Regulators must address the existence of false advertising in property business. Providing inaccurate or doubtful information can harm the long-term reputation of the developers themselves. Future research can address a cause-effect model to understand the consumer behavior behind their purchase decisions. Because property assets can act as investment assets, the behavioral intention and rational expectation about future property prices are also worth investigating. Keywords: False Advertising; Business Ethics; Billboard Ads; Residential Property; Property Management
PENGARUH LITERASI KEUANGAN, TOLERANSI RISIKO DAN OVERCONFIDENCE TERHADAP KEPUTUSAN PEMBELIAN CRYPTOCURRENCY Andreas, Jose; kiky, andreas
Jurnal Nusa Manajemen Vol. 2 No. 2 (2025): Jurnal Nusa Manajemen Volume 2 Nomor 2 Juli Tahun 2025
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v2i2.280

Abstract

Cryptocurrency is a digital asset that has captured the attention of traders due to its high volatility, offering the potential for significant returns. This study contributes to behavioral finance by providing insights into psychological and cognitive factors that influence cryptocurrency purchasing decisions, as well as offering practical guidance for novice traders to reduce impulsive behavior and enhance their financial literacy. The findings reveal that financial literacy has a significant positive impact on purchasing decisions, emphasizing the importance of financial understanding in making intelligent investment choices. Risk tolerance also shows a significant positive influence, illustrating that individuals with a high tolerance for risk are more inclined to invest in highly volatile assets like cryptocurrency. Overconfidence demonstrates a significant positive effect on purchasing decisions, reflecting a psychological bias where individuals often overestimate their knowledge and abilities. This study enriches behavioral finance by deepening the understanding of psychological and cognitive influences on cryptocurrency purchasing decisions while providing actionable advice for beginner traders to improve their decision-making and financial acumen.
Co-Authors Adhidarma, Keisya Gabriella Anastasia Melia Ciptadi Andreas, Jose Devanya Azzura Andisi Salim Gillian Emery Chandra Jessica Angelina Michelle Suparman Natasya Sugianto Pradana, Bayu Laksma Samadan, Ajwanor Razka Ibadilah Saputera, David Sugianto, Natasya Viona Marcella