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All Journal SOSHUM : Jurnal Sosial dan Humaniora [Journal of Social Sciences and Humanities] International Journal of Green Tourism Research and Applications
I Gusti Made Wendri
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Humanities Social Sciences

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Reservation strategy to increase room occupancy through online platform at Desa Visesa Ubud Resortt Desak Koming Sundari; Ni Nyoman Triyuni; I Gusti Made Wendri
International Journal of Green Tourism Research and Applications Vol 2 No 2 (2020): December 2020
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v2i2.1987

Abstract

Purpose: This study aims to determine the contribution of online platforms to room occupancy rates in 2017 to 2019 and to find out reservation strategies in increasing room occupancy through online platforms in Desa Visesa Ubud Resort. Research methods: The data used in this study were collected by interview, observation, documentation, and literature study methods which are then processed using descriptive statistical analysis techniques and qualitative descriptive techniques using Excel tools to analyze data. Results and discussion: The percentage of the contribution of the five online platforms that collaborate with Desa Visesa Ubud Resort namely Agoda, Booking.com, Expedia, Tiket.com, and Waka showed a number of more than 50% which could be interpreted that the online platform contribution was very significant for occupancy rooms at Desa Visesa Ubud Resort in 2017-2019. Conclusion: In increasing room occupancy in Desa Visesa Ubud Resort, all reservation staff use marketing strategies and balance with good personality attributes in an effort to improve room occupancy, especially in increasing room occupancy through the online platform. It is recommended that sales and marketing can evaluate each online platform and for management to add other strategies, especially strategies in marketing the rooms so that room occupancy can increase
KEPUASAN MAHASISWA JURUSAN PARIWISATA TERHADAP KINERJA PERMATA TOURS Nyoman Mastiani Nadra; Ni Luh Eka Armoni; AAA Ngurah Harmini; I Gusti Made Wendri
Soshum: Jurnal Sosial dan Humaniora Vol 7 No 3 (2017): November 2017
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (235.22 KB) | DOI: 10.31940/soshum.v7i3.705

Abstract

Penelitian ini bertujuan untuk mengetahui faktor-faktor yang dianggap penting oleh pelanggan serta faktor-faktor yang perlu mendapatkan prioritas untuk meningkatkan kepuasan pelanggan. Penelitian ini adalah penelitian kualitatif yang dikuantitatifkan menggunakan skor. Data yang diolah berupa data primer yang diperoleh dari penyebaran kuesioner keresponden. Dengan menggunakan Performance Important Analysis didapat hasil bahwa tidak ada atribut/variable pada kuadran A yang menyebabkan mahasiswa tidak puas/kecewa. Pada kuadran B menunjukkan faktor faktor atau atribut yang mempengaruhi kepuasan pelanggan, kuadran ini perlu dipertahankan karena pada umumnya tingkat pelaksanaannya telah sesuai dengan kepentingan dan harapan mahasiswa. Kuadran C menunjukkan beberapa variable yang kurang penting pengaruhnya bagi pelanggan, dalam pelaksanaanya oleh perusahaan biasa biasa saja, dianggap kurang penting dan kinerjanya kurang memuaskan. Kuadran D menunjukkan variabel yang mempengaruhi pelanggan kurang penting tetapi pelaksanaannya berlebihan, dianggap kurang penting tapi kinerjanya memuaskan. Rekomendasi berupa self evaluation bagi Permata Tours dan Peace Tours dan dapat dipakai acuan dalam memberikan pelayanan kepada mahasiswa dalam memberikan pelayanan yang lebih berkualitas.
Co-Authors AAA Ngurah Harmini Desak Koming Sundari Ni Luh Eka Armoni Ni Nyoman Triyuni Nyoman Mastiani Nadra