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Increasing Room Occupancy and Room Revenue through Price Decision Strategy Ni Putu Evi Yuli Cahyani; I Ketut Astawa; Ni Nyoman Triyuni
International Journal of Glocal Tourism Vol. 1 No. 1 (2020): International Journal of Glocal Tourism - September 2020
Publisher : Catuspata Press

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Abstract

Purpose: The purpose of this article is to find out the pricing strategy implemented currently and the strategy should be implemented to increase room occupancy and room revenue at 5 star hotel in Kuta tourist area, Bali, Indonesia. Research methods: The data analysis techniques used in this research are quantitative analysis technique, analyzed using path analysis in SPSS Program version 25 and the qualitative descriptive analysis to interpret data information through word based on the result and the real situation. Findings: The pricing strategies implemented currently at the hotel are pricing strategy based on competitor, flexible pricing, and discount pricing. This strategy has a positive effect on room occupancy and room revenue. The flexible pricing is a profitable strategy to increase room occupancy and room revenue of the hotel. Implication: The hotel must pay attention to the prices offered by the competitors, the flexible prices offered by the hotel website, the discount priced offered to the customers and reconsider pricing strategies that have proven ineffective to be implemented in the future.
Marketing Mix Strategies to Increase Revenue of Le Vista Restaurant, Chamonix, France Putu Zara Chandika Devi; Ni Nyoman Triyuni
International Journal of Glocal Tourism Vol. 2 No. 4 (2021): International Journal of Glocal Tourism - December 2021
Publisher : Catuspata Press

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Purpose: This research aims to determine how is the implementation of the marketing mix strategies and to determine the right and effective marketing strategies to be implemented in increasing revenue of Le Vista Restaurant, Alpina Hotel & Chamonix, France. Research methods: This research was done at Le Vista Restaurant, Alpina Hotel & Spa Chamonix, France. Its data were collected through observation, interviews, documentation, and questionnaires. They were analyzed using SWOT analysis and QSPM analysis techniques. Findings: There are internal and external factors that influence marketing strategies in increasing revenue at Le Vista Restaurant, Alpina Hotel & Spa Chamonix, France. Based on the results of the IFAS analysis, the main strength is the easy access to go to Le Vista Restaurant from city centre or tourist destination in Chamonix area, while the main weakness is the service from staff to customers at Le Vista Restaurant. Based on the EFAS analysis, it is known that the main opportunity is the influence of customer expenditure pattern that affect the selection and purchase of products, while the main threat faced was local government regulations in the Covid-19 situation. Implications: The results of the IE put the company in the position of Growth Strategic (Cell II). SWOT analysis resulted in 8 strategies, obtained 3 priority marketing strategies and have been calculated through the QSPM with a total TAS of 332.76, 216.53, and 210.86 as follows prioritizing guest satisfaction by providing benefits such as providing satisfying service and affordable prices offered according to the experience gained, organizing special sales and marketing departments for Le Vista Restaurant, and adding product variants for restaurants such as creating packages for customers and innovating by creating different products according to the season in France.
Contribution of online platform reservations to increase room occupancy at The Haven Hotel Bali Seminyak Ayu Widya Wulandari; Budi Susanto; Ni Nyoman Triyuni; Ni Luh Ayu Kartika Yuniastari Sarja; I Ketut Budarma
International Journal of Green Tourism Research and Applications Vol 3 No 1 (2021): June 2021
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v3i1.2071

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This study discusses the contribution of online platform reservations to room occupancy rates at The Haven Hotel Bali Seminyak. The purpose of this study is to determine the contribution of online platform reservations to room occupancy rates and to find out which online platforms contributed the most. Data collection methods used are observation, interview, documentation. The analysis technique used is quantitative descriptive statistics. The results of this study stated that the contribution of the average percentage of online platforms for four years always fluctuates every year. Expedia for the last four years contributed 21.63% room occupancy rate, Booking.com for the last four years contributed 21.50% room occupancy rate, Agoda for the last four years contributed 10.66% room occupancy rate, Traveloka for four last year contributed 1.51% room occupancy rate, Hotelbed for the last four years contributed 2.14% room occupancy rate. Expedia contributed the most, viz 21.63% of room occupancy rate contribution for the last four years.
Providing hotel incentives to increase employee loyalty Ni Made Visca Febrianti; I Gusti Agung Mas Krisna Komala Sari; Ni Nyoman Triyuni; I Ketut Suarta
International Journal of Green Tourism Research and Applications Vol 1 No 1 (2019): December 2019
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (158.351 KB) | DOI: 10.31940/ijogtra.v1i1.1630

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The background of this research was based on of importance of providing incentives to employees at 4-star hotel in Seminyak, Bali. The purpose of this research to determine whether the provision of incentives can increase employee loyalty at the hotel. The data was collect by interviews, observation and documentation, incentive variable and employee loyalty is by using questionnaire and percentage. The data source were used primer and secondary data. The data will analyzed used qualitative descriptive and quantitative descriptive. This research of this study indicate that the providing of incentives by the hotel able to improve employee loyalty. This is indicated from the results of questionnaire as many as 85,2% answered strongly agree and agree, while 14,8% answered disagree. The suggestion in this study is that giving incentives to the hotel is good, but it need to increase the nominal amount of incentives provided so as to increase employee loyalty. Employee need to increase loyalty of that work so that hotel revenue will be increase, and incentives are also increased.
Commission of online travel agent to increase room occupancy at The-Ritz-Carlton, Bali Made Ayu Krismasari; I Ketut Astawa; Ni Nyoman Triyuni
International Journal of Green Tourism Research and Applications Vol 2 No 2 (2020): December 2020
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v2i2.1991

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Purpose: This study focuses on analyzing the commission given to online travel agent to the room occupancy at The Ritz-Carlton, Bali. The purpose of this study are to analyze the contribution of the commission of online travel agent to the room occupancy and find out which OTA that contributed the most to the room occupancy at The Ritz-Carlton, Bali. Research methods: The methods of data collection applied for this research are observation, interview, documentation, and literature study. The data analysis techniques used are quantitative analysis techniques analyzed using SPSS Program to find out the influence of the commission given to OTA and qualitative descriptive analysis to interpret data information through words. Results and discussions: The results showed that the commission for OTA contributed to the room occupancy and there was a positive and significant influence partially by giving commission to Agoda.com with Sig. value 0.029, Booking.com with Sig. value 0.020, CTRIP with Sig. value 0.018, and Expedia with Sig. value 0.014 to the room occupancy at The Ritz-Carlton, Bali. Besides, simultaneously by giving commission to Agoda.com, Booking.com, CTRIP, and Expedia positively and significantly influences the room occupancy with Sig. value 0.00. Those OTA give contribution about 56.6 percent toward the room occupancy at The Ritz-Carlton, Bali. The OTA that contributed the most in affecting the room occupancy is Expedia with the smallest significant value at 0.014. Expedia's room production directly contributes greatly to increasing room occupancy at The Ritz-Carlton, Bali because the percentage of commission fees to Expedia is effective as a motivation to provide high room production and also consistently increases every year. Implications: The suggestion given to management is the commission to each OTA needs to be evaluated more to maximize room occupancy as not to burden the hotel expenses.
Reservation strategy to increase room occupancy through online platform at Desa Visesa Ubud Resortt Desak Koming Sundari; Ni Nyoman Triyuni; I Gusti Made Wendri
International Journal of Green Tourism Research and Applications Vol 2 No 2 (2020): December 2020
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v2i2.1987

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Purpose: This study aims to determine the contribution of online platforms to room occupancy rates in 2017 to 2019 and to find out reservation strategies in increasing room occupancy through online platforms in Desa Visesa Ubud Resort. Research methods: The data used in this study were collected by interview, observation, documentation, and literature study methods which are then processed using descriptive statistical analysis techniques and qualitative descriptive techniques using Excel tools to analyze data. Results and discussion: The percentage of the contribution of the five online platforms that collaborate with Desa Visesa Ubud Resort namely Agoda, Booking.com, Expedia, Tiket.com, and Waka showed a number of more than 50% which could be interpreted that the online platform contribution was very significant for occupancy rooms at Desa Visesa Ubud Resort in 2017-2019. Conclusion: In increasing room occupancy in Desa Visesa Ubud Resort, all reservation staff use marketing strategies and balance with good personality attributes in an effort to improve room occupancy, especially in increasing room occupancy through the online platform. It is recommended that sales and marketing can evaluate each online platform and for management to add other strategies, especially strategies in marketing the rooms so that room occupancy can increase
Developing front office service as benchmarking at Discovery Kartika Plaza Hotel Luh Putu Ayunita Kartini; Ni Nyoman Triyuni; Nyoman Mastiani Nadra
Journal of Applied Sciences in Travel and Hospitality Vol 4 No 1 (2021): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v4i1.1931

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The purpose of this research is to know the implementation of service attributes and the benchmark of Front Office Department at Discovery Kartika Plaza Hotel to develop the services quality in front office department. The method of the data collection applied for this research are participant observation, interview, questionnaire, guests comment and documentation. This research used 30 respondents of front office staffs and the data was analyzed qualitative descriptively. The result of the study identified that, the implementation of service attributes in all sections in front office department is very good and all sections have score more than 4,0. The benchmark is Guest Service Agent with average score 4.95 or 20.89%. The lowest section is Telephone Operator with average score 4.43 or 18.69% because during working not care with SOP, not implement the service attribute so well, and the staffs have less knowledge on IT. The front office department should do the improvement and development on the service quality and the attitude of the staff. As the benchmark, the Gust Service Agent has done many ways to improve the service quality. The best way to improve the service quality, the hotel can use the benchmark as the standard to find the best strategy and technic how to improve and develop the service quality of the front office department at Discovery Kartika Plaza Hotel. The Guest Service Agent as the benchmark in front office department should be maintain their service as standard of the other sections to develop the service quality in the front office department at Discovery Kartika Plaza Hotel.
THE ANALYSIS OF RECEPTIONIST SERVICE QUALITY TO INCREASE GUEST SATISFACTION AT BALI RANI HOTEL KUTA Savitri Handayani; Ni Ketut Bagiastuti; Ni Nyoman Triyuni
Journal of Applied Sciences in Travel and Hospitality Vol 1 No 2 (2018): June 2018
Publisher : Politeknik Negeri Bali

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The aim of this study is to analyze receptionist service quality level to increase guest satisfaction at Bali Rani Hotel Kuta. The number of respondent are 60 respondents used accidental sampling for data collect method. Primary data collect of service quality variable used questionnaire method with validity and reliability tested. Analysis technique used SERVQUAL analysis and Importance Performance Analysis applied in Cartesian diagram. The results of this research showed that there are negative, positive and neutral gap between perceptions and guest expectations. Attribute which has negative value gap are number 2, 3, and 4 then attribute which has positive value gap are number 1, 5, 6, 7, 8, 9, 10, 11, 12. Furthermore, based on the Importance Performance Analysis results indicate the position of each attributes in Cartesian diagram, founded the attribute that become a priority to be improved and attributes that become achievements to be maintained. Attribute in quadrant A which is a priority to improved is number 2 about equipment and facilities for support services at the reception are complete. Furthermore, attribute in quadrant B which is the achievements to be maintained are number 1, 4, 7, 11 about the appearance or grooming of the receptionists are neat and clean when serving guests, the hotel information contained in brochures and pamphlets are clear, receptionists able to solve the problem quickly and precisely, security of valuables guests are guaranteed when kept at the reception.
WORKLOAD ANALYSIS OF BANQUET DAILY WORKER ON SMARTFREN ANNUAL DISTRIBUTOR CONFERENCE 2018 Ni Wayan Sunarti; Ni Ketut Bagiastuti; Ni Nyoman Triyuni
Journal of Applied Sciences in Travel and Hospitality Vol 1 No 3 (2018): September 2018
Publisher : Politeknik Negeri Bali

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The Westin Resort Nusa Dua Bali is one of the hotels that often hold conferences. Usually the arrangements of conference handled by Banquet Department. One of conference that has been held is Smartfren Annual Distributor Conference 2018. The holding of this conference makes the workload of Banquet Department increases, while the employee owned only 17 people. So hiring daily worker becomes the best choice. To determine total of banquet daily worker , the data analysis technique used is the workload analysis. Using this data analysis technique got result of calculation of work load analysis based on hotel provisions required daily worker 24 people. However, the results of the analysis calculations obtained based on the reality experienced is different, daily worker banquet is 30 people. Looking at the two calculations there is a difference, this because due to lack of knowledge of the daily worker, the absence of calculations for daily worker needs and the demand for daily worker is always abrupt. The existence of this study, is expected in determining total of daily worker needs to be more effective.
ANALYSIS OF CHECK-IN GUEST HANDLING MODEL BASED ON THE RESERVATION AT HOTEL MERCURE BALI NUSA DUA Kadek Boby Mahardika; Ni Nyoman Triyuni; I Ketut Suarja; I Putu Budiarta
Journal of Applied Sciences in Travel and Hospitality Vol 1 No 3 (2018): September 2018
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (336.433 KB)

Abstract

Front office is one of the most important part which is the absolute should be on an organization hotel .In every hotel the role and function of the front office could be clearly seen , especially on the activity of going in the area front desk .In the morning , walking guests who want to checking out in the lobby show the high trust and hope the reception guests on the services , cashiers and also porter .So will they be on the day and afternoon , visitors who will check-in very much hope that the process of check-in and they shall walk with fast and smoothly .As for also some differences that is conducted by employees front office in dealing with a guest check-in and to other sources of reservation. There are several the reservation kind of like an reservation from individuals ( personal ) account , the reservation of company , the reservation of online travel agents and offline travel agents .Handling the check-in will be the first impression for guests about how the quality of treatment a hotel .To see the extent to which the quality of handling check-in against the guests at Hotel Mercure Bali Nusa Dua , hence writers interested do research by the title analysis handling model guests check-in based on the reservation at the Hotel Mercure Bali Nusa Dua. In this research the use writers interview with as a source of primary data and source of such as books , the internet and journal as secondary data .The determination of key informants can be determined by dictates one who get to tell the story easily , understand to information needed , and happily inform researchers .Informants the research is for human resources manager , reservation manager and all the employees front office department at the Hotel Mercure Bali Nusa Dua and using data collection method as a method of observation , a method of interviews and the literature study .In this research analysis techniques the data used is a technique descriptive qualitative data analysis .It means , the data gathered during the survey described the details of the discussion compiled systematically.
Co-Authors A. Agung Putu Swabawa A. Agung Putu Swabawa A.A. Ketut Agung Cahyawan W Adryansyah Pakpahan Ayu Widya Wulandari Budi Susanto Desak Koming Sundari Dewa Made Suria Antara Gde Yudhie Adhitya Surya Pratama Gede Ginaya I Gde Agus Jaya Sadguna I Gede Mangku Setiawan I Gede Mudana I Gusti Agung Mas Krisna Komala I Gusti Agung Mas Krisna Komala Sari I Gusti Made Wendri I Gusti Putu Sutarma I Ketut Alit Widiana I Ketut Astawa I Ketut Astawa I Ketut Budarma I Ketut Dika I Ketut Suarja I Ketut Suarta I Ketut Suja I Ketut Sutama I Ketut Sutama I Nyoman Mei Rejeki I Nyoman Meirejeki I Nyoman Rajin Aryana I Nyoman Winia I Putu Bayu Andreawan I Putu Budiarta I Putu Budiarta I Putu Dio Oscar Pramudia I Putu Surya Anggana I Wayan Ade Nugraha I Wayan Basi Arjana I Wayan Basi Arjana Ida Ayu Elistyawati Ida Ayu Elistyawati Indah Utami Chaerunnisah Kadek Boby Mahardika Kadek Budiasa Kanah Kanah Linna Sagitarini Luh Putu Ayunita Kartini Made Ayu Krismasari Made Ruki Ni Gst Nym Suci Murni Ni Kadek Helen Kusuma Dewi Ni Kadek Putri Wulandari Ni Ketut Bagiastuti Ni Ketut Bagiastuti Ni Luh Ayu Kartika Yuniastari Sarja Ni Luh Eka Armoni Ni Luh Eka Armoni Ni Luh Linda Astri Rinsia Dewi Ni Luh Yuni Widyasari Ni Made Arisani Dewi Ni Made Diantari Ni Made Diantari Ni Made Ernawati Ni Made Ernawati, Ni Made Ni Made Mahayuni Ni Made Nitha Balistha Ni Made Nitha Balistha Ni Made Rai Sukmawati Ni Made Sudarmini Ni Made Visca Febrianti Ni Nyoman Sri Astuti Ni Putu Evi Yuli Cahyani Ni Putu Lianda Ayu Puspita Ni Putu Pande Dian Satya Dewi Ni Putu Wiwiek Ary Susyarini Ni Wayan Sunarti Ni Wayan Wahyu Astuti Nugraha, Putu Virgananta Nyoman Mastiani Nadra Nyoman Mastiani Nadra Pramanda Putra, Made Satria Prasetya Dewi, Ni Komang Ayu Putu Zara Chandika Devi Saputra, Kadek Vandy Darma Sari, I Gusti Agung Mas Krisna Komala Savitri Handayani Septevany, Elvira Subrata, Kadek Diana Agustini Putri Sylvine Pickel Chevalier Urmila, Ni Putu Wulan Diah Wahyuning Dyah Wahyuning Dyah Yadnya, Putu Ayu Indira Zainal Hasan Zainal Hasan