Garuda - Garba Rujukan Digital

Media and Politics: Examination on the Political Stance of Kompas in Gus Dur’s Impeachment Process Ambang Priyonggo
Ultimacomm: Jurnal Ilmu Komunikasi Vol 3 No 2 (2011): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Riset ini mencoba menelaah peran politik pers—agen pembangunan, agen penghambat, dan agen perubahan—dalam isu pemakzulan Presiden Abdurrahman Wahid (Gus Dur) di era awal Indonesia memasuki era demokrasi . Dari analisa yang dilakukan dengan metode analisis isi kuantitatif diketahui bahwa Kompas memerankan fungsi sebagai agen penghambat sekaligus juga agen pembangunan. Peran seperti ini menjadi efektif dan strategis bagi demokratisasi Indonesia. Kata kunci: Peran politik, pers, demokrasi

Media and Politics: Examination on the Political Stance of Kompas in Gus Dur’s Impeachment Process Ambang Priyonggo
Ultimacomm: Jurnal Ilmu Komunikasi Vol 4 No 2 (2012): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Riset ini mencoba menelaah peran politik pers—agen pembangunan, agen penghambat, dan agen perubahan—dalam isu pemakzulan Presiden Abdurrahman Wahid (Gus Dur) di era awal Indonesia memasuki era demokrasi . Dari analisa yang dilakukan dengan metode analisis isi kuantitatif diketahui bahwa Kompas memerankan fungsi sebagai agen penghambat sekaligus juga agen pembangunan. Peran seperti ini menjadi efektif dan strategis bagi demokratisasi Indonesia. KATA KUNCI: Peran politik, pers, demokrasi

How Organizational and Non-Organizational Factors of Media Shape the Nature of News Ambang Priyonggo
Ultimacomm: Jurnal Ilmu Komunikasi Vol 2 No 1 (2010): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

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Makalah ini mencoba memaparkan faktor-faktor yang memengaruhi organisasi media dalam proses produksi berita. Bahasan diawali dengan elaborasi kritis tentang bagaimana sisi-sisi organisasional di lingkungan media dengan segala aspek prosedur rutin, aturan dan struktur hirarki menjadi faktor penting untuk menentukan produk akhir yang disebut berita. Pembahasan tajam lalu beralih ke news sources (nara sumber) yang begitu kuatnya menjadi determinan atas proses pembuatan berita. Dari sisi logika ekonomi, dipaparkan pula betapa faktor audiens dan pengiklan menjadi aktor-aktor penting yang tak patut dikesampingkan. KATA KUNCI: News, news sources, journalistic process, media organization

Formative Research as a Strategic Foundation of Public Relations in Digital News Media: A Case Study of Tribunnews Fenty Fauziah Nur Islami; Ambang Priyonggo; Bertha Sri Eko Murtiningsih
ULTIMA Comm Vol 17 No 1 (2025): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

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In the digital era, mass media is required to adapt to changes in public information consumption behavior. Tribunnews, as one of the largest local news portals in Indonesia, faces the challenge of maintaining relevance and audience trust amidst intense competition. In response to this situation, Tribunnews has developed various public relations strategies to establish itself as a quality and trustworthy local media outlet. This research aims to analyze the public relations strategies implemented by Tribunnews. The research focus includes identifying the needs and expectations of the local audience, analyzing the main strategies used, evaluating the communication tactics applied, and assessing the effectiveness of these strategies in achieving the company's goals. A qualitative approach was used with the case study method, involving interviews and analysis of internal documents. The research results indicate that Tribunnews employs Ronald D. Smith's nine-step communication strategy model, starting from formative research to evaluation.........

Institutionalizing Sponsored News in Legacy Media: Negotiating the Firewall and the Role of 'Roso' at Kompas Daily Ichwan Susanto; Ignatius Haryanto; Ambang Priyonggo
ULTIMA Comm Vol 17 No 2 (2025): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

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Digital disruption has fundamentally eroded traditional media business models, forcing legacy outlets to seek alternative revenue streams. This study analyzes the institutionalization of sponsored news, internally termed “collaborative content”, at Harian Kompas as a survival strategy. Adopting a constructivist qualitative case study approach, the research integrates semi-structured interviews with six key informants, newsroom observation, and internal document analysis to examine how the organization navigates the tension between commercial necessity and journalistic integrity.The findings reveal that Harian Kompas has formally institutionalized sponsored news by establishing a dedicated Collaborative Content Desk. This entity employs a “non-approval” mechanism to ensure editorial independence from partners, while editorial leadership utilizes “roso” (editorial intuition) as a critical ethical filter for partner and theme selection. Despite these safeguards, the study identifies persistent challenges, notably collaborators’ resistance toward transparent content labeling and the emergence of subconscious bias among field journalists. The study demonstrates that Harian Kompas, as a hybrid media organization, actively negotiates the balance between market survival and the preservation of core journalistic values in the digital era. This finding highlights how legacy institutions institutionalize sponsored content while striving to maintain editorial integrity, thereby contributing to broader discussions on the transformation of media organizations under digital disruption.

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