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Efek Mediasi Kepuasan Pelanggan pada Hubungan Kualitas Layanan dan Produk dengan Loyalitas Pelanggan Restoran Remiasa, Marcus; Hutoyo, Agam Pilar Bajik; Aprilia, Lola
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v11i1.63701

Abstract

The purpose of the study was to obtain empirical evidence of the indirect influence of customer satisfaction in the relationship between service quality and product quality and restaurant customer loyalty. The research sample consisted of 160 respondents who were visitors to Hachi-Hachi Bistro Surabaya. Sample extraction is carried out using a non-probability sampling technique with a purposive sampling type where each customer does not have the same probability to become a research sample. The distribution of questionnaires is carried out in 2 ways, namely offline (face-to-face) and online (using google forms). The research hypothesis was tested using a structural equation model (SEM) with AMOS version 23. The results of this study provide empirical evidence that customer satisfaction mediates the relationship between service quality and product quality with customer loyalty. This study also proves that service quality and product quality have a significant positive effect on customer satisfaction, and subsequently customer satisfaction has a significant positive effect on customer loyalty.
Peran Mediasi Destination Image pada Hubungan Antara Perceived Constraints dan Visit Intention Wisata Surfing di Kawasan Pantai Uluwatu, Bali Martan, Daniel; Kwesley, Harley; Remiasa, Marcus; Wibowo, Yoel
Jurnal Manajemen Perhotelan Vol. 12 No. 1 (2026): MARET 2026
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/jmp.12.1.1-14

Abstract

Penelitian ini menganalisis pengaruh persepsi kendala terhadap citra destinasi dan niat berkunjung wisata selancar di kawasan Pantai Uluwatu, Bali. Persepsi kendala diukur melalui indikator keterbatasan dana, waktu, informasi, cuaca, lokasi, dan ketersediaan teman, sedangkan citra destinasi mencakup dimensi kognitif dan afektif. Data yang diperoleh melalui kuesioner tertutup dianalisis menggunakan metode Partial Least Squares (PLS). Hasil analisis menunjukkan bahwa persepsi kendala berpengaruh signifikan terhadap citra destinasi dan niat berkunjung. Citra destinasi juga terbukti berpengaruh signifikan terhadap niat berkunjung serta berperan sebagai variabel mediasi dalam hubungan antara persepsi kendala dan niat berkunjung. Temuan ini mengindikasikan bahwa pengelolaan persepsi kendala secara tepat dapat memperkuat citra destinasi dan mendorong peningkatan niat kunjungan wisatawan. Indikator dengan nilai outer loading tertinggi menunjukkan bahwa kualitas fasilitas layanan publik menjadi faktor dominan dalam membentuk citra destinasi Pantai Uluwatu, Bali. Oleh karena itu, peningkatan dan pemeliharaan kualitas fasilitas serta kebersihan lingkungan menjadi strategi penting dalam mempertahankan daya saing destinasi wisata selancar di kawasan Pantai Uluwatu, Bali.