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All Journal Journal of Business & Banking JMM17: Jurnal Ilmu Ekonomi dan Manajemen Syntax Literate: Jurnal Ilmiah Indonesia GANEC SWARA Journal of Social Science International Journal of Management Science and Information Technology (IJMSIT) Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis Journal of Social Science Ganec Swara
I GUSTI AYU LIA YASMITA
Fakultas Ekonomi Dan Bisnis Universitas Tabanan
Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Social Sciences Other

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Peran TikTok sebagai Platform Promosi Digital dalam Mendorong Intensi Pembelian Produk Kuliner Lokal Ni Komang Mela Tri Utari; Esa Setiawati; Ni Luh Laksmi Rahmantari; I Putu Dharmawan Suryagita Susila Putra; I Gusti Ayu Lia Yasmita
Journal of Business & Banking Vol 15 No 2 (2025): November (2025) - April (2026)
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414//jbb.v15i02.5623

Abstract

This study aims to analyze the role of TikTok as a digital promotion platform in encouraging purchase intention toward local culinary products at the MSME Es Teler Tidar Sukodono. The development of digital technology has significantly transformed consumer behavior, particularly in the process of information searching and purchasing decision-making. This study employs a descriptive approach using a mixed-method design, combining qualitative data obtained through interviews and observations with quantitative data collected through questionnaires distributed to 50 respondents. The data were analyzed using descriptive percentage techniques and qualitative interpretation. The results indicate that promotion through TikTok achieved an average score of 94.24%, which falls into the “very feasible” category. This finding suggests that TikTok is effective in increasing consumer purchase intention. Furthermore, interview results reveal that engaging visual content, the use of trends, and interactive features on TikTok are able to enhance product attractiveness and influence purchasing decisions.
Environmental, Social, and Governance Disclosure, Financial Performance, and Control Mechanisms: Determinants of Green Banking Disclosure in Indonesia Ika Wulandari; I Gusti Ayu Lia Yasmita; Endang Sri Utami
JMM17 : Jurnal Ilmu ekonomi dan manajemen Vol. 13 No. 1 (2026): April
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jmm17.v13i1.133449

Abstract

The concept of Environmental, Social, and Governance (ESG) is increasingly gaining attention as an important factor in banking business strategies. Banks worldwide are beginning to adopt sustainability principles, including Green Banking Disclosure. This study aims to determine the effect of ESG Disclosure, Financial Performance, and Control Mechanisms on Green Banking Disclosure in Banking Companies in Indonesia. The population of this study is Banking Companies listed on the Indonesia Stock Exchange. The sample for this study was selected using a purposive sampling method and comprised 12 companies, with an observation period of 2017-2023. Data analysis used PLS regression. The study's results indicate that ESG disclosure, financial performance, and public ownership influence Green Banking Disclosure. Meanwhile, the Audit Committee does not affect Green Banking Disclosure. These findings provide direction for banks: ESG disclosure, financial performance, and public ownership need to be prioritized to encourage Green Banking Disclosure.
Peran TikTok sebagai Platform Promosi Digital dalam Mendorong Intensi Pembelian Produk Kuliner Lokal Ni Komang Mela Tri Utari; Esa Setiawati; Ni Luh Laksmi Rahmantari; I Putu Dharmawan Suryagita Susila Putra; I Gusti Ayu Lia Yasmita
Journal of Business & Banking Vol 15 No 2 (2025): October 2025 - April 2026
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414//jbb.v15i02.5623

Abstract

This study aims to analyze the role of TikTok as a digital promotion platform in encouraging purchase intention toward local culinary products at the MSME Es Teler Tidar Sukodono. The development of digital technology has significantly transformed consumer behavior, particularly in the process of information searching and purchasing decision-making. This study employs a descriptive approach using a mixed-method design, combining qualitative data obtained through interviews and observations with quantitative data collected through questionnaires distributed to 50 respondents. The data were analyzed using descriptive percentage techniques and qualitative interpretation. The results indicate that promotion through TikTok achieved an average score of 94.24%, which falls into the “very feasible” category. This finding suggests that TikTok is effective in increasing consumer purchase intention. Furthermore, interview results reveal that engaging visual content, the use of trends, and interactive features on TikTok are able to enhance product attractiveness and influence purchasing decisions.
FAKTOR-FAKTOR YANG MEMPENGARUHI PENDAPATAN UMKM SEKTOR PERDAGANGAN DI KECAMATAN TABANAN KABUPATEN TABANAN: Factors Influencing the Income of MSMEs in the Trade Sector in Tabanan Sub-district, Tabanan Regency I Gusti Ayu Lia Yasmita; Ni Made Taman Ayuk; I Made Hary Kusmawan
Ganec Swara Vol. 19 No. 2 (2025): Juni 2025
Publisher : Yayasan Al-Amin Qalbu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59896/gara.v19i2.260

Abstract

The purpose of this study is to determine the partial and simultaneous effects of capital, working hours, and education on the income of MSMEs in the trade sector in Tabanan District, Tabanan Regency.The sample size in this study consists of 40 business units. The sampling method used is the census technique. Data collection was carried out through interviews, observation, and documentation. The data analysis technique used in this study is Multiple Linear Regression. The results of partial hypothesis testing indicate that capital, working hours, and education have a positive and significant effect on the income of MSMEs in the trade sector in Tabanan District, Tabanan Regency. Capital, working hours, and education simultaneously have a significant effect on the income of MSMEs in the trade sector in Tabanan District, Tabanan Regency
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI INDEKS PEMBANGUNAN MANUSIA PADA KABUPATEN/KOTA DI PROVINSI BALI: Analysis Of The Factors Affecting The Human Development Index In Regencies/ Municipalities In Bali Province Ni Made Taman Ayuk; I Gusti Ayu Lia Yasmita; I Made Hary Kusmawan
Ganec Swara Vol. 19 No. 4 (2025): Desember 2025
Publisher : Yayasan Al-Amin Qalbu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59896/gara.v19i4.426

Abstract

This study aims to examine the effect of life expectancy, poverty rate, and average years of schooling on the Human Development Index (HDI) in Bali Province, both partially and simultaneously. The sample consists of 9 regencies/cities in Bali Province from 2010 to 2024. The data analysis technique used is multiple linear regression analysis. The results of the study indicate that life expectancy and average years of schooling have a positive and significant partial effect on the Human Development Index in Bali Province. The poverty rate has a negative and significant partial effect on the Human Development Index. Furthermore, life expectancy, poverty rate, and average years of schooling simultaneously have a significant effect on the Human Development Index in Bali Province.
DETERMINASI PENDAPATAN UMKM DI KECAMATAN ABIANSEMAL KABUPATEN BADUNG DALAM PERSPEKTIF EKONOMI MIKRO: Determinants Of Umkm Income In Abiansemal Subdistrict, Badung Regency From A Microeconomic Perspective Ni Made Taman Ayuk; I Gusti Ayu Lia Yasmita; I Made Hary Kusmawan
Ganec Swara Vol. 20 No. 2 (2026): Juni 2026
Publisher : Yayasan Al-Amin Qalbu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59896/gara.v20i2.654

Abstract

The purpose of this study is to analyze the effect of labor, capital, and business duration, both partially and simultaneously, on the income of MSMEs in Abiansemal District, Badung Regency. The sample used in this study consists of 99 MSME units. The sampling method applied is simple random sampling. Data analysis is conducted using multiple linear regression analysis. The results of the partial hypothesis testing indicate that labor, capital, and business duration have a positive and significant effect on the income of MSMEs in Abiansemal District, Badung Regency. Furthermore, simultaneously, these three variables are also proven to have a significant effect on MSME income in the area.
Co-Authors Agus Putra Mardika Endang Sri Utami Esa Setiawati Handayani, Made Mulia I Made Hary Kusmawan I Putu Dharmawan Suryagita Susila Putra Ika Wulandari made taman ayuk Ni Komang Mela Tri Utari Ni Luh Laksmi Rahmantari Ni Rai Artini