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All Journal Journal of Business & Banking JMM17: Jurnal Ilmu Ekonomi dan Manajemen Syntax Literate: Jurnal Ilmiah Indonesia GANEC SWARA Journal of Social Science International Journal of Management Science and Information Technology (IJMSIT) Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis Journal of Social Science
I GUSTI AYU LIA YASMITA
Fakultas Ekonomi Dan Bisnis Universitas Tabanan
Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Social Sciences Other

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Peran TikTok sebagai Platform Promosi Digital dalam Mendorong Intensi Pembelian Produk Kuliner Lokal Ni Komang Mela Tri Utari; Esa Setiawati; Ni Luh Laksmi Rahmantari; I Putu Dharmawan Suryagita Susila Putra; I Gusti Ayu Lia Yasmita
Journal of Business & Banking Vol 15 No 2 (2025): November (2025) - April (2026)
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414//jbb.v15i02.5623

Abstract

This study aims to analyze the role of TikTok as a digital promotion platform in encouraging purchase intention toward local culinary products at the MSME Es Teler Tidar Sukodono. The development of digital technology has significantly transformed consumer behavior, particularly in the process of information searching and purchasing decision-making. This study employs a descriptive approach using a mixed-method design, combining qualitative data obtained through interviews and observations with quantitative data collected through questionnaires distributed to 50 respondents. The data were analyzed using descriptive percentage techniques and qualitative interpretation. The results indicate that promotion through TikTok achieved an average score of 94.24%, which falls into the “very feasible” category. This finding suggests that TikTok is effective in increasing consumer purchase intention. Furthermore, interview results reveal that engaging visual content, the use of trends, and interactive features on TikTok are able to enhance product attractiveness and influence purchasing decisions.
Environmental, Social, and Governance Disclosure, Financial Performance, and Control Mechanisms: Determinants of Green Banking Disclosure in Indonesia Ika Wulandari; I Gusti Ayu Lia Yasmita; Endang Sri Utami
JMM17 : Jurnal Ilmu ekonomi dan manajemen Vol. 13 No. 1 (2026): April
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jmm17.v13i1.133449

Abstract

The concept of Environmental, Social, and Governance (ESG) is increasingly gaining attention as an important factor in banking business strategies. Banks worldwide are beginning to adopt sustainability principles, including Green Banking Disclosure. This study aims to determine the effect of ESG Disclosure, Financial Performance, and Control Mechanisms on Green Banking Disclosure in Banking Companies in Indonesia. The population of this study is Banking Companies listed on the Indonesia Stock Exchange. The sample for this study was selected using a purposive sampling method and comprised 12 companies, with an observation period of 2017-2023. Data analysis used PLS regression. The study's results indicate that ESG disclosure, financial performance, and public ownership influence Green Banking Disclosure. Meanwhile, the Audit Committee does not affect Green Banking Disclosure. These findings provide direction for banks: ESG disclosure, financial performance, and public ownership need to be prioritized to encourage Green Banking Disclosure.
Peran TikTok sebagai Platform Promosi Digital dalam Mendorong Intensi Pembelian Produk Kuliner Lokal Ni Komang Mela Tri Utari; Esa Setiawati; Ni Luh Laksmi Rahmantari; I Putu Dharmawan Suryagita Susila Putra; I Gusti Ayu Lia Yasmita
Journal of Business & Banking Vol 15 No 2 (2025): Volume 15 Nomor 2
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414//jbb.v15i02.5623

Abstract

This study aims to analyze the role of TikTok as a digital promotion platform in encouraging purchase intention toward local culinary products at the MSME Es Teler Tidar Sukodono. The development of digital technology has significantly transformed consumer behavior, particularly in the process of information searching and purchasing decision-making. This study employs a descriptive approach using a mixed-method design, combining qualitative data obtained through interviews and observations with quantitative data collected through questionnaires distributed to 50 respondents. The data were analyzed using descriptive percentage techniques and qualitative interpretation. The results indicate that promotion through TikTok achieved an average score of 94.24%, which falls into the “very feasible” category. This finding suggests that TikTok is effective in increasing consumer purchase intention. Furthermore, interview results reveal that engaging visual content, the use of trends, and interactive features on TikTok are able to enhance product attractiveness and influence purchasing decisions.
Co-Authors Agus Putra Mardika Endang Sri Utami Esa Setiawati Handayani, Made Mulia I Putu Dharmawan Suryagita Susila Putra Ika Wulandari made taman ayuk Ni Komang Mela Tri Utari Ni Luh Laksmi Rahmantari Ni Rai Artini