Article Per Year (5 Year)
p-Index From 2020 - 2025
1.463
P-Index
This Author published in this journals
All Journal E-Jurnal Manajemen Universitas Udayana JURNAL PENDIDIKAN TAMBUSAI Community Development Journal: Jurnal Pengabdian Masyarakat Nusantara Hasana Journal Telaah Bisnis AMMA : Jurnal Pengabdian Masyarakat Jurnal SUTASOMA Dinamika Sosial: Jurnal Pengabdian Masyarakat Dan Transformasi Kesejahteraan
I Putu Dharmawan Suryagita Susila Putra
Universitas Tabanan
Agriculture, Biological Sciences & Forestry Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Public Health Social Sciences

Published : 9 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 9 Documents
Search

 1 
PENGARUH PERCEIVED ORGANIZATIONAL SUPPORT DAN KOMITMEN ORGANISASIONAL TERHADAP TURNOVER INTENTION KARYAWAN I Putu Dharmawan Suryagita Susila Putra; I Wayan Suana
E-Jurnal Manajemen Vol 5 No 10 (2016)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (755.627 KB)

Abstract

Tujuan penelitian ini untuk mengetahui pengaruh perceived organizational support dan komitmen organisasional terhadap turnover intention karyawan pada PT. Bali Mai Sho. Penelitian dilakukan dengan jumlah responden sebanyak 239 orang ditentukan menggunakan metode probability sampling. Pengumpulan data dilakukan dengan penyebaran kuesioner dengan menggunakan skala Likert 5 poin untuk mengukur 13 indikator. data yang digunakan adalah Analisis Regresi Linier Berganda. Hasil pengujian menunjukkan perceived organizational support dan komitmen organisasional berpengaruh negatif  dan signifikan terhadap turnover intention karyawan. Keterbatasan yang dimiliki oleh penelitian ini yaitu lokasi penelitian ini hanya berada pada lingkup PT. Bali Mai Sho sehingga hasil penelitian ini tidak dapat menjelaskan keadaan pada lokasi penelitian lain selain PT. Bali Mai Sho. Implikasi dari penelitian ini adalah, pihak manajemen perlu dapat memberikan dukungan terhadap karyawannya dengan memberikan perhatian dan mengakui kinerja dan kontribusi yang dilakukan oleh karyawan.
ANALISIS KONTEN VIDEO IKLAN PADA APLIKASI TIKTOK UNTUK MENINGKATKAN BRAND AWARENESS I Putu Dharmawan Suryagita Susila Putra
Nusantara Hasana Journal Vol. 2 No. 3 (2022): Nusantara Hasana Journal, August 2022
Publisher : Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The use of social media is very influential for various groups including the business world. One of the benefits is being able to support access to marketing communications during the product promotion process, and building brand awareness. One of the most widely used social media applications today is the TikTok application. TikTok is listed on the Playstore as an application that has 500 million downloads. This research is intended to explore, study, analyze and understand the potential of the TikTok application in increasing brand awareness. The purpose of this study was to analyze the ad video content on the tiktok application in increasing brand awareness. The research method used in this study is a qualitative descriptive research method. The data collection technique that will be used in this study uses data collection techniques on various books, literature, and various reports related to research variables, this study uses data collected by observation techniques in the TikTok application on the @goodponsel account. This research shows that @goodponsel in each uploaded video content gets an average of up to thousands of viewers for each video. if you look closely, the video content created by @goodponsel contains elements of non-rational persuasive advertisements. Using non-rational persuasion, invites viewers to continue to listen to the video advertisements made by @goodponsel, and of course this will build brand awareness of GoodPhone.
Strategi Pengembangan UMKM dengan Metode SWOT dan QSPM (Quantitative Strategic Planning Matrix) pada UMKM Freshy Salad Ni Luh Laksmi Rahmantari; Ni Komang Mela Tri Utari; I Putu Dharmawan Suryagita Susila Putra
Jurnal Pendidikan Tambusai Vol. 7 No. 2 (2023): Agustus 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

UMKM merupakan faktor penting dalam pembangunan ekonomi Bali karena dapat membantu meningkatkan pemerataan pembangunan melalui kemitraan dengan masyarakat lokal. Penelitian ini bertujuan untuk menganalisis Freshy Salad menggunakan metode QSPM (Quantitative Strategic Planning Matrix). Data yang digunakan dalam penelitian meliputi data primer dan data sekunder. Data dikumpulkan melalui wawancara dengan 10 orang pemilik dan pelanggan Freshy Salad. Analisis data dilakukan dengan menggunakan metode IFAS dan EFAS, SWOT, dan QSPM. Setelah menganalisis QSPM, langkah selanjutnya dalam pengambilan keputusan adalah menerapkan alternatif strategi yang baik. Untuk mencapai hal tersebut, Freshy Salad harus menerapkan strategi yang selaras dengan strategi pengambilan keputusan terbaik. Strategi tersebut meliputi pengembangan produk, diferensiasi produk, dan inovasi produk. Evaluasi dan implementasi strategi ini juga harus dilakukan untuk memastikan daya saing perusahaan dan mempertahankan legalitasnya. Perencanaan legalitas sangat penting bagi perusahaan untuk bertindak secara bertanggung jawab dan tidak hanya mengandalkan komunikasi online. Mempromosikan produk melalui media sosial dapat membantu mencapai hasil yang lebih baik dan meningkatkan peluang pencapaian KUR (Kredit Usaha Rakyat).
Pengaruh Harga dan Kualitas Produk terhadap Minat Beli Pakaian di Pasar Tradisional Tabanan I Putu Dharmawan Suryagita Susila Putra
Jurnal Pendidikan Tambusai Vol. 7 No. 2 (2023): Agustus 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pasar merukapan tempat bertemunya penjual dengan pembeli, pada pasar tradisional ditandai dengan adanya transaksi langsung dan biasanya terdapat proses tawar-menawar harga pada suatu barang yang akan di beli. Saat ini persaiangan pada pedagang pakaian pasar tradisional semakin ketat dengan pedagang di ecommerce, dimana konsumen selalu membandingkan harga dan kualitas produk pada pasar tradisional dengan ecommerce. Belum lagi dampak covid 19 yang membuat konsumen khususnya masyarakat tabanan makin terbiasa untuk berbelanja pakaian secara online, yang berdampak pada minat membeli pakaian di pasar tradisional tabanan. Pada penelitian ini menggunakan metode pendekatan kuantitatif dan jumlah sampel yang digunakan sebesar 110 responden. Teknik analisis data yang digunakan adalah analisis regresi linier berganda. Pengumpulan data dilakukan dengan dengan memberikan kuesioner yang diukur menggunakan Skala Likert. Alat uji pada penelitian ini akan menggunakan program SPSS versi 26. Dari penelitian ini metemukan bahwa harga dan kualitas produk berpengaruh postif terhadap minat beli pakaian di pasar tradisional tabanan.
IMPLEMENTASI PENDIDIKAN KEWIRAUSAHAAN SEJAK DINI DAN PELATIHAN BUSINESS PLAN BAGI SISWA-SISIWI SMP SAPTA ANDIKA DENPASAR Ni Komang Mela Tri Utari; Ni Luh Laksmi Rahmantari; I Putu Dharmawan Suryagita Susila Putra; Agus Putra Mardika; I Gede Bayu Wirayudha; Ni Kadek Dwi Maharani; Intan Ayu Aisyiah
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2023): Volume 4 Nomor 2 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i2.16557

Abstract

Tujuan dari kegiatan pengabdian ini adalah memperkenalkan konsep kewirausahaan dan mengembangkan pemahaman siswa-siswi tentang pentingnya kewirausahaan dalam kehidupan sehari-hari. Program ini dilaksanakan selama dua hari, dengan hari pertama diperuntukkan untuk memberikan pemahaman tentang kewirausahaan, sementara hari kedua difokuskan pada pelatihan pembuatan business plan menggunakan Business Model Canvas. Kegiatan ini melibatkan beberapa dosen dari Universitas Tabanan, bersama dengan mahasiswa program studi kewirausahaan, yang menyelenggarakan kegiatan tersebut di SMP Sapta Andika Denpasar. Melalui kegiatan pengabdian ini dapat menanamkan semangat kewirausahaan pada siswa-siswi sejak dini. Selain itu, inisiatif ini secara tidak langsung mempromosikan Universitas Tabanan kepada khalayak yang lebih luas, terutama di luar wilayah Tabanan. Sebagai kesimpulan, implementasi pendidikan kewirausahaan sejak dini dan pelatihan business plan bagi siswa-siswi SMP Sapta Andika Denpasar merupakan inisiatif yang penting dan berdampak positif. Kolaborasi antara Universitas Tabanan dan pihak sekolah menunjukkan betapa pentingnya menanamkan semangat kewirausahaan pada siswa-siswi dari berbagai jenjang mulai dari jenjang dasar, menengah hingga atas.
Penerapan Pencatatan Keuangan Secara Digital Pada UMKM Bata Press UD.Intan Desa Pejaten Kabupaten Tabanan Agus Putra Mardika; I Putu Dharmawan Suryagita Susila Putra; I Gede Bayu Wirayudha
AMMA : Jurnal Pengabdian Masyarakat Vol. 1 No. 10 (2022): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The application of digital financial records is very important for SMEs in the industrial era 4.0. Therefore, SMEs need to implement digital financial records to make it easier to make financial reports. SMEs, namely UD. Intan is a business engaged in the manufacture of batapress. UD. Intan is located in Kediri District, Tabanan Regency. The results of observations made that the recording of the financial statements of UD. Intan Manually and the recording is done in a simple way that only records income and expenses. Based on the results of these observations, the researchers applied training and mentoring strategies for SMEs at UD. Intan. Goals training and assistance to SMEs UD. Intan is to introduce digital financial records that will facilitate the preparation of financial reports. From the results of this study, a solution emerged, namely the use of digital financial records to make it easier to make various financial reports.
Analisis Pengaruh Marketing Influencer Tiktok Terhadap Keinginan Pembelian Pada Pengguna Aplikasi Tiktok Ariasih, Made Putri; Putra, I Putu Dharmawan Suryagita Susila
Jurnal SUTASOMA (Science Teknologi Sosial Humaniora) Vol 1 No 1 (2022): Desember 2022
Publisher : Universitas Tabanan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58878/sutasoma.v1i1.178

Abstract

The TikTok application contains various videos created by content creators. Content creators whose video content is watched a lot and has many followers are called influencers. Influencers with a large audience usually open services to advertise a product, with influencers the advertised product will be noticed by many people, so that people watching have an intention to buy the advertised product. The purpose of this study was to analyze the influence of the tiktok marketing influencer on the emergence of purchase intentions from users of the tiktok. This study uses a qualitative research approach. The data collection technique used in this study uses data collection techniques on various literature, as well as various reports related to research variables. This study uses data collected by observation techniques on the TikTok. Data was also collected using interview techniques, by interviewing a company that had used the services of an influencer, and interviewing users of the TikTok. This study obtained the results, the first company uses the services of influencers to introduce their products and generate purchase intentions. Second, consumers in making purchasing decisions will seek information about the products they will buy through influencers. Third, video content created by influencers can raise consumers' purchase intention.
Optimalisasi Pengelolaan Bank Sampah Sebagai Upaya Partisipasi Masyarakat Studi Kasus Pengelola Bank Sampah di Desa Mengwi Badung I Gusti Ayu Lia Yasmita; Ni Made Taman Ayuk; Ni Rai Artini; Ngurah Made Novianha Pynatih; Ni Luh Laksmi Rahmantari; Agus Putra Mardika; I Putu Dharmawan Suryagita Susila Putra
Dinamika Sosial : Jurnal Pengabdian Masyarakat dan Transformasi Kesejahteraan Vol. 1 No. 4 (2024): Desember : Dinamika Sosial : Jurnal Pengabdian Masyarakat dan Transformasi Kese
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/dinsos.v1i4.878

Abstract

This community service aims to optimize bank management in Mengwi Village, Mengwi Regency in an effort to increase efficiency, effectiveness and positive impacts from the existence of waste banks in waste management, which steps will provide efforts for community empowerment and participation. The implementation method used in this service is training, mentoring and evaluation by delivering material directly to the Waste Bank manager in Mengwi Village which is also used as an object of service.The problem faced during the survey was how to raise awareness and involvement of the community to take an active role in the waste bank program. It is hoped that this training and mentoring activity will provide management with education and understanding to the community so that they can work together to maximize the contribution of the waste bank in an effort to manage waste from origin using the 3 R (Reduce, Reuse, Recycle), which ultimately aims to reduce the volume of waste entering the waste bank. landfill, increasing environmental awareness and impacting community welfare. The response from the Mengwi Village Waste Bank management to this activity was very good and positive, this can be seen from the management's willingness to participate in the activity from start to finish. From the evaluation activities carried out on waste bank managers, it can be said that managers understand the material regarding the importance of providing understanding to the community to participate in developing waste banks. Where in their involvement, the community not only gets a healthy environment, but from an economic perspective, the community also gets benefits by having savings on tires. The savings can later be exchanged for basic necessities such as rice, sugar and coffee.
Empowering MSMEs in Bali through Financial Technology and Digital Payment Innovation to Enhance Global Competitiveness Permana, Dewa Gde Yoga; Wirayudha, I Gede Bayu; Putra, I Putu Dharmawan Suryagita Susila
Telaah Bisnis Vol 26, No 1 (2025): July 2025
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/tb.v26i1.585

Abstract

This study aims to analyze the impact of Financial Technology (FinTech) and Digital Payment Innovation on the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Bali. This research employs a quantitative approach with Ordinary Least Squares (OLS) regression analysis to examine the relationship between FinTech usage, digital payment innovation, and MSME competitiveness. Data were collected from 100 MSME owners across various sectors in Bali, using structured questionnaires and direct interviews. Classical assumption tests, including normality, multicollinearity, heteroscedasticity, and autocorrelation, were performed to ensure the robustness of the regression model. The research results show that FinTech usage and digital payment innovation significantly and positively affect MSME competitiveness, with an R-squared value of 0.605, indicating that the two independent variables can explain 60.5% of the competitiveness variance. This implies that adopting financial technology facilitates access to financial services and enhances transaction efficiency, leading to better market reach and competitive advantage for MSMEs. However, the study is limited to MSMEs in Bali, which may restrict the generalizability of the findings to other regions. Additionally, the analysis did not include external factors such as government regulations and infrastructure limitations. Future research should expand the geographical scope and incorporate these external variables to obtain a more comprehensive understanding of FinTech's impact on MSMEs. The study suggests that stakeholders, including government and financial institutions, should encourage the adoption of digital financial services to enhance MSME competitiveness in an increasingly digital economy.
Co-Authors Agus Putra Mardika Agus Putra Mardika I Gede Bayu Wirayudha I Gede Bayu Wirayudha I Gusti Ayu Lia Yasmita I Wayan Suana Intan Ayu Aisyiah MADE PUTRI ARIASIH Ngurah Made Novianha Pynatih Ni Kadek Dwi Maharani Ni Komang Mela Tri Utari Ni Luh Laksmi Rahmantari Ni Luh Laksmi Rahmantari Ni Made Taman Ayuk Ni Rai Artini Permana, Dewa Gde Yoga