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I MADE WIDIANTARA
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IMPLIKASI PENERAPAN CUSTOMER RELATIONSHIP MARKETING DAN DIGITAL MARKETING TERHADAP KEPUASAN KONSUMEN PADA PT GAPURA ANGKASA JOUMPA DENPASAR NI PUTU MIRA DWI ASTUTI; I KOMANG MAHAYANA PUTRA; KASIANI KASIANI; COKORDA GEDE PUTRA A YUDISTIRA; I MADE WIDIANTARA
GANEC SWARA Vol 14, No 1 (2020): Maret 2020
Publisher : Universitas Mahasaraswati Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v14i1.127

Abstract

This study aims to determine the implications of Customer Relationship Marketing and Digital Marketing for consumer satisfaction at PT Gapura Angkasa JOUMPA Denpasar. The number of samples used was 68 people. The data used are primary data and secondary data with data collection techniques using a questionnaire. Data were analyzed descriptively quantitatively with SPSS 23.0 The results showed that partially 45.1% Customer Relationship Marketing (X1) had positive and significant implications for Consumer Satisfaction (Y) and 14% Digital Marketing (X2) had positive and significant implications for Consumer Satisfaction (Y). Simultaneously Customer Relationship Marketing (X1) and Digital Marketing (X2) have 59.1% implications for Consumer Satisfaction (Y) and 40.9% due to other factors outside the research model.
ANALISIS PENGARUH REKRUTMEN DAN SELEKSI TERHADAP KINERJA KARYAWAN PADA PERUSAHAAN UMUM JAMINAN KREDIT INDONESIA NI PUTU RISHNA KUMALA SAPUTRI; KASIANI KASIANI; COKORDA GEDE PUTRA YUDISTIRA; I MADE WIDIANTARA
GANEC SWARA Vol 15, No 2 (2021): September 2021
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v15i2.225

Abstract

This study aims to determine whether the recruitment and selection effect on employee performance both in partially and simultaneously at the Indonesian Credit Guarantee Company Denpasar Branch Office. This research was conducted for 6 months, starting from July to December 2019. The data were collected through a questionnaire method. The number of respondents in this study were 30 employees. The research method that used is quantitative descriptive, while the research tool used descriptive analysis and multiple regression analysis with the help of the IBM SPSS 21 program. The study results showed that the recruitment variable (X1) did not have a significant effect on employee performance because the sig value> 0.05 which is 0.450. Selection (X2) has a significant effect on employee performance where the value of sig <0.05 which is 0.41. The partial test results showed that the selection variable has the highest beta coefficient of 0.513, so it can be concluded that the selection variable has a dominant influence on employee performance. Simultaneously, the recruitment and selection variables have a positive and significant effect on the performance of employees at the Indonesian General Credit Guarantee Company Denpasar Branch Office with the acquisition of a coefficient of determination in 45% and a difference in 55% which is influenced by factors or other variables that are not present in this study.
ANALISIS IMPLEMENTASI WISATA KONVENSI (MICE) DI KUTA PARADISO HOTEL Ni Luh Made Wijayati; I Made Widiantara; Ni Nyoman Supiatni; I Made Yudha Dibrata
Forum Manajemen STIMI Handayani Denpasar Vol 20 No 2 (2022): Jurnal STIMI Vol. 20 No. 2 - 2022
Publisher : Forum Manajemen STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tourism is one of the important economic sectors in Indonesia, because industry contributes to the country's foreign exchange. Convention tourism (MICE) is one of the tourism sectors that is being held by the Indonesian government, because convention tourists are seven (7) times more consumptive than leisure tourists. This study aims to determine the implementation of a tourist convention (MICE) at Kuta Paradiso Hotel. This research was conducted with a sample of 25 people. The analysis technique used is the SWOT analysis (Strength, Weakness, Opportunity, Threat). The results of this study indicate that in the Summary Internal Factor Analysis (IFAS) the score on strength is 2.10 and weakness is 1.09, so the value that can be used is a strength value of 2.10. In the Summary of External Factor Analysis (EFAS) the score on the opportunity is 2.03 and the challenge is 1.08, so the value that can be used is the probability value of 2.03. In the diagram, cartesius shows the position of the implementation of convention tourism (MICE) located in quadrant I is an aggressive strategy while this strategy shows a very favorable place. The implementation of convention tourism (MICE) at Kuta Paradiso Hotel has strengths and opportunities that are united and mutually supportive by using power factors to take advantage of existing opportunities.
ANALISIS IMPLEMENTASI WISATA KONVENSI (MICE) DI KUTA PARADISO HOTEL Ni Luh Made Wijayati; I Made Widiantara; Ni Nyoman Supiatni; I Made Yudha Dibrata
Forum Manajemen Vol 20 No 2 (2022): Jurnal STIMI Vol. 20 No. 2 - 2022
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v20i2.478

Abstract

Tourism is one of the important economic sectors in Indonesia, because industry contributes to the country's foreign exchange. Convention tourism (MICE) is one of the tourism sectors that is being held by the Indonesian government, because convention tourists are seven (7) times more consumptive than leisure tourists. This study aims to determine the implementation of a tourist convention (MICE) at Kuta Paradiso Hotel. This research was conducted with a sample of 25 people. The analysis technique used is the SWOT analysis (Strength, Weakness, Opportunity, Threat). The results of this study indicate that in the Summary Internal Factor Analysis (IFAS) the score on strength is 2.10 and weakness is 1.09, so the value that can be used is a strength value of 2.10. In the Summary of External Factor Analysis (EFAS) the score on the opportunity is 2.03 and the challenge is 1.08, so the value that can be used is the probability value of 2.03. In the diagram, cartesius shows the position of the implementation of convention tourism (MICE) located in quadrant I is an aggressive strategy while this strategy shows a very favorable place. The implementation of convention tourism (MICE) at Kuta Paradiso Hotel has strengths and opportunities that are united and mutually supportive by using power factors to take advantage of existing opportunities.
Co-Authors COKORDA GEDE PUTRA A YUDISTIRA I KOMANG MAHAYANA PUTRA I Made Yudha Dibrata KASIANI KASIANI Ni Luh Made Wijayati Ni Nyoman Supiatni NI PUTU MIRA DWI ASTUTI NI PUTU RISHNA KUMALA SAPUTRI