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All Journal GANEC SWARA SOSHUM : Jurnal Sosial dan Humaniora [Journal of Social Sciences and Humanities] Journal of Innovation Research and Knowledge
COKORDA GEDE PUTRA A YUDISTIRA
Jurusan Administrasi Niaga Politeknik Negeri Bali
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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IMPLIKASI PENERAPAN CUSTOMER RELATIONSHIP MARKETING DAN DIGITAL MARKETING TERHADAP KEPUASAN KONSUMEN PADA PT GAPURA ANGKASA JOUMPA DENPASAR NI PUTU MIRA DWI ASTUTI; I KOMANG MAHAYANA PUTRA; KASIANI KASIANI; COKORDA GEDE PUTRA A YUDISTIRA; I MADE WIDIANTARA
GANEC SWARA Vol 14, No 1 (2020): Maret 2020
Publisher : Universitas Mahasaraswati Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v14i1.127

Abstract

This study aims to determine the implications of Customer Relationship Marketing and Digital Marketing for consumer satisfaction at PT Gapura Angkasa JOUMPA Denpasar. The number of samples used was 68 people. The data used are primary data and secondary data with data collection techniques using a questionnaire. Data were analyzed descriptively quantitatively with SPSS 23.0 The results showed that partially 45.1% Customer Relationship Marketing (X1) had positive and significant implications for Consumer Satisfaction (Y) and 14% Digital Marketing (X2) had positive and significant implications for Consumer Satisfaction (Y). Simultaneously Customer Relationship Marketing (X1) and Digital Marketing (X2) have 59.1% implications for Consumer Satisfaction (Y) and 40.9% due to other factors outside the research model.
ANALISIS PENGARUH REKRUTMEN DAN SELEKSI TERHADAP KINERJA KARYAWAN PADA PERUSAHAAN UMUM JAMINAN KREDIT INDONESIA NI PUTU RISHNA KUMALA SAPUTRI; KASIANI KASIANI; COKORDA GEDE PUTRA YUDISTIRA; I MADE WIDIANTARA
GANEC SWARA Vol 15, No 2 (2021): September 2021
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v15i2.225

Abstract

This study aims to determine whether the recruitment and selection effect on employee performance both in partially and simultaneously at the Indonesian Credit Guarantee Company Denpasar Branch Office. This research was conducted for 6 months, starting from July to December 2019. The data were collected through a questionnaire method. The number of respondents in this study were 30 employees. The research method that used is quantitative descriptive, while the research tool used descriptive analysis and multiple regression analysis with the help of the IBM SPSS 21 program. The study results showed that the recruitment variable (X1) did not have a significant effect on employee performance because the sig value> 0.05 which is 0.450. Selection (X2) has a significant effect on employee performance where the value of sig <0.05 which is 0.41. The partial test results showed that the selection variable has the highest beta coefficient of 0.513, so it can be concluded that the selection variable has a dominant influence on employee performance. Simultaneously, the recruitment and selection variables have a positive and significant effect on the performance of employees at the Indonesian General Credit Guarantee Company Denpasar Branch Office with the acquisition of a coefficient of determination in 45% and a difference in 55% which is influenced by factors or other variables that are not present in this study.
PENGARUH EXPERIENTIAL MAREKTING DAN KEPUASAN TERHADAP LOYALITAS PELANGGAN PADA TIJILI HOTEL SEMINYAK NI PUTU ASTARI KIRANA; IDA BAGUS SANJAYA; KASIANI KASIANI; COKORDA GEDE PUTRA YUDISTIRA
GANEC SWARA Vol 15, No 1 (2021): Maret 2021
Publisher : Universitas Mahasaraswati Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v15i1.197

Abstract

      The development of knowledge and communication technology, as well as increased competitiveness, make the concept of experiential marketing offered as a strategy in marketing. This concept supports strategically to increase customers and maintain customer loyalty. One way that can be done to increase customer loyalty is to give satisfaction to the customers. Customer satisfaction is the key to the success of a business. The purpose of this study is to determine and analyze the influence of experiential marketing and customer satisfaction on customer loyalty at Tijili Hotel Seminyak. Data was collected through questionnaire method. The sampling technique is the purposive sampling technique with the number of samples is 118 respondents who have stayed at least 2 times at Tijili Hotel Seminyak. This study uses multiple linear regression analysis technique. The results showed the experiential marketing variable has a positive and significant effect on customer loyalty with a significance of 0,000 and a regression coefficient of 0.278. Customer satisfaction also has a positive and significant effect on customer loyalty with a significance of 0,000 and a regression coefficient value of 0.494. Simultaneously, experiential marketing and satisfaction variables have a positive and significant effect on customer loyalty of Tijili Hotel Seminyak with the acquisition of a coefficient of determination of 78.1%, while the remaining 21.9% is influenced by other factors not examined.
PERJALANAN PERILAKU ORGANISASI: Suatu Tinjauan Perspektif Sejarah Cokorda Gede Putra Yudistira; I Ketut Santra
Soshum: Jurnal Sosial dan Humaniora Vol 4 No 2 (2014): July 2014
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (42.059 KB)

Abstract

The erection of the Pyramids in Egypt, the Great Wall in China, the Taj Mahal India including Borobudur can not be separated from the countless people who worked day and night in a very long and tiring. We need a flashback of how individuals, groups and organizations behave from ancient times to the organization and postmodern society today. With a historical perspective one can explain fenemona now well and based on theory and previous evidences. The purpose of this paper is intended for, first to understand the major trends that make individuals, groups and organizations behave in a certain way expected. Second is about how, methods, concepts that appear in encouraging individuals, groups and organizations behave from each era through a historical overview. The conclusions of this paper are: the ways humans behave and behavioral organization have been studied since the time of Plato, it has been research topics and seminars research in the field of behavioral research organization. Efforts attempted to understand the behavioral organization can be done by understanding the historical review, studying that has ever been done by the figures of his time. Each figure proposed the idea in response to the situation of his time. Choosing and strengthening the suitable me that are by sorting our and storing the undesired ones.
ANALISIS MUTU PEMBELAJARAN DAN KOMPETENSI LULUSAN DIPLOMA III DI POLITEKNIK NEGERI BALI Cokorda Gede Putra Yudistira; I Ketut Pasek; Ni Wayan Sumetri; I Gede Iwan Suryadi
Soshum: Jurnal Sosial dan Humaniora Vol 6 No 3 (2016): November 2016
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (143.416 KB)

Abstract

Pendidikan Tinggi Vokasi seperti Politeknik Negeri Bali memiliki peran penting dalam mutu lulusannya. Prestasi belajar membutuhkan mutu yang baik dari pembelajaran, di mana mutu pembelajaran dipengaruhi oleh profesionalisme dosen, media dan fasilitas pembelajaran. Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh mutu pembelajaran terhadap kompetensi lulusan melalui profesionalisme dosen, media dan fasilitas pembelajaran. Responden merupakan alumni Program Studi Diploma III yang lulus pada tahun 2015 sebanyak 86 dari 623. Sampel diambil dengan menggunakan metode acak dan proporsional. Teknik analisis yang digunakan adalah analisis jalur. Penelitian ini menemukan bahwa profesionalisme dosen, media pembelajaran dan fasilitas pembelajaran secara simultan maupun parsial berpengaruh secara signifikan terhadap mutu pembelajaran. Mutu pembelajaran secara langsung dan secara signifikan mempengaruhi kompetensi lulusan. Dengan demikian menciptakan mutu tinggi dari pembelajaran akan dapat memberikan peningkatan untuk kompetensi lulusan program studi Diploma III di Politeknik Negeri Bali.
ANALISIS STRATEGI PROMOSI DALAM MENJAGA CITRA PARIWISATA BALI Dewa Ayu Putu Dea Novelia; Kasiani; Cokorda Gede Putra Yudistira
Journal of Innovation Research and Knowledge Vol. 1 No. 8: Januari 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (268.953 KB)

Abstract

Penelitian ini bertujuan untuk mengetahui jalannya strategi promosi yang dilakukan oleh Dinas Pariwisata Provinsi Bali dalam menjaga citra pariwisata Bali.Pengumpulan data dilakukan dengan metode wawancara, dokumentasi, dan observasi. Teknik analisis data yang digunakan adalah analisis deskriptif kualitatif dan analisis SWOT. Hasil analisis menunjukkan bahwa citra pariwisata Bali masih sangat baik di mata dunia terutama dengan potensi yang dimiliki Bali yaitu potensi budaya. Hal ini dilihat dari beberapa penghargaan yang telah diraih Bali sebagai salah satu destinasi pariwisata dan kunjungan wisatawan yang kian meningkat setiap tahunnya. Hasil analisis SWOT menunjukkan Dinas Pariwisata Provinsi Bali memiliki kekuatan dan peluang yang baik dalam menjawab kelemahan serta ancaman yang terdapat dalam lingkungan industrinya dengan nilai akhir Matriks IFAS (2,82) dan EFAS (3,00) yang berada pada posisi growth. Melalui penggunaan matriks SWOT strategi yang dapat diterapkan adalah optimalisasi digital marketing dalam mempromosikan pariwisata Bali dengan pemanfaatan perkembangan teknologi dan media sosial, optimalisasi penerapan IPTEK pada SDM dengan pelatihan khusus, penempatan pegawai sesuai dengan kualifikasi, Pelaksanaan pilot project berupa pembuatan green zone dengan pemerataan vaksinasi, dan optimalisasi kerjasama dengan para stakeholder dibidang kepariwisataan.
ANALISIS TINGKAT KUALITAS PELAYANAN PASPOR PADA KANTOR IMIGRASI KELAS I KHUSUS TPI NGURAH RAI JIMBARAN Della Ayuni Fransiska Palma; Kasiani; Cokorda Gede Putra Yudistira; I Made Widiantara
Journal of Innovation Research and Knowledge Vol. 1 No. 9: Februari 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (307.723 KB)

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis kepuasaan masyarakat terhadap tingkat kualitas pelayanan paspor pada Kantor Imigrasi Kelas I Khusus TPI Ngurah Rai Jimbaran dan mengetahui apa saja aspek-aspek kualitas pelayanan yang belum optimal. Dalam penelitian ini menggunakan 5 (lima) dimensi yaitu bukti langsung (tangible), keandalan (reliability), daya tanggap (responsiveness), jaminan (assurance), dan kepedulian (empathy). Pengumpulan data dengan menggunakan instrumen berupa Kuesioner yang diukur dengan Skala Likert, wawancara dan observasi. Metode penelitian yang digunakan yaitu deskriptif kualitatif, sedangkan untuk alat penelitiannya menggunakan untuk analisis statistik deskriptif dan analisis importance performance. Hasil penelitian ini menunjukan kualitas pelayanan paspor pada indikator harapan berada pada kategori sangat puas, sedangkan pada indikator kenyataan berada pada kategori puas. Ini artinya terdapat gap antara harapan dan kenyataan yang terjadi sebenarnya. Terdapat 4 aspek kualitas pelayanan yang belum optimal antara lain bukti langsung (tangible), kehandalan (reliability), daya tanggap (responsiveness), dan kepedulian (empathy).
PENGARUH PERPUTARAN PIUTANG DAN KAS TERHADAP LIKUIDITAS PADA HILTON GARDEN INN BALI RESTU DWI ROSALINA; COKORDA GEDE PUTRA YUDISTIRA; KADEK ENI MARHAENI; KASIANI KASIANI
GANEC SWARA Vol 16, No 2 (2022): September 2022
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v16i2.337

Abstract

Liquidity is an important factor for a company, especially in its long-term business. Healthy and ideal accounts receivable turnover and cash turnover are expected to help the company to achieve a good level of liquidity. This study aims to determine the effect of accounts receivable turnover and cash turnover on liquidity at the Hilton Garden Inn Bali, both partially and simultaneously. The data used in this study are secondary data, by collecting Hilton Garden Inn Bali's monthly financial statements consisting of balance sheet and income statements from January 2017 to December 2019. The amount of data used is 36 data. Data analysis techniques used in this study are calculating the value of each variable, the classic assumption test, multiple linear regression analysis, hypothesis testing, correlation analysis, and the coefficient of determination. The data analysis technique used SPSS version 24. The statistical test results showed that accounts receivable turnover had a significant positive effect on liquidity (current ratio), whereas cash turnover did not have a significant positive effect on liquidity (current ratio). Simultaneous accounts receivable turnover and cash turnover are not significant to liquidity (current ratio). Accounts receivable turnover and cash turnover affect liquidity by 15% while the remaining 85% is influenced by other variables not included in this study
Co-Authors Della Ayuni Fransiska Palma Dewa Ayu Putu Dea Novelia I Gede Iwan Suryadi I Ketut Pasek I Ketut Santra I KOMANG MAHAYANA PUTRA I MADE WIDIANTARA I Made Widiantara IDA BAGUS SANJAYA KADEK ENI MARHAENI Kasiani Kasiani KASIANI KASIANI KASIANI KASIANI KASIANI KASIANI NI PUTU ASTARI KIRANA NI PUTU MIRA DWI ASTUTI NI PUTU RISHNA KUMALA SAPUTRI Ni Wayan Sumetri RESTU DWI ROSALINA