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All Journal Jurnal Review Pendidikan dan Pengajaran (JRPP) CAHAYA AKTIVA JUMBA Jurnal Manajemen, Bisnis, dan Akuntansi
Yani Dwi Restanti
Universitas Pawyatan Daha
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Stock Split Terhadap Respon Investor Yani Dwi Restanti; Herry Setyno
CAHAYA AKTIVA Vol 11, No 1 (2021): MARET 2021
Publisher : POLITEKNIK CAHAYA SURYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47047/ca.v11i1.128

Abstract

This study aims to determine the response of investors before and after the stock split, to determine the differences in stock returns and stock trading volume before and after the company does stocksplit. The companies used in this research sample are from the manufacturing, mining, financial and agricultural sectors. The research method used is an expalanatory research method with a quantitative approach, with the data analysis technique of one sample t-test and paired sample t-test. The results of the study inform that: (a) on the eighth day there is investor response after the company does stocksplit. Investors respond negatively as evidenced by negative abnormal returns. (b) there is no significant difference between stock returns before and after stocksplit. (c) there is a significant difference between TVA before and after stocksplit. Keywords: Stock split, abnormal return, return saham, TVA
Strategi UMKM Rangginang Dalam Pengembangan Produk Pada Era Modern di Masa Pandemi Covid-19: Studi pada UMKM Rangginang “KARYA SEJAHTERA KEDIRI” Cap Mawar Desa Sidomulyo, Kecamatan Wates, Kabupaten Kediri Yani Dwi Restanti
JUMBA (Jurnal Manajemen, Bisnis, dan Akuntansi) Vol 2 No 2 (2023): JUMBA (Jurnal Manajemen, Bisnis, dan Akuntansi)
Publisher : Universitas Pawyatan Daha

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research wants to know how the strategy of UMKM Rangginang Cap Mawar "KARYA SEJAHTERA KEDIRI" in developing rangginang products in the modern era during the covid-19 pandemic using the SWOT analysis method (Strength, Weakness, Opportunity, Threat). The type of research used is Qualitative research using a Descriptive approach. The data used are qualitative and quantitative data with data collection techniques by observation and interview to the owner of UMKM Rangginang Cap Mawar "KARYA SEJAHTERA KEDIRI". The results showed that MSMEs "KARYA SEJAHTERA KEDIRI", during the pandemic experienced a decrease in sales levels, this was due to the less than optimal utilization of social media for marketing and promotional activities, the lack of utilization of social media for marketing. Suggestions that can be made to improve marketing use and improve business development strategies by producing quality rangginang cap roses, adding variations in flavors and shapes of rengginang, variations in packaging and presentation of packaging from small, medium and large sizes, selling at prices that are appropriate for positioning in the market, namely in the lower middle market. Increase sales promotion through social media other than Facebook and Instagram, namely through, Twitter, YouTube and Market Place.
RESPON INVESTOR SEBELUM DAN SESUDAH STOCK SPLIT PADA MASA PANDEMI COVID – 19 Yani Dwi Restanti; Nina Safitri Anjani
Jurnal Review Pendidikan dan Pengajaran (JRPP) Vol. 6 No. 4 (2023): Volume 6 No 4 Tahun 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v6i4.22136

Abstract

Penelitian ini ingin mengetahui perbedaan respon investor sebelum dan sesudah stock split pada masa pandemi covid-19 pada perusahaan yang melakukan stock split pada periode 2020-2023. Jenis penelitian yang digunakan yaitu penelitian kuantitatif dengan metode pendekatan komperatif. Variabel yang diteliti adalah variabel Respon Investor dengan indikator abnormal return, return saham dan trading volume activity. Populasi penelitian sejumlah 30 perusahaan, analisis data menggunakan uji paired t test dengan tingkat kesalahan 5%. Hasil penelitian menunjukkan bahwa pada masa pandemi covid 19 tidak ada perbedaan Perusahaan melakukan aksi korporasi baik sebelum dan sesudah stock split. Hasil uji beda diketahui nilai signifikansi dari indikator variabel penelitian yang digunakan untuk mengetahui respon investor sebelum dan sesudah stock split yaitu abnormal return, return sahan dan TVA diatas 0,05.
Co-Authors Herry Setyno Nina Safitri Anjani