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All Journal West Science Interdisciplinary Studies West Science Accounting and Finance Science Information System and Technology Sharia Economic and Management Business Journal (SEMBJ)
Wahyuni Sri Astutik
Universitas Pawyatan Daha Kediri
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences Other

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The Effect of Customer Relationship Management, Digital Advertising, and Discount Programs on Customer Loyalty at Start-ups in Jakarta Frans Sudirjo; Faridah Faridah; Wahyuni Sri Astutik; Arnes Yuli Vandika
West Science Interdisciplinary Studies Vol. 2 No. 07 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i07.1101

Abstract

This study investigates the influence of Customer Relationship Management (CRM), digital advertising, and discount programs on customer loyalty at a start-up company in Jakarta. Utilizing a quantitative research methodology, data were collected from 180 respondents through a structured questionnaire employing a Likert scale ranging from 1 to 5. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The findings indicate that all hypotheses are positive and significant, demonstrating that effective CRM practices, strategic digital advertising, and attractive discount programs significantly enhance customer loyalty. Specifically, CRM showed a path coefficient of 0.293, digital advertising 0.223, and discount programs 0.351, with all paths being statistically significant. These results underline the critical role of integrated marketing strategies in fostering strong customer relationships and loyalty in the competitive start-up environment.
Use of Artificial Intelligence in Operational Efficiency and Business Management Strategic Loso Judijanto; Ahmad Zaelani Adnan; Gilang Pranajasakti; Arnes Yuli Vandika; Wahyuni Sri Astutik
West Science Information System and Technology Vol. 2 No. 03 (2024): West Science Information System and Technology
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsist.v2i03.1533

Abstract

Artificial Intelligence (AI) has emerged as a transformative technology, reshaping operational efficiencies and strategic business management across industries. This study employs a bibliometric analysis using VOSviewer to explore the intellectual structure, global collaboration, and thematic trends in AI research from 2000 to 2024. The findings reveal AI’s pivotal role in enhancing operational processes, particularly in cost reduction, efficiency improvement, and data-driven decision-making. Furthermore, AI’s integration into diverse fields such as healthcare, energy management, and cybersecurity underscores its multidisciplinary impact. The visualizations highlight the strong global collaboration among nations, with China, India, and the United States as major contributors to AI research. Despite these advancements, challenges such as ethical concerns, data privacy, and workforce displacement persist. This study emphasizes the need for ethical frameworks, workforce reskilling, and robust international cooperation to maximize AI's benefits while mitigating its challenges. By mapping current trends and identifying future directions, this research contributes to a deeper understanding of AI’s transformative potential in operational and strategic domains.
Fintech Usage, Risk Perception, and Data Privacy Concerns on Trust in Digital Financial Services in Indonesia Wahyuni Sri Astutik; Adih Supriadi
West Science Accounting and Finance Vol. 4 No. 01 (2026): West Science Accounting and Finance
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsaf.v4i01.2742

Abstract

This study aims to analyze the effect of fintech usage, risk perceptions, and data privacy concerns on trust in digital financial services in Indonesia. The rapid development of financial technology has increased the adoption of digital financial services; however, trust remains a crucial factor influencing user acceptance and continued usage. This research employs a quantitative approach using primary data collected from 150 respondents through structured questionnaires measured on a Likert scale. Data analysis was conducted using SPSS version 25, including validity and reliability tests, classical assumption tests, and multiple linear regression analysis. The results show that fintech usage has a positive and significant effect on trust, indicating that higher levels of usage and familiarity increase user confidence in digital financial services. Conversely, risk perception has a negative and significant effect on trust, suggesting that concerns about financial loss, system errors, and fraud reduce users’ willingness to rely on fintech platforms. Similarly, data privacy concerns are found to negatively and significantly influence trust, highlighting that fears related to personal data misuse and security breaches undermine user confidence. Simultaneously, fintech usage, risk perception, and data privacy concerns significantly affect trust, with an R² value of 0.465, indicating that 46.5% of the variation in trust is explained by these variables. This study contributes to the literature by providing empirical evidence on the determinants of trust in digital financial services in Indonesia. The findings offer practical implications for fintech providers and policymakers to enhance user trust by improving system security, strengthening data protection measures, and increasing user awareness of fintech services.
Reciprocal Influence of Liquidity and Capital Structure on Profitability in Electronic Retail Companies on the Indonesian Stock Exchange 2021-2023 Wahyuni Sri Astutik; Kartika Piniji Dwi Budiarti; Diana Isnaeni; Yanto Budi Prasetya; Yani Dwi Restanti
Sharia Economic and Management Business Journal (SEMBJ) Vol. 7 No. 2 (2026): June
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62159/sembj.v7i2.1897

Abstract

Background: Profitability is the company's ability to earn profits in a certain period. Profitability can be used as a reference for investors when they want to make an investment, and is important information for other related parties. The company's profitability will be assessed as having good performance so that it can survive and compete. Companies that produce high profitability will be able to survive and have high competitiveness. For management, profitability is important information for making better and profitable decisions. Profitability is influenced by many variables, including capital structure and liquidity. The analysis of capital structure and liquidity in relation to profitability is a good thing if it is linked to strategic decision-making. Method: In this research, the data used is secondary data in the form of annual financial reports published on the IDX and the company's official website during the 2021-2023 period. The type of research used is explanatory research. The research carried out in this study used a quantitative approach. The population comprised 8 retail companies. The sampling technique was purposive sampling. The analysis technique used was descriptive statistical analysis, with data processing using Microsoft Excel and SPSS Version 21. Results: The findings show that liquidity significantly and positively affects profitability, with a t-test significance value of 0.031. Capital structure also has a significant positive effect on profitability, with a significance value of 0.030. Reciprocally, liquidity and profitability influence each other positively, where the effect of profitability on liquidity shows a t-test significance of 0.011. Conclusion: This study concludes that liquidity has a higher significance level than capital structure; therefore, companies should pay greater attention to liquidity because it contributes to increased profitability. Reciprocally, the effect of capital structure on profitability is significantly positive, but profitability does not affect capital structure, indicating that companies tend to rely on internal funding in line with the Pecking Order Theory.
Co-Authors Adih Supriadi Ahmad Zaelani Adnan Arnes Yuli Vandika Diana Isnaeni Faridah Faridah Frans Sudirjo Gilang Pranajasakti Kartika Piniji Dwi Budiarti Loso Judijanto Yani Dwi Restanti Yanto Budi Prasetya