Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal West Science Interdisciplinary Studies Science Information System and Technology
Wahyuni Sri Astutik
Universitas Pawyatan Daha Kediri
Humanities Computer Science & IT Economics, Econometrics & Finance Social Sciences

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The Effect of Customer Relationship Management, Digital Advertising, and Discount Programs on Customer Loyalty at Start-ups in Jakarta Frans Sudirjo; Faridah Faridah; Wahyuni Sri Astutik; Arnes Yuli Vandika
West Science Interdisciplinary Studies Vol. 2 No. 07 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i07.1101

Abstract

This study investigates the influence of Customer Relationship Management (CRM), digital advertising, and discount programs on customer loyalty at a start-up company in Jakarta. Utilizing a quantitative research methodology, data were collected from 180 respondents through a structured questionnaire employing a Likert scale ranging from 1 to 5. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The findings indicate that all hypotheses are positive and significant, demonstrating that effective CRM practices, strategic digital advertising, and attractive discount programs significantly enhance customer loyalty. Specifically, CRM showed a path coefficient of 0.293, digital advertising 0.223, and discount programs 0.351, with all paths being statistically significant. These results underline the critical role of integrated marketing strategies in fostering strong customer relationships and loyalty in the competitive start-up environment.
Use of Artificial Intelligence in Operational Efficiency and Business Management Strategic Loso Judijanto; Ahmad Zaelani Adnan; Gilang Pranajasakti; Arnes Yuli Vandika; Wahyuni Sri Astutik
West Science Information System and Technology Vol. 2 No. 03 (2024): West Science Information System and Technology
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsist.v2i03.1533

Abstract

Artificial Intelligence (AI) has emerged as a transformative technology, reshaping operational efficiencies and strategic business management across industries. This study employs a bibliometric analysis using VOSviewer to explore the intellectual structure, global collaboration, and thematic trends in AI research from 2000 to 2024. The findings reveal AI’s pivotal role in enhancing operational processes, particularly in cost reduction, efficiency improvement, and data-driven decision-making. Furthermore, AI’s integration into diverse fields such as healthcare, energy management, and cybersecurity underscores its multidisciplinary impact. The visualizations highlight the strong global collaboration among nations, with China, India, and the United States as major contributors to AI research. Despite these advancements, challenges such as ethical concerns, data privacy, and workforce displacement persist. This study emphasizes the need for ethical frameworks, workforce reskilling, and robust international cooperation to maximize AI's benefits while mitigating its challenges. By mapping current trends and identifying future directions, this research contributes to a deeper understanding of AI’s transformative potential in operational and strategic domains.
Co-Authors Ahmad Zaelani Adnan Arnes Yuli Vandika Faridah Faridah Frans Sudirjo Gilang Pranajasakti Loso Judijanto