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All Journal EDUKATIF : JURNAL ILMU PENDIDIKAN JURNAL ECONOMINA
Tika Kartika
Universitas Ibn Khaldun Bogor
Economics, Econometrics & Finance Education Mathematics Social Sciences

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Tradition and Social Value of Drinking Coffee Bahagia Bahagia; Rimun Wibowo; Muhammad Rifay; Siti Pauziah; Tika Kartika
EDUKATIF : JURNAL ILMU PENDIDIKAN Vol 3, No 6 (2021): December Pages 3500-5500
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (490.587 KB) | DOI: 10.31004/edukatif.v3i6.988

Abstract

Drinking coffee is a tradition and social value. This study aims to find the cultural values and traditions of drinking coffee in Acehnese society, precisely in Takengon. Another goal is to find out the social, economic values and changes in coffee drinking. The research method used is a qualitative research method. The research sample was taken using a purposive method. The results of the study indicate that there are socio-cultural changes in Indonesia, one of which is the tradition of drinking coffee, precisely in Central Aceh district, Takengon. If in the past, most people drank coffee in ordinary coffee shops at affordable prices, now coffee shops are designed more modern with attractively packaged marketing so that many customers are interested. Another finding is that there are social values such as the value of friendship, the value of brotherhood and social relations with fellow friends when drinking coffee. There are even values of conversation about social life in coffee shops. Another finding is that there are livelihood values because coffee shops will generate livelihoods for coffee shop owners and coffee producers. Finally, there are ethical values that must be used especially to produce quality coffee
Social Media as a Source of Product Information among Generation Z: An Analysis of Usage Patterns, Platform Preferences, and Trust Factors Muhammad Faishal Hidayat; Tika Kartika; Rifqi Abdul Barri; Muhamad Alvin Trisaputra; Masagus Rasyid Hafis
JURNAL ECONOMINA Vol. 5 No. 6 (2026): JURNAL ECONOMINA, Juni 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i6.2509

Abstract

Social media has evolved into a primary source of product information for Generation, but studies comprehensively examining the relationship between social media platform usage patterns and trust factors remain limited. This study aims to analyze the relationship between the most frequently used platforms, product reference platforms, and daily usage duration with Generation Z’s trust in product information, as well as its association with perceptions of content attractiveness and information quality. The research uses a descriptive quantitative approach with purposive sampling of 100 Generation Z respondents in Bogor City. Data were collected through a social media usage pattern questionnaire and Likert scale statements (1–5) measuring information quality, content attractiveness, and trust. The data were then analyzed using cross-tabulation with Chi-Square and Cramer's V tests. The results indicate that TikTok and Instagram dominate both daily usage and product reference platforms. Among the five cross-tabulations conducted, only the relationship between the most frequently used platform and content attractiveness was found to be significant (χ² = 21.409; p = 0.018; Cramer's V = 0.327), with TikTok and Instagram recording 74.5% and 74.4% of respondents, respectively, in the high-attractiveness category. The relationship between platform usage and trust as well as information quality was not found to be significant, suggesting that Generation Z’s trust is influenced more by intrinsic content factors than by platform choice. These findings provide strategic implications for businesses in designing effective digital marketing content targeting the Generation Z segment.
Co-Authors Abrista Devi Bahagia Bahagia Masagus Rasyid Hafis Muhamad Alvin Trisaputra Muhammad Faishal Hidayat Muhammad Rifay Nawawi, Khalil Parhana, Parhana Rachma Dwi Tresna Asih Rifqi Abdul Barri Rimun Wibowo Siti Pauziah