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All Journal ANDHARUPA Jurnal Komunikasi IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Jurnal Desain Jurnal Titik Imaji Aksa : Jurnal Desain Komunikasi Visual Askara: Jurnal Seni dan Desain
Baskoro, Lahandi
Universitas Trilogi
Agriculture, Biological Sciences & Forestry Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Jurnal Titik Imaji

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PENGGUNAAN PESO MODEL DALAM PERANCANGAN STRATEGI ONLINE MARKETING UNTUK PROGRAM STUDI DESAIN KOMUNIKASI VISUAL M. Lahandi Baskoro
Jurnal Titik Imaji Vol 3, No 1 (2020): Jurnal Titik Imaji
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/titik imaji.v3i1.2117

Abstract

There has been an increase in the number of universities providing Visual Communication Design (DKV) education in the past decade. The role of online marketing is increasingly significant in responding to competition between study programs because the target of their students is in the age range of 13 to 18 years Indonesian population who are already connected to the internet, which is 75.5% of the penetration rate. Meanwhile, the PESO model is a form of framework that can be used to facilitate designing online marketing strategies through utilization of various types of media. The purpose of this study is to: (1) explore how the PESO model can be used in designing online marketing strategies for visual communication design study programs; and (2) looking for examples of DKV study program promotions practices in each media based on the PESO model. As a result, the categorization of the PESO model makes it easy to design online marketing strategies based on its media characteristics and the examples found evidences that there are already DKV study programs conducting promotions in each media category based on the PESO model.
Co-Authors Armayuda, Erik Bayyinah Nurrul Haq Dasrun Hidayat Heni Agustin Kharishma, Vidya Maulidian, Maulidian Maylanny Christin Nurulhaq, Bayyinah Ramayanti, Rizka Syifa Usya Sya’ban Yaddarabullah, Yaddarabullah