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This Author published in this journals
All Journal International Journal of Social Science and Business Udayana Journal of Social Sciences and Humanities (UJoSSH)
I Nyoman Nurcaya
Udayana University
Humanities Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Impulse Buying Behavior on Modern Retail I Nyoman Nurcaya; Ni Made Rastini
Udayana Journal of Social Sciences and Humanities Vol 2 No 2 (2018): UJoSSH, September 2018
Publisher : Research and Community Services Institutes of Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (453.453 KB) | DOI: 10.24843/UJoSSH.2018.v02.i02.p06

Abstract

Retail business has a rapid development, especially in Indonesia. It is indicated by the increasing number of traditional retail business which begins to fix itself into a modern retail business or an independent modern retail business. The increased number of modern retail pushes the competition of the business world to the next level, so it requires retail entrepreneurs to optimize their strategy which known as marketing mix retail. Impulse Buying Behavior as a result of the successful strategic marketing mix retail often wished to happen to indicate the existence of the retail business. Similarly, with the modern retail which exists in Denpasar city, who is trying to develop its marketing mix strategy in the hope of impulse buying behavior. This research has a purpose of explaining the influence of Merchandise, Atmospheric outlet and promotion toward Impulse Buying Behavior with positive emotion variable as an Intervening variable on modern retail in Denpasar city. To reach that purpose, 100 (one hundred) respondents are used which selected by purposive sampling with a questionnaire as the method for data gathering. The data is processed with the SEM PLS analysis tool. The result shows that Merchandise variable, Atmospheric outlet, and promotion has a positive influence significantly on Positive emotion. The same with Merchandise variable, Atmospheric outlet and Promotion, and positive Emotion significantly influence the Impulse buying behavior. Positive Emotion variable significantly partially mediates the influence of Merchandise, Atmospheric outlet, and Promotion about Impulse buying behavior.
The Effect of Information Technology on The Performance of MSMEs During the Covid-19 Pandemic I Nyoman Nurcaya; I Ketut Rahyuda; Gusti Ayu Ketut Giantari; Ni Wayan Ekawati
International Journal of Social Science and Business Vol. 6 No. 2 (2022): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v6i2.44260

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are essential in improving a nation's economy. MSMEs can survive in a declining economic condition and also have the ability to absorb a large number of workers. However, the COVID-19 pandemic has had an impact on the global economy. This study aims to analyze the effect of information technology variables on the performance of MSMEs during the Covid-19 pandemic. This type of research is qualitative with a literature review approach. Several articles relating to information technology and MSME performance were used as references. The results obtained by MSMEs feel the positive impact of the role of information technology during the Covid-19 pandemic. Further research is expected to examine the role of information technology in the MSME sector. For example, SMEs in food, clothing, and others. SMEs must choose technology adaptations from the business activities and adjust to their existing financial capabilities. The government must help create adaptations for MSME actors during the Covid-19 pandemic, such as providing training and adequate technology infrastructure.
Co-Authors I Gusti Ayu Ketut Giantari I Ketut Rahyuda Ni Made Sri Rastini . Ni Wayan Ekawati