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All Journal Udayana Journal of Social Sciences and Humanities (UJoSSH)
Lau Yoseph Anggara Putra Meta
English Department, Faculty of Arts, Udayana University Denpasar, Indonesia
Humanities Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Visual and Verbal Communication in the Music Video Clip Entitled “Millionaires” Lau Yoseph Anggara Putra Meta; Sang Ayu Isnu Maharani; I Made Rajeg
Udayana Journal of Social Sciences and Humanities Vol 5 No 1 (2021): UJoSSH, February 2021
Publisher : Research and Community Services Institutes of Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/UJoSSH.2021.v05.i01.p08

Abstract

This study is aimed at analyzing the elements of visual and verbal communication and the messages of the song lyrics of millionaires. The data of this study collected intensively through watching the music video clip and note-taking. In analyzing the data this study uses the main theory of principle visual communication elements by Dyer (1993), theory of sign by Goodwin (1992), and theory of meaning proposed by Leech (1974). The findings showed that the use of visuals was found 13 elements are appearance, manner, activity, props, and setting, visual or images. As for verbal communication elements, the finding showed 4 meanings representation: conceptual meaning, connotative meaning, affective meaning, and thematic meaning. Furthermore, there is a correlation between visual signs and verbal representation in the video clip as well as the meaning of the song lyrics.
Co-Authors I MADE RAJEG Sang Ayu Isnu Maharani