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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) AKTUAL
Reka Malinda
STIE Trisna Negara, Belitang, OKU Timur, Sumatera Selatan
Economics, Econometrics & Finance Social Sciences Other

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STRATEGI MEMBANGUN BRAND IMAGE PADA PRODUK HANDPHONE OPPO Reka Malinda
Jurnal AKTUAL Vol 16, No 2 (2018): Jurnal AKTUAL
Publisher : STIE Trisna Negara OKU Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (152.562 KB) | DOI: 10.47232/aktual.v16i2.21

Abstract

Brand image merupakan hal yang terpenting dalam keberlangsungan suatu perusahaan, dengan brand image yang kuat maka perusahaan mampu bersaing dalam segala hal baik kualitas maupun kuantitas, baik direntang waktu yang panjang sekalipun.Perusahaan dapat mampu berdiri kokoh meski dikelilingi oleh perusahaan yang baru dan berinovasi lebih dari yang dimiliki oleh perusahaan. Untuk itu membangun brand image adalah cara terbaik untuk menjamin terusnya produksi produk dari suatu perusahaan agar masyarakat tetap mempercayakan dan setia memilih produk  perusahaan tersebut.
ANALYSIS OF ATTRACTION AND PURCHASE INTENTION ON PURCHASE DECISIONS OF TRADISONAL WOVEN PRODUCTS IN EAST OKU REGENCY Reka Malinda; Winda Feriyana; Deviana Susanti
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 4 (2022): IJEBAR, Vol. 6 Issue 4, December 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i4.7316

Abstract

The attractiveness of consumer buying interest is an important thing in marketing, especially in the sale of traditional handicraft products, namely woven mats. The sustainability of production will continue if consumers continue to use these traditional products even in the midst of increasingly sophisticated technological advances that produce modern products. The purpose of the study was to analyze the attractiveness of consumers' buying interest towards the results of traditional handicraft products from woven mats. The method used is purposive sampling technique. Keywords: Buying interest, the production of traditional handicraft woven mats
Co-Authors Deviana Susanti Winda Feriyana