Articles
<![CDATA[Peran Brand Love dalam Memoderasi Pengaruh Brand Satisfaction dan Brand Trust pada WOM ]]>
<![CDATA[Putri Tanti Ayuningsih]]>;
<![CDATA[Rini Kuswati]]>
<![CDATA[ Jurnal Bisnis dan Manajemen (JBM) JBM Vol 19 (2023): Issue 1 ]]>
Publisher : <![CDATA[Faculty of Economics and Business University of Lampung ]]>
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DOI: 10.23960/jbm.v19i1.849
<![CDATA[This study aims to analyze the role of brand love in moderatingeffect of brand satisfaction and brand trust on word of mouth (WOM). This study uses a sample size of 200 respondents who know or have purchased Make Over products. Sampling technique using non-probability sampling by method purposive sampling. Data analysis using SMARTPLS by using the outer model and inner model. The research findings show that brand satisfaction has a significant positive effect on WOM, brand trust has a significant positive effect on WOM. Meanwhile brand love significant positive effect on WOM. The moderation effect test shows that brand love is shown to moderate influence brand satisfaction on WOM. Temporary brand love not shown to moderate influence brand trust on WOM. This finding explains that the higher the love for a brand, the stronger the influence of brand satisfaction on WOM in Indonesian millennial youth.]]>
<![CDATA[PENGARUH GENDER DAN KETERAMPILAN KERJA TERHADAP KINERJA KARYAWAN DENGAN DISIPLIN KERJA SEBAGAI VARIABEL INTERVENING PADA MIE GACOAN SURAKARTA ]]>
<![CDATA[Tubagus Sendy Permana]]>;
<![CDATA[Nur Achmad]]>;
<![CDATA[Rini Kuswati]]>
<![CDATA[ Journal of Social and Economics Research Vol 5 No 2 (2023): JSER, December 2023 ]]>
Publisher : <![CDATA[Ikatan Dosen Menulis ]]>
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DOI: 10.54783/jser.v5i2.267
<![CDATA[Penelitian ini menguraikan dan menganalisis berbagai aspek yang mempengaruhi kinerja karyawan di Mie Gacoan dengan fokus utama pada variabel gender, keterampilan kerja, dan disiplin kerja. Analisis menunjukkan bahwa gender memiliki dampak signifikan terhadap kinerja karyawan, dan perbedaan ini perlu diperhatikan dalam manajemen sumber daya manusia. Keterampilan kerja memberikan kontribusi positif terhadap kinerja karyawan, menekankan pentingnya pengembangan keterampilan melalui pelatihan. Temuan juga mengindikasikan bahwa gender dan keterampilan kerja mempengaruhi tingkat disiplin kerja, sehingga perusahaan disarankan mempertimbangkan strategi yang mengintegrasikan pengembangan keterampilan dengan penguatan budaya disiplin. Disiplin kerja, sebagai mediator, memainkan peran kunci antara variabel-variabel tersebut dan kinerja karyawan. Tingkat disiplin yang tinggi diidentifikasi sebagai faktor kunci dalam mencapai target kinerja perusahaan. Kesimpulan dari penelitian ini menyoroti pentingnya memahami peran gender, keterampilan kerja, dan disiplin kerja dalam membentuk kinerja karyawan. Implementasi saran-saran yang dihasilkan diharapkan dapat meningkatkan kinerja karyawan Mie Gacoan, menciptakan lingkungan kerja yang inklusif, dan memperbaiki efisiensi operasional. Penelitian ini memberikan landasan untuk pemahaman yang lebih baik tentang dinamika tenaga kerja dalam industri kuliner, mengajak untuk menjelajahi strategi-strategi inovatif dalam manajemen sumber daya manusia.]]>
<![CDATA[Pengaruh Sosial Media Pada Niat Pembelian Merek X yang Dimediasi oleh Ekuitas Merek ]]>
<![CDATA[Natasha Dewi Azzarah]]>;
<![CDATA[Rini Kuswati]]>
<![CDATA[ El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 4 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam ]]>
Publisher : <![CDATA[Intitut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/elmal.v6i4.7704
<![CDATA[This study aims to analyze the influence of social media supervision, social media interaction, and social media information sharing on brand purchase intention of The Body Shop, with brand equity as a mediating variable. A quantitative approach was used with primary data collected through surveys distributed to 150 respondents who have purchased and are familiar with The Body Shop products. Data analysis was conducted using the Partial Least Square (PLS) method with the assistance of SmartPLS software. The results showed that social media supervision, social media interaction, and social media information sharing significantly and positively influence brand purchase intention and brand equity. Brand equity was found to mediate the relationship between the three independent variables and brand purchase intention. This study provides insights for companies to leverage social media as an effective marketing tool to enhance purchase intention and brand loyalty.]]>
<![CDATA[PERAN KEPERCAYAAN SEBAGAI PEMEDIASI PENGARUH KEGUNAAN, KEAMANAN, KEMUDAHAN TERHADAP ADOPSI E-WALLET ]]>
<![CDATA[Nabila Zalfa Faridah]]>;
<![CDATA[Rini Kuswati]]>
<![CDATA[ Hirarki : Jurnal Ilmiah Manajemen dan Bisnis Vol. 6 No. 2 (2024): Hirarki : Jurnal Ilmiah Manajemen dan Bisnis ]]>
Publisher : <![CDATA[Program Studi Manajemen | Universitas Pasir Pengaraian ]]>
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DOI: 10.30606/f90p2n87
<![CDATA[Tujuan penelitian ini adalah untuk menganalisis kepercayaan sebagai pemediasi pengaruh kegunaan, keamanan, kemudahan terhadap adopsi E-wallet. Metode Metode penelitian ini ialah kuantitatif. Jenis data yang digunakan dalam penelitian ini adalah data primer. Populasi dalam penelitian ini adalah Konsumen/ Masyarakat umum yang mengadopsi e-wallet. Teknik sampling yang digunakan adalah purposive sampling. Jumlah sampel dalam penelitian ini ada 150 responden. Teknik pengumpulan data dalam penelitian ini menggunakan kuesioner. Teknik analisis data dilakukan dengan bantuan struktural (SEM) dan pengujian hipotesis (PLS), dengan perangkat lunak SmartPLS. Hasil penelitian ini ialah bahwa kegunaan yang Dirasakan tidak berpengaruh signifikan terhadap Adopsi E-wallet. Keamanan, kemudahan penggunaan dan kepercayaan yang dirasakan berpengaruh positif signifikan terhadap Adopsi E-wallet. Kegunaan yang dirasakan tidak berpengaruh signifikan terhadap Kepercayaan. Keamanan dan kemudahan yang dirasakan berpengaruh positif signifikan terhadap Kepercayaan. Kegunaan yang dirasakan tidak berpengaruh signifikan terhadap Adopsi E-wallet yang dimediasi oleh Kepercayaan. Keamanan yang Dirasakan berpengaruh signifikan terhadap Adopsi E-wallet yang dimediasi oleh Kepercayaan. Kemudahan Penggunaan berpengaruh signifikan terhadao Adopsi E-wallet yang dimediasi oleh Kepercayaan.]]>
<![CDATA[Uji Validasi Instrumen Penelitian Model Intention Follow Green Account ]]>
<![CDATA[Adinda Mutiara Putri Sakhina]]>;
<![CDATA[Rini Kuswati]]>
<![CDATA[ El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam ]]>
Publisher : <![CDATA[Intitut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/elmal.v5i4.1802
<![CDATA[The purpose of this study is to test the construct measurement instruments used in the green account intent research model to ensure that the instruments used in this study are valid and have the ability to accurately measure the various variables included in the model tested by the researcher. Two tests were used to evaluate the instrument: validity test and reliability test. The reliability test uses the composite reliability value and Cronbach alpha, while the validity test is conducted with discriminant and convergent validity tests. This study used 100 respondents as the sample. Non-probability purposive sampling method was used. The SmartPls application was used to conduct data analysis. The result of this study is the obtained measurement accuracy of the instrument in the research model of intention to follow green accounts.]]>
<![CDATA[PENGARUH GENDER DAN KETERAMPILAN KERJA TERHADAP KINERJA KARYAWAN DENGAN DISIPLIN KERJA SEBAGAI VARIABEL INTERVENING PADA MIE GACOAN SURAKARTA ]]>
<![CDATA[Tubagus Sendy Permana]]>;
<![CDATA[Nur Achmad]]>;
<![CDATA[Rini Kuswati]]>
<![CDATA[ Journal of Social and Economics Research Vol 5 No 2 (2023): JSER, December 2023 ]]>
Publisher : <![CDATA[Ikatan Dosen Menulis ]]>
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DOI: 10.54783/jser.v5i2.267
<![CDATA[Penelitian ini menguraikan dan menganalisis berbagai aspek yang mempengaruhi kinerja karyawan di Mie Gacoan dengan fokus utama pada variabel gender, keterampilan kerja, dan disiplin kerja. Analisis menunjukkan bahwa gender memiliki dampak signifikan terhadap kinerja karyawan, dan perbedaan ini perlu diperhatikan dalam manajemen sumber daya manusia. Keterampilan kerja memberikan kontribusi positif terhadap kinerja karyawan, menekankan pentingnya pengembangan keterampilan melalui pelatihan. Temuan juga mengindikasikan bahwa gender dan keterampilan kerja mempengaruhi tingkat disiplin kerja, sehingga perusahaan disarankan mempertimbangkan strategi yang mengintegrasikan pengembangan keterampilan dengan penguatan budaya disiplin. Disiplin kerja, sebagai mediator, memainkan peran kunci antara variabel-variabel tersebut dan kinerja karyawan. Tingkat disiplin yang tinggi diidentifikasi sebagai faktor kunci dalam mencapai target kinerja perusahaan. Kesimpulan dari penelitian ini menyoroti pentingnya memahami peran gender, keterampilan kerja, dan disiplin kerja dalam membentuk kinerja karyawan. Implementasi saran-saran yang dihasilkan diharapkan dapat meningkatkan kinerja karyawan Mie Gacoan, menciptakan lingkungan kerja yang inklusif, dan memperbaiki efisiensi operasional. Penelitian ini memberikan landasan untuk pemahaman yang lebih baik tentang dinamika tenaga kerja dalam industri kuliner, mengajak untuk menjelajahi strategi-strategi inovatif dalam manajemen sumber daya manusia.]]>
<![CDATA[Pengaruh Nilai Altruistik, Nilai Hedonis dan Efikasi Diri Terharap Perilaku Pembelian Hijau yang Dimediasi oleh Keyakinan Pro Lingkungan ]]>
<![CDATA[Elsa Hendriana Putri]]>;
<![CDATA[Rini Kuswati]]>
<![CDATA[ Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 4 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah ]]>
Publisher : <![CDATA[Intitut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/alkharaj.v7i4.7784
<![CDATA[This study aims to analyze the influence of altruistic values, hedonic values, and self-efficacy on green purchasing behavior mediated by pro-environmental beliefs on cosmetic consumers in Indonesia. The research sample consisted of 200 respondents who use environmentally friendly cosmetic products and have knowledge related to the products. Using a quantitative method with a systematic approach, data were collected through a closed questionnaire with a Likert scale and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results showed that altruistic values and self-efficacy had a significant effect on green purchasing behavior, while hedonic values had no effect. Pro-environmental beliefs were shown to have a significant positive effect on green purchasing behavior and mediated the relationship between altruistic values and self-efficacy on the behavior, but did not mediate the relationship between hedonic values and green purchasing behavior. Overall, the findings of this study emphasize the importance of altruistic values and self-efficacy in driving green purchasing behavior through pro-environmental beliefs, while hedonic values did not have a significant effect. This study provides an important contribution to the understanding of the factors that influence consumer decisions in purchasing environmentally friendly products, especially in the context of cosmetics in Indonesia.]]>
<![CDATA[Uji Validasi Instrumen Penelitian Model Intention Follow Green Account ]]>
<![CDATA[Adinda Mutiara Putri Sakhina]]>;
<![CDATA[Rini Kuswati]]>
<![CDATA[ El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam ]]>
Publisher : <![CDATA[Intitut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/elmal.v5i4.1802
<![CDATA[The purpose of this study is to test the construct measurement instruments used in the green account intent research model to ensure that the instruments used in this study are valid and have the ability to accurately measure the various variables included in the model tested by the researcher. Two tests were used to evaluate the instrument: validity test and reliability test. The reliability test uses the composite reliability value and Cronbach alpha, while the validity test is conducted with discriminant and convergent validity tests. This study used 100 respondents as the sample. Non-probability purposive sampling method was used. The SmartPls application was used to conduct data analysis. The result of this study is the obtained measurement accuracy of the instrument in the research model of intention to follow green accounts.]]>
<![CDATA[Pengaruh Sosial Media Pada Niat Pembelian Merek X yang Dimediasi oleh Ekuitas Merek ]]>
<![CDATA[Natasha Dewi Azzarah]]>;
<![CDATA[Rini Kuswati]]>
<![CDATA[ El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 4 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam ]]>
Publisher : <![CDATA[Intitut Agama Islam Nasional Laa Roiba Bogor ]]>
Show Abstract
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DOI: 10.47467/elmal.v6i4.7704
<![CDATA[This study aims to analyze the influence of social media supervision, social media interaction, and social media information sharing on brand purchase intention of The Body Shop, with brand equity as a mediating variable. A quantitative approach was used with primary data collected through surveys distributed to 150 respondents who have purchased and are familiar with The Body Shop products. Data analysis was conducted using the Partial Least Square (PLS) method with the assistance of SmartPLS software. The results showed that social media supervision, social media interaction, and social media information sharing significantly and positively influence brand purchase intention and brand equity. Brand equity was found to mediate the relationship between the three independent variables and brand purchase intention. This study provides insights for companies to leverage social media as an effective marketing tool to enhance purchase intention and brand loyalty.]]>
<![CDATA[The Influence of Ewom on Mindful Consumption Behavior Mediated by Attitude, Religiosity, and Mindfulness ]]>
<![CDATA[Bunga Agustina Perdani]]>;
<![CDATA[Rini Kuswati]]>;
<![CDATA[Moechammad Nasir]]>
<![CDATA[ Amkop Management Accounting Review (AMAR) Vol. 5 No. 2 (2025): July - December ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Amkop Makassar ]]>
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DOI: 10.37531/amar.v5i2.2799
<![CDATA[The purpose of this study is to analyze the influence of Ewom on mindful consumption behavior mediated by Attitude, Religiosity, and Mindfulness. This research employs an explanatory quantitative approach. The population in this study consists of consumers who actively use digital media to search for information about products and receive information from electronic word of mouth (eWOM), particularly those with experience purchasing thrift products. The data in this study are primary. The sampling technique employed in this study is a non-probability sampling approach based on purposive sampling. Data analysis techniques utilize PLS-SEM Software, specifically SMARTPLS. PLS-SEM analysis consists of two parts: the outer model and the inner model. The outer model analysis includes validity testing, reliability testing, and multicollinearity testing. The inner model analysis includes model Goodness testing and hypothesis testing. The results of this study indicate that EWOM has a positive and significant influence on Mindful Consumption Behavior. EWOM has a positive and considerable impact on Attitude. EWOM has a positive and significant effect on Religiosity. EWOM has a positive and substantial influence on Mindfulness. Attitude has no considerable effect on Mindful Consumption Behavior. Religiosity has a positive and significant impact on Mindful Consumption Behavior. Mindfulness has a positive and significant effect on Mindful Consumption Behavior. Attitude does not mediate the relationship between EWOM and Mindful Consumption Behavior. Religiosity mediates the impact of EWOM on Mindful Consumption Behavior. Mindfulness mediates the relationship between EWOM and Mindful Consumption Behavior.]]>
