Articles
<![CDATA[Peran Brand Love dalam Memoderasi Pengaruh Brand Satisfaction dan Brand Trust pada WOM ]]>
<![CDATA[Putri Tanti Ayuningsih]]>;
<![CDATA[Rini Kuswati]]>
<![CDATA[ Jurnal Bisnis dan Manajemen (JBM) JBM Vol 19 (2023): Issue 1 ]]>
Publisher : <![CDATA[Faculty of Economics and Business University of Lampung ]]>
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DOI: 10.23960/jbm.v19i1.849
<![CDATA[This study aims to analyze the role of brand love in moderatingeffect of brand satisfaction and brand trust on word of mouth (WOM). This study uses a sample size of 200 respondents who know or have purchased Make Over products. Sampling technique using non-probability sampling by method purposive sampling. Data analysis using SMARTPLS by using the outer model and inner model. The research findings show that brand satisfaction has a significant positive effect on WOM, brand trust has a significant positive effect on WOM. Meanwhile brand love significant positive effect on WOM. The moderation effect test shows that brand love is shown to moderate influence brand satisfaction on WOM. Temporary brand love not shown to moderate influence brand trust on WOM. This finding explains that the higher the love for a brand, the stronger the influence of brand satisfaction on WOM in Indonesian millennial youth.]]>
<![CDATA[PENGARUH GENDER DAN KETERAMPILAN KERJA TERHADAP KINERJA KARYAWAN DENGAN DISIPLIN KERJA SEBAGAI VARIABEL INTERVENING PADA MIE GACOAN SURAKARTA ]]>
<![CDATA[Tubagus Sendy Permana]]>;
<![CDATA[Nur Achmad]]>;
<![CDATA[Rini Kuswati]]>
<![CDATA[ Journal of Social and Economics Research Vol 5 No 2 (2023): JSER, December 2023 ]]>
Publisher : <![CDATA[Ikatan Dosen Menulis ]]>
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DOI: 10.54783/jser.v5i2.267
<![CDATA[Penelitian ini menguraikan dan menganalisis berbagai aspek yang mempengaruhi kinerja karyawan di Mie Gacoan dengan fokus utama pada variabel gender, keterampilan kerja, dan disiplin kerja. Analisis menunjukkan bahwa gender memiliki dampak signifikan terhadap kinerja karyawan, dan perbedaan ini perlu diperhatikan dalam manajemen sumber daya manusia. Keterampilan kerja memberikan kontribusi positif terhadap kinerja karyawan, menekankan pentingnya pengembangan keterampilan melalui pelatihan. Temuan juga mengindikasikan bahwa gender dan keterampilan kerja mempengaruhi tingkat disiplin kerja, sehingga perusahaan disarankan mempertimbangkan strategi yang mengintegrasikan pengembangan keterampilan dengan penguatan budaya disiplin. Disiplin kerja, sebagai mediator, memainkan peran kunci antara variabel-variabel tersebut dan kinerja karyawan. Tingkat disiplin yang tinggi diidentifikasi sebagai faktor kunci dalam mencapai target kinerja perusahaan. Kesimpulan dari penelitian ini menyoroti pentingnya memahami peran gender, keterampilan kerja, dan disiplin kerja dalam membentuk kinerja karyawan. Implementasi saran-saran yang dihasilkan diharapkan dapat meningkatkan kinerja karyawan Mie Gacoan, menciptakan lingkungan kerja yang inklusif, dan memperbaiki efisiensi operasional. Penelitian ini memberikan landasan untuk pemahaman yang lebih baik tentang dinamika tenaga kerja dalam industri kuliner, mengajak untuk menjelajahi strategi-strategi inovatif dalam manajemen sumber daya manusia.]]>
<![CDATA[PERAN KEPERCAYAAN SEBAGAI PEMEDIASI PENGARUH KEGUNAAN, KEAMANAN, KEMUDAHAN TERHADAP ADOPSI E-WALLET ]]>
<![CDATA[Nabila Zalfa Faridah]]>;
<![CDATA[Rini Kuswati]]>
<![CDATA[ Hirarki : Jurnal Ilmiah Manajemen dan Bisnis Vol. 6 No. 2 (2024): Hirarki : Jurnal Ilmiah Manajemen dan Bisnis ]]>
Publisher : <![CDATA[Program Studi Manajemen | Universitas Pasir Pengaraian ]]>
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DOI: 10.30606/f90p2n87
<![CDATA[Tujuan penelitian ini adalah untuk menganalisis kepercayaan sebagai pemediasi pengaruh kegunaan, keamanan, kemudahan terhadap adopsi E-wallet. Metode Metode penelitian ini ialah kuantitatif. Jenis data yang digunakan dalam penelitian ini adalah data primer. Populasi dalam penelitian ini adalah Konsumen/ Masyarakat umum yang mengadopsi e-wallet. Teknik sampling yang digunakan adalah purposive sampling. Jumlah sampel dalam penelitian ini ada 150 responden. Teknik pengumpulan data dalam penelitian ini menggunakan kuesioner. Teknik analisis data dilakukan dengan bantuan struktural (SEM) dan pengujian hipotesis (PLS), dengan perangkat lunak SmartPLS. Hasil penelitian ini ialah bahwa kegunaan yang Dirasakan tidak berpengaruh signifikan terhadap Adopsi E-wallet. Keamanan, kemudahan penggunaan dan kepercayaan yang dirasakan berpengaruh positif signifikan terhadap Adopsi E-wallet. Kegunaan yang dirasakan tidak berpengaruh signifikan terhadap Kepercayaan. Keamanan dan kemudahan yang dirasakan berpengaruh positif signifikan terhadap Kepercayaan. Kegunaan yang dirasakan tidak berpengaruh signifikan terhadap Adopsi E-wallet yang dimediasi oleh Kepercayaan. Keamanan yang Dirasakan berpengaruh signifikan terhadap Adopsi E-wallet yang dimediasi oleh Kepercayaan. Kemudahan Penggunaan berpengaruh signifikan terhadao Adopsi E-wallet yang dimediasi oleh Kepercayaan.]]>
<![CDATA[Uji Validasi Instrumen Penelitian Model Intention Follow Green Account ]]>
<![CDATA[Adinda Mutiara Putri Sakhina]]>;
<![CDATA[Rini Kuswati]]>
<![CDATA[ El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam ]]>
Publisher : <![CDATA[Intitut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/elmal.v5i4.1802
<![CDATA[The purpose of this study is to test the construct measurement instruments used in the green account intent research model to ensure that the instruments used in this study are valid and have the ability to accurately measure the various variables included in the model tested by the researcher. Two tests were used to evaluate the instrument: validity test and reliability test. The reliability test uses the composite reliability value and Cronbach alpha, while the validity test is conducted with discriminant and convergent validity tests. This study used 100 respondents as the sample. Non-probability purposive sampling method was used. The SmartPls application was used to conduct data analysis. The result of this study is the obtained measurement accuracy of the instrument in the research model of intention to follow green accounts.]]>
<![CDATA[PENGARUH GENDER DAN KETERAMPILAN KERJA TERHADAP KINERJA KARYAWAN DENGAN DISIPLIN KERJA SEBAGAI VARIABEL INTERVENING PADA MIE GACOAN SURAKARTA ]]>
<![CDATA[Tubagus Sendy Permana]]>;
<![CDATA[Nur Achmad]]>;
<![CDATA[Rini Kuswati]]>
<![CDATA[ Journal of Social and Economics Research Vol 5 No 2 (2023): JSER, December 2023 ]]>
Publisher : <![CDATA[Ikatan Dosen Menulis ]]>
Show Abstract
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DOI: 10.54783/jser.v5i2.267
<![CDATA[Penelitian ini menguraikan dan menganalisis berbagai aspek yang mempengaruhi kinerja karyawan di Mie Gacoan dengan fokus utama pada variabel gender, keterampilan kerja, dan disiplin kerja. Analisis menunjukkan bahwa gender memiliki dampak signifikan terhadap kinerja karyawan, dan perbedaan ini perlu diperhatikan dalam manajemen sumber daya manusia. Keterampilan kerja memberikan kontribusi positif terhadap kinerja karyawan, menekankan pentingnya pengembangan keterampilan melalui pelatihan. Temuan juga mengindikasikan bahwa gender dan keterampilan kerja mempengaruhi tingkat disiplin kerja, sehingga perusahaan disarankan mempertimbangkan strategi yang mengintegrasikan pengembangan keterampilan dengan penguatan budaya disiplin. Disiplin kerja, sebagai mediator, memainkan peran kunci antara variabel-variabel tersebut dan kinerja karyawan. Tingkat disiplin yang tinggi diidentifikasi sebagai faktor kunci dalam mencapai target kinerja perusahaan. Kesimpulan dari penelitian ini menyoroti pentingnya memahami peran gender, keterampilan kerja, dan disiplin kerja dalam membentuk kinerja karyawan. Implementasi saran-saran yang dihasilkan diharapkan dapat meningkatkan kinerja karyawan Mie Gacoan, menciptakan lingkungan kerja yang inklusif, dan memperbaiki efisiensi operasional. Penelitian ini memberikan landasan untuk pemahaman yang lebih baik tentang dinamika tenaga kerja dalam industri kuliner, mengajak untuk menjelajahi strategi-strategi inovatif dalam manajemen sumber daya manusia.]]>
<![CDATA[Uji Validasi Instrumen Penelitian Model Intention Follow Green Account ]]>
<![CDATA[Adinda Mutiara Putri Sakhina]]>;
<![CDATA[Rini Kuswati]]>
<![CDATA[ El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam ]]>
Publisher : <![CDATA[Intitut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/elmal.v5i4.1802
<![CDATA[The purpose of this study is to test the construct measurement instruments used in the green account intent research model to ensure that the instruments used in this study are valid and have the ability to accurately measure the various variables included in the model tested by the researcher. Two tests were used to evaluate the instrument: validity test and reliability test. The reliability test uses the composite reliability value and Cronbach alpha, while the validity test is conducted with discriminant and convergent validity tests. This study used 100 respondents as the sample. Non-probability purposive sampling method was used. The SmartPls application was used to conduct data analysis. The result of this study is the obtained measurement accuracy of the instrument in the research model of intention to follow green accounts.]]>
<![CDATA[Pengaruh Sosial Media Pada Niat Pembelian Merek X yang Dimediasi oleh Ekuitas Merek ]]>
<![CDATA[Natasha Dewi Azzarah]]>;
<![CDATA[Rini Kuswati]]>
<![CDATA[ El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 4 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam ]]>
Publisher : <![CDATA[Intitut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/elmal.v6i4.7704
<![CDATA[This study aims to analyze the influence of social media supervision, social media interaction, and social media information sharing on brand purchase intention of The Body Shop, with brand equity as a mediating variable. A quantitative approach was used with primary data collected through surveys distributed to 150 respondents who have purchased and are familiar with The Body Shop products. Data analysis was conducted using the Partial Least Square (PLS) method with the assistance of SmartPLS software. The results showed that social media supervision, social media interaction, and social media information sharing significantly and positively influence brand purchase intention and brand equity. Brand equity was found to mediate the relationship between the three independent variables and brand purchase intention. This study provides insights for companies to leverage social media as an effective marketing tool to enhance purchase intention and brand loyalty.]]>
<![CDATA[The Influence of Ewom on Mindful Consumption Behavior Mediated by Attitude, Religiosity, and Mindfulness ]]>
<![CDATA[Bunga Agustina Perdani]]>;
<![CDATA[Rini Kuswati]]>;
<![CDATA[Moechammad Nasir]]>
<![CDATA[ Amkop Management Accounting Review (AMAR) Vol. 5 No. 2 (2025): July - December ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Amkop Makassar ]]>
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DOI: 10.37531/amar.v5i2.2799
<![CDATA[The purpose of this study is to analyze the influence of Ewom on mindful consumption behavior mediated by Attitude, Religiosity, and Mindfulness. This research employs an explanatory quantitative approach. The population in this study consists of consumers who actively use digital media to search for information about products and receive information from electronic word of mouth (eWOM), particularly those with experience purchasing thrift products. The data in this study are primary. The sampling technique employed in this study is a non-probability sampling approach based on purposive sampling. Data analysis techniques utilize PLS-SEM Software, specifically SMARTPLS. PLS-SEM analysis consists of two parts: the outer model and the inner model. The outer model analysis includes validity testing, reliability testing, and multicollinearity testing. The inner model analysis includes model Goodness testing and hypothesis testing. The results of this study indicate that EWOM has a positive and significant influence on Mindful Consumption Behavior. EWOM has a positive and considerable impact on Attitude. EWOM has a positive and significant effect on Religiosity. EWOM has a positive and substantial influence on Mindfulness. Attitude has no considerable effect on Mindful Consumption Behavior. Religiosity has a positive and significant impact on Mindful Consumption Behavior. Mindfulness has a positive and significant effect on Mindful Consumption Behavior. Attitude does not mediate the relationship between EWOM and Mindful Consumption Behavior. Religiosity mediates the impact of EWOM on Mindful Consumption Behavior. Mindfulness mediates the relationship between EWOM and Mindful Consumption Behavior.]]>
<![CDATA[The Influence of Information Quality and Website Quality on Repurchase Intention with Website-Based Customer Satisfaction as a Mediating Variable in Shopee and Tokopedia Applications ]]>
<![CDATA[Nanda Meisya Putri]]>;
<![CDATA[Moechammad Nasir]]>;
<![CDATA[Rini Kuswati]]>
<![CDATA[ Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi ]]>
Publisher : <![CDATA[LP2M IAIN Palopo ]]>
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DOI: 10.24256/kharaj.v7i4.8208
<![CDATA[The purpose of this study is to analyze the effect of Information Quality and Website Quality on Repurchase Intention with Customer Satisfaction as a mediating variable on the Shopee and Tokopedia applications. This research is an explanatory study with a quantitative approach. The population of this study is the community in the Madiun region (Madiun, Magetan, and Ponorogo regencies) who use the Shopee and Tokopedia applications. The sampling technique in this study uses a non-probability sampling method based on a purposive sampling approach. The number of samples used in this study was 300 respondents. The data used in this study was primary data. The data analysis technique in this study used Partial Least Square (PLS) with the help of SMARTPLS software. The results showed that customer satisfaction had a positive and significant effect on repurchase intention among Shopee and Tokopedia users. Information Quality and Website Quality also have a positive and significant effect on Customer Satisfaction on both platforms. In addition, Information Quality has a positive and significant effect on Repurchase Intention, while Website Quality is only significant on Tokopedia and not significant on Shopee. Customer Satisfaction is proven to mediate the effect of Information Quality and Website Quality on Repurchase Intention on both platforms.]]>
<![CDATA[Rethinking Trust: The Role Of Social Support, Presence, And Content Quality In Shaping Social Commerce Intentions ]]>
<![CDATA[Sofa Fikri Haikal Haikal]]>;
<![CDATA[Rini Kuswati]]>
<![CDATA[ Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 17 No. 3 (2025): Special Issue ]]>
Publisher : <![CDATA[Faculty of Economics and Business, University of Pancasakti Tegal ]]>
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DOI: 10.24905/permana.v17i3.1080
<![CDATA[This study aims to examine the impact of social support, social presence, and quality of the information regarding the plan to use social commerce, with trust serving as a variable of mediation. The study adopts a quantitative approach involving 151 respondents residing in Surakarta who have experience purchasing via social commerce platforms. Data were collected through structured questionnaires and analyzed using Structural Equation using the Partial Least Squares (PLS) approach for modeling (SEM). The results show that social support significantly affects both trust and intention to use social commerce. Social presence and content quality significantly influence want to engage in social trade, but not trust. Furthermore, trust itself does not significantly influence people's intentions to utilize social commerce and does not mediate the influence of the independent variables. These results highlight that while interactional and content-based factors directly influence user behavior, trust may not always serve as a central psychological mechanism in digital purchasing decisions.]]>
