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Riris Loisa
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Humanities Economics, Econometrics & Finance Social Sciences

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Journal : Jurnal Manajemen Bisnis dan Kewirausahaan

 1 
Pengaruh Strategi Pembelian Terhadap Performa Perusahaan di Jabodetabek Dengan Integrasi Pembelian Sebagai Variabel Moderasi Evelyn Nathalia; Riris Loisa
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 4, No 3 (2020): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v4i3.7910

Abstract

This study was conducted to analyze the effect of purchasing strategies, namely negotiations, relationships with suppliers, cost management, and supply management on company performance in Jabodetabek which is moderated by purchasing integration. This research was obtained from primary data in the form of questionnaire results that were distributed for five months (February 2019-June 2019). This questionnaire was filled in by respondents who worked as procurement in a company located in Greater Jakarta. Respondents will fill out a questionnaire using a Likert scale with a scale of 1-6, namely "Strongly Disagree" and 6 is "Strongly Agree".The conclusion of this research is negotiation, supplier relations, cost management, and supply management have a significant effect on company performance in Jabodetabek. Purchasing integration moderates the effect of supplier relationships on company performance in Jabodetabek. However, the integration of purchasing does not moderate the effects of negotiation, cost management and supply management on the company's performance in Jabodetabek.
Pengaruh Celebrity Endorser, Shopping Orientation, Online Trust, dan Prior Online Purchase Experience Terhadap Minat Beli Konsumen Toko Online Elevenia di DKI Jakarta Deasi Arindani; Riris Loisa
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 3, No 5 (2019): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (207.727 KB) | DOI: 10.24912/jmbk.v3i5.6072

Abstract

Currently based on data from APJII the number of internet users in Indonesia reaches 143.26 million or around 54.68% and the number of e-commerce transactions reaches Rp 85 trillion in 2017, so this is a potential development of e-commerce in Indonesia. But according to data from Google Temasek research, one of the e-commerce Elevenia has been downgraded from I-4 quarter in 2017. PT XL Axiata sold Elevenia’s shares and was bought by Salim Group, then their made a new strategy to increase the number of purchases. In this research, there are 4 variables that can influence buying intention : Celebrity Endorser, Shopping Orientation, Online Trust, and Prior Online Purchase Experience. This research aims to determine the effect of these four variables on Buying Intention. The method used is a quantitative method with the type of research is descriptive. Sampling method used is purposive non-probability sampling with 105 respondents. The analysis technique used is multiple linear regression analysis. This research found that celebrity endorsers, shopping orientations, online trusts, and prior online purchase experience have positive and significant influence simultaneously towards buying intention by 59%, and the rest 41% is influenced by other variables not examined in this research.
Analisis Strategi Manajemen PT Hanjaya Mandala Sampoerna Tbk. Untuk Menjadi Market Leader dalam Industri Rokok Sri Septia; Riris Loisa
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 4, No 3 (2020): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v4i3.7917

Abstract

The purpose of research at PT HM Sampoerna, Tbk is to assess the company's business in the period 2013-2017. The results of the business assessment of each company can be information for investors and creditors to make a decision whether it is good for them to rotate the assets they have in the company. Business performance assessment conducted by the author at PT HM Sampoerna, Tbk is analyzing the SWOT, PORTER, PEST (Political, Economic, Social, and Technology) strategies, analyzing financial statements, and analyzing bankruptcy. The author uses a mixture of qualitative and quantitative methods in the research approach by using the income statement and balance sheet obtained from secondary data where all data is publicly available and can be accessed by anyone. Data analysis uses library research and analysis procedures. The results showed the level of leverage ratios and the level of liquidity ratios at PT HM Sampoerna, Tbk experienced fluctuations in each year but remained above the average industry company. While the level of profitability ratios has increased and is also well above the average industry company. The results of the analysis of the z score of PT HM Sampoerna, Tbk are far from the level of bankruptcy. Researchers can give advice to PT HM Sampoerna, Tbk to improve their income by changing credit sales to cash sales and also by looking at the strengths, weaknesses, opportunities and obstacles owned by PT HM Sampoerna, Tbk.
Co-Authors Deasi Arindani Evelyn Nathalia Julina Harefa Sri Septia Yohanes William