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All Journal Agrokompleks Botani: Publikasi Ilmu Tanaman dan Agribisnis
Rahmayati Rahmayati
Politeknik Pertanian Negeri Pangkajene Kepulauan
Agriculture, Biological Sciences & Forestry

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Penerapan fungsi manajemen perencanaan pembenihan ikan mas (Cyprinus carpio l) di Instalasi Pengembangan Ikan Air Tawar (IPIAT) Lajoa Kabupaten Soppeng Lukman Lukman; Yuliana Yuliana; Rahmayati Rahmayati
Agrokompleks Vol 21 No 2 (2021): Agrokompleks Edisi Juli
Publisher : Politeknik Pertanian Negeri Pangkajene Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51978/japp.v21i2.336

Abstract

Manajemen pembenihan merupakan suatu proses atau prosedur untuk menghasilkan benih ikan secara maksimal dengan cara efektif dan efisien. Dalam manajemen terdapat beberapa kegiatan yang meliputi perencanaan, pengorganisasian, pelaksanaan dan pengawasan. Perencanaan pembenihan ikan mas merupakan suatu kegiatan dalam mempersiapkan segala sesuatu yang akan dilaksanakan untuk mencapai tujuan yang ingin dicapai. Adapun kegiatan perencanaan pembenihan ikan mas meliputi berbagai kegiatan diantaranya pengadaan induk, pemeliharaan induk, seleksi induk, pemijahan, penetasan telur dan penebaran larva/pendederan. Penelitian ini bertujuan untuk mengetahui manajemen perencanaan pembenihan ikan mas di Instalasi Pengembangan Ikan Air Tawar (IPIAT) Lajoa Kabupaten Soppeng. Metode pengambilan data dilakukan dengan cara metode observasi/pengamatan langsung, wawancara, partisipasi aktif di lapangan, dan studi pustaka. Sumber data yang digunakan yaitu data primer dan data sekunder. Analisis dilakukan secara kualitatif dengan mendeskripsikan hasil penelitian. Hasil penelitian menunjukkan perencanaan pembenihan ikan mas yaitu persiapan/pengadaan induk, pemeliharaan induk, seleksi induk, pemijahan, penetasan telur, penebaran larva dan pendederan.
Penerapan Digital Marketing pada Penjualan Karang Hias (Ornamental Coral): Studi Kasus pada CV. Rezky Bahari Makassar Burhan Burhan; Sumarni Sumarni; Rahmayati Rahmayati
Botani : Publikasi Ilmu Tanaman dan Agribisnis Vol. 2 No. 2 (2025): Mei : Botani : Publikasi Ilmu Tanaman dan Agribisnis
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/botani.v2i2.331

Abstract

In today's digital era, the application of digital marketing is the main key in increasing the sales volume of various products, including ornamental corals. This research aims to find out how CV Rezky Bahari Makassar applies digital marketing to increase sales of ornamental corals. Through a qualitative approach of exploratory case study type, data collection through interviews, observation, and documentation. data analysis methods using descriptive qualitative. The results showed that CV. Rezky Bahari Makassar has implemented various digital marketing strategies, including social media marketing, such as WhatsApp, Facebook, Instagram, Website and Email Marketing, Integrated digital marketing strategies focus on attractive visual content, technological innovations such as 360-degree videos and direct interaction with customers to increase the visibility and accessibility of its products to consumers. The implementation of this strategy resulted in a significant increase in sales of ornamental corals. Despite facing challenges such as a decline in revenue due to the Covid-19 pandemic in 2020, the company managed to return to a positive growth path through digital marketing strategies, with sales revenue reaching its highest peak in 2023. This research provides insights into effective digital marketing practices in the ornamental coral industry and suggests that the integration of various digital channels can result in increased sales.
Co-Authors Burhan Burhan Lukman Lukman Sumarni Sumarni Yuliana Yuliana