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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Elistia Elistia
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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FAKTOR KEBERHASILAN WIRAUSAHA DESA PADA PRODUK KEARIFAN LOKAL Elistia Elistia; Lia Amalia; Rojuaniah Rojuaniah
Eqien - Jurnal Ekonomi dan Bisnis Vol 9 No 2 (2022): EQIEN - JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (703.918 KB) | DOI: 10.34308/eqien.v9i2.349

Abstract

Entrepreneurial success in Small and Medium Industries on local wisdom products is an important asset owned by a region. Sambas songket weaving is a product of local wisdom in West Kalimantan Province since the 16th century. This study aims to analyze the business success factors of the Sambas songket weaving entrepreneurs, totalling 30 respondents in Sumber Harapan Village, Sambas Regency. This research approach is an associative quantitative method with data processing by using hypothesis testing through the Structural Equation Model – Partial Least Square (SEM-PLS). The results of the research hypothesis test show that Social Capital (SC) and Innovation Capability (IC) have a positive and significant effect on Business Performance (BP), while Entrepreneurial Orientation (EO) has no positive and significant effect. The average value of respondents' answers sequentially is that the SC is the first, the second is BP, the third is IC, while the last is EO. So, it can be concluded that SC is the strength of sambas songket weaving entrepreneurs, IC is good enough to encourage business capacity, but EO must be a concern that must be increased in efforts to sustain entrepreneurship in local wisdom products.
Pengaruh Pengalaman Konsumen dan Reputasi Perusahaan Terhadap Kepuasan Konsumen dan Loyalitas Konsumen Sholekhatun Nisa; Lia Amalia; Nina Nurhasanah; Elistia Elistia
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 4 No. 3 (2024): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v4i3.3102

Abstract

The high growth of the cosmetics industry also creates problems in the form of business competition between companies and marketers operating in the cosmetics industry. This creates opportunities for the Indonesian cosmetics industry, with many new products entering the market, resulting in very tight competition. This provides opportunities for the cosmetics industry in Indonesia, so that many new products appear on the market which creates quite tight competition. This research aims to determine the influence of consumer experience and company reputation on consumer satisfaction and consumer loyalty. The research method uses descriptive causality in this study the population studied is those who have used Maybelline at least 2 times in the Kebon jeruk area. The sample in this study amounted to 180 respondents using the structural equation model (SEM) method. Based on the test results, it is known that consumer experience has a positive effect on consumer loyalty and consumer satisfaction has a positive effect on consumer loyalty. Consumer experience and company reputation have no effect on consumer satisfaction. Company reputation has no influence on consumer loyalty.
Determinants of Purchase Intention of Skincare Products, Brand Image as Moderation On The Tiktok Platform Nadia Agustini; Elistia Elistia
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 3 (2024): JUNI : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i3.891

Abstract

With the rapid development of Internet technology, many companies are now using the Internet as a major platform in their marketing strategy of skincare products, mainly through social media. The research aims to explore the factors that influence the intention of buying skincare products on the TikTok platform by considering the role of brand image as a moderation variable. The research method uses descriptive causality with a quantitative approach, and uses purposive sampling techniques. Primary data obtained from 267 respondents active TikTok users who were interested in skincare products and collected through online questionnaires. Data analysis is done using Structural Equation Modelling-Partial Least Square (SEM-PLS). Research findings show that social media marketing activities, online customer reviews, influencer endorsement, brand image can improve purchase intention, while price consciousness does not affect the purchase intent of skincare products on Tiktok platform. Implications, skincare manufacturers and marketers should pay attention to branding strategies on TikTok's platform to boost purchasing intentions. Further research is suggested to explore other factors that can influence the intention of buying skincare products in the digital age.
Co-Authors Amalia, Lia Hery Widijanto Lia Amalia Nadia Agustini Rojuaniah Rojuaniah Sholekhatun Nisa