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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Penelitian Ilmu Pariwisata
Mutiara Ulpa
Unknown Affiliation
Decision Sciences, Operations Research & Management Environmental Science

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STRATEGI BISNIS ONLINE SALAD BUAH DL DI MAJENE MELALUI VALUE CO-CREATION PADA MASA PANDEMI COVID-19 Mutiara Ulpa
Eqien - Jurnal Ekonomi dan Bisnis Vol 9 No 2 (2022): EQIEN - JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (282.376 KB) | DOI: 10.34308/eqien.v9i2.362

Abstract

Regulations set by the government due to the transmission of Covid-19 have a major impact on entrepreneurial activities, especially for small business actors. Innovation and creativity in product marketing to create shared value with consumers is a solution in adaptation during the Covid-19 pandemic and as a strategy to stabilize the economy. The purpose of this study was to describe the condition of the food business during the pandemic in Majene City, to describe the problems experienced by the DL Fruit Salad food business, especially during the covid-19 pandemic, to describe the value co-creation that emerged in the DL Fruit Salad food business and to create a model. problem solving against obstacles from the DL Fruit Salad food business. This research method uses a qualitative approach with purposive sampling in sample selection. Keywords: Strategy,Business,Online, Value Co Creation
Analisis Potensi Wisata Pabrik Sagu Dalam Pengembangan Wisata Edukasi Mutiara Ulpa; Suci Ramadani
Jurnal Penelitian Ilmu Pariwisata Vol. 1 No. 1 (2025): Jurnal Penelitian Ilmu Pariwisata
Publisher : Institut Citra Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33862/jpip.v1i1.517

Abstract

The diversity of types of tourism that provide a variety of tourist interests makes industry players continue to innovate creatively and sustainably. Opportunities in utilizing the potential of the surrounding nature and local wisdom of the community are industrial strategies in adding value economically, socially, and environmentally. The application of the concept of educational tourism in the sago factory can be a choice of activities for students, students and other visitors to get a different tourist experience. The purpose of this study is to identify the potential for educational tourism in sago factories, describe the readiness of human resources, and provide an overview of the preparation of educational tour packages.This research method uses a qualitative approach with purposive sampling in sample selection, and through observation, interviews, and literature studies in extracting data. The results of the study show that the sago factory at PT. BAA in Bangka Regency has the potential to provide education to tourists, including having a process of making sago as an educational tourist attraction, the use of sago grounds as animal feed and organic fertilizer, diversification of sago products such as sago noodles, sago crackers and sago cakes, in addition there are non-agro opportunities that are integrated into technological development and environmental conservation.
Co-Authors Ramadani, Suci