<![CDATA[The diversity of types of tourism that provide a variety of tourist interests makes industry players continue to innovate creatively and sustainably. Opportunities in utilizing the potential of the surrounding nature and local wisdom of the community are industrial strategies in adding value economically, socially, and environmentally. The application of the concept of educational tourism in the sago factory can be a choice of activities for students, students and other visitors to get a different tourist experience. The purpose of this study is to identify the potential for educational tourism in sago factories, describe the readiness of human resources, and provide an overview of the preparation of educational tour packages.This research method uses a qualitative approach with purposive sampling in sample selection, and through observation, interviews, and literature studies in extracting data. The results of the study show that the sago factory at PT. BAA in Bangka Regency has the potential to provide education to tourists, including having a process of making sago as an educational tourist attraction, the use of sago grounds as animal feed and organic fertilizer, diversification of sago products such as sago noodles, sago crackers and sago cakes, in addition there are non-agro opportunities that are integrated into technological development and environmental conservation.]]>
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