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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Accounting Profession Journal (APAJI)
Metta Noviani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH MANAJEMEN RANTAI PASOK BERBASIS SISTEM ERP DALAM MENINGKATKAN KINERJA PT POS INDONESIA Olivia Lysion; Metta Noviani; Cindy Cindy; Yen Diarti; Jacky Gunadi
Eqien - Jurnal Ekonomi dan Bisnis Vol 10 No 2 (2022): EQIEN - JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (410.861 KB) | DOI: 10.34308/eqien.v10i2.643

Abstract

Many companies have implemented supply chain value integration systems such as ERP. One of them is PT Pos Indonesia which implements an ERP system in order to integrate activities into a system. ERP has elements and components that can be integrated into activities such as HRM, R&D, marketing and finance. Other advantages of implementing ERP are knowing sales predictions, managing inventory, being able to control all activities in one system. Recommendations for future research to test the ERP system for improving performance at the PT Pos Indonesia company.
ANALISIS PENGARUH SOCIAL MEDIA PROMOTION TERHADAP NIAT PEMBELIAN KOREAN SKINCARE PADA MASYARAKAT KOTA BATAM Metta Noviani; Renza Fahlevi; Fitri Aidnilla Sinambela
Accounting Profession Journal (APAJI) Vol. 6 No. 1 (2024): Accounting Profession Journal (APAJI)
Publisher : Program Studi Akuntansi Fakultas Ekonomi dan Bisnis Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35593/apaji.v6i1.156

Abstract

Tujuan dilakukannya penelitian ini adalah untuk mengetahui faktor apa saja yang mempengaruhi niat pembelian Korean skincare pada masyarakat Kota Batam. Jenis penelitian yang digunakan adalah penelitian kausalitas. Penelitian dilakukan dengan membagikan kuesioner kepada responden. Hasil dari penyebaran kuesioner selanjutnya dianalisa dengan menggunakan SEM PLS (Structural Equation Model-Partial Least Square). Hasil penelitian menunjukan bahwa Brand Association, Brand Awareness, Brand Loyalty dan Perceived quality berpengaruh signifikan terhadap Niat beli Korean Skincare .
Co-Authors Calvin Wijaya Cindy Cindy Dyfan Fitri Aidnilla Sinambela Jacky Gunadi Lady Olivia Lysion Raymond Renza Fahlevi Yen Diarti Yendiarti