Garuda - Garba Rujukan Digital

What Factors Drive Purchase Intentions? An Examination of Online Marketplace Users Lady; Ricky; Nuzula, Isnaini
Journal of Enterprise and Development (JED) Vol. 6 No. 3 (2024): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v6i3.11362

Purpose: The study examines how factors such as perceived usefulness, ease of use, cost, customer trust, satisfaction, and attitude influence online purchase intentions on marketplace platforms.Method: We gathered data through a survey of 310 e-commerce users. The collected data were then analyzed using Partial Least Squares (PLS) with SmartPLS 3.2.9 software to identify and quantify the relationships between the determinants—perceived usefulness, ease of use, cost, customer trust, satisfaction, and attitude—and online purchase intention.Result: The research findings indicate that perceived usefulness, ease of use, cost, customer trust, satisfaction, and attitude all significantly influence online purchase intention. The inclusion of attitude underscores its importance in understanding online shopping behavior.Practical Implications for Economic Growth and Development: This study suggests that enhancing user experience, trust, and satisfaction on marketplace platforms can drive online purchase intentions, ultimately supporting economic growth by boosting e-commerce activity and fostering the development of digital markets.

ANALISIS DAN IMPLEMENTASI PEMASARAN DIGITAL PADA UMKM TINY PRESENT Sentoso, Antony; Lady; Marninda, Caroline; Angela; Wijaya, Charlie; Martinus, Titan
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 3 No. 3 (2023): May 2023
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v3i3.423

A celebration is always associated with giving hampers as a means of socializing. Often, there are many businesses engaged in this field, one of which is Tiny Present. In an increasingly digital era that makes business people also adapt to the use of social media in its operations. Tiny Present has used the Instagram platform as a means of promotion and required the development of other platforms to optimize this business. The author conducted an interview with the owner and literature study on the implementation that is suitable for this MSME and the author decided to implement the use of LinkTree, WhatsApp Business, and landing pages that are considered capable of increasing brand awareness and sales from Tiny Present.

What Factors Drive Purchase Intentions? An Examination of Online Marketplace Users Lady; Ricky; Nuzula, Isnaini
Journal of Enterprise and Development (JED) Vol. 6 No. 3 (2024): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v6i3.11362

Purpose: The study examines how factors such as perceived usefulness, ease of use, cost, customer trust, satisfaction, and attitude influence online purchase intentions on marketplace platforms.Method: We gathered data through a survey of 310 e-commerce users. The collected data were then analyzed using Partial Least Squares (PLS) with SmartPLS 3.2.9 software to identify and quantify the relationships between the determinants—perceived usefulness, ease of use, cost, customer trust, satisfaction, and attitude—and online purchase intention.Result: The research findings indicate that perceived usefulness, ease of use, cost, customer trust, satisfaction, and attitude all significantly influence online purchase intention. The inclusion of attitude underscores its importance in understanding online shopping behavior.Practical Implications for Economic Growth and Development: This study suggests that enhancing user experience, trust, and satisfaction on marketplace platforms can drive online purchase intentions, ultimately supporting economic growth by boosting e-commerce activity and fostering the development of digital markets.

Analysis of Determinants of Competitive Advantage and its Impact on Marketing Performance in Retail Business in Batam City Cuandra, Fendy; Willien Agustian; Lady; Lily Purwianti
SKeTsa Bisnis (e-jurnal) Vol 12 No 1 (2025): Sketsa Bisnis
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v12i01.6540

Introduction: This study aims to analyze the influence of innovation, social media, market orientation, entrepreneurial orientation, and competitor orientation on marketing performance in retail businesses, with competitive advantage as a mediating variable. Method; Data was collected through a survey involving ritel companies in various sectors in the Batam city area, by distributing questionnaires to 350 people in various retail companies in the city of Batam is a research method used to test the relationship between variables. Results; The results showed that social media innovation, market orientation, entrepreneurial orientation, and competitor orientation significantly affect marketing performance, both directly and indirectly through competitive advantage. Competitive advantage acts as a factor that strengthens the influence of these variables on marketing performance. Conclusion; This research suggests that ritel businesses should continue to innovate, maintain the right market orientation, and focus on entrepreneurship and understanding of competitors to create a sustainable competitive advantage

Implementasi dan Pengembangan Strategi Pemasaran Digital pada Usaha Mikro-Kecil Lady; Putri, Inda Meyllya; Shevia; Eviyani, Estin Rose; Putra, Edy Yulianto
Jurnal Manajemen dan Bisnis Indonesia Vol. 10 No. 2 (2024): Edisi Bulan Desember
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jmbi.v10i2.2525

Seiring berkembangnya media sosial di era digital, banyak UMK yang mulai peduli untuk mengembangkan bisnis melalui media sosial. Digital marketing dapat menjangkau seluruh masyarakat di manapun tanpa ada batasan geografis ataupun waktu. Platform yang sering digunakan dalam digital marketing adalah media sosial, e-mail dan platform e-commerce. Penelitian ini bertujuan untuk meningkatkan brand awareness serta menarik pelanggan baru pada mitra UMK dengan cara mempromosikan produk melalui pemasaran digital. Penerapan strategi pemasaran digital mencakup pembuatan dan pengelolaan akun Instagram, Facebook, WhatsApp Business, website, Linktree, dan email bisnis. Sasaran pertama dalam kegiatan ini adalah mengedukasi mitra akan pentingnya penggunaan media sosial dalam mempromosikan produk. Metode penelitian kualitatif dengan teknik pengambilan sampel purposive sampling dengan menggunakan data primer. Pendekatan yang dilakukan dalam penelitian ini yaitu melalui wawancara terhadap pemilik dan pelanggan serta observasi. Secara keseluruhan, implementasi digital marketing telah berdampak positif pada operasional dan pemasaran Brother Seafood. Strategi yang digunakan memungkinkan UMK ini menjadi lebih kompetitif di pasar yang semakin digital.

Pengaruh Reliability, Tangible, Responsiveness, Assurance dan Empathy terhadap Customer Loyalty yang Dimediasi Customer Satisfaction pada Pemilik Kendaraan Bermotor Listrik di Indonesia Lady; Bastanta Sebayang
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.1834

As economic, business, and social activities require rapid mobility of people and resources, transportation has become a very important necessity. Although the sales of electric motors are not as big as conventional motors, the demand for them continues to grow. For a company to continue running, it needs customers who are loyal to the company. The purpose of this study was to examine the satisfied customer is have a good impact on customer loyalty. Researchers chose reliability, tangible, responsiveness, assurance and empathy variables as independent variables, customer loyalty as the dependent variable, and customer satisfaction as the mediating variable. The results showed that: 1) There is a direct influence with significant positive results on Reliability, Tangible, Responsiveness, Assurance and Empathy on Customer Loyalty. 2) There is an indirect effect with significant positive results on Reliability, Tangible, Responsiveness, Assurance, and Empathy on Customer Loyalty which is mediated by Customer Satisfaction.

Optimizing Digital Marketing Strategies for MSME: A Case Study of Nostalgia Coffee Lady; Meilani, Lara; Cuandra, Fendy
Jurnal Ilmu Manajemen Vol. 14 No. 2 (2025): Jurnal Ilmu Manajemen
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jim.v14i2.429

The current trend in digital marketing presents a significant opportunity, particularly for Micro, Small, and Medium Enterprises (MSMEs) in the Industry 4.0 era. Digital marketing offers many advantages over traditional methods, especially its ability to track and measure strategic effectiveness. This research aims to optimize digital marketing strategies to enhance promotion and sales performance for the MSME Nostalgia Coffee. A qualitative approach was used, employing method triangulation through interviews, observation, and content analysis to validate findings and ensure data credibility. Results show that optimizing digital marketing—especially through Instagram, WhatsApp Business, and online food delivery platforms—led to a measurable impact. Instagram account reach increased by 26.3%, with a 69.2% rise in followers over 14 days. Customer interaction also improved, with 34 engaged accounts, comprising 86.3% followers and 13.7% non-followers. Furthermore, Google Reviews improved with 14 new reviews, increasing total online ratings and strengthening public perception. These findings suggest that strategic implementation of digital tools can enhance customer engagement and brand visibility. Future studies are recommended to apply these strategies on a wider scale and over a longer timeframe to achieve sustained growth and adaptability.

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