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All Journal JBTI : Jurnal Bisnis : Teori dan Implementasi Sketsa Bisnis PubBis : Jurnal Pemikiran dan Penelitian Administrasi Publik dan Administrasi Bisnis Transekonomika : Akuntansi, Bisnis dan Keuangan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah JURNAL MANAJEMEN DAN BISNIS INDONESIA
Lady
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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ANALISIS DAN IMPLEMENTASI PEMASARAN DIGITAL PADA UMKM TINY PRESENT Sentoso, Antony; Lady; Marninda, Caroline; Angela; Wijaya, Charlie; Martinus, Titan
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 3 No. 3 (2023): May 2023
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v3i3.423

Abstract

A celebration is always associated with giving hampers as a means of socializing. Often, there are many businesses engaged in this field, one of which is Tiny Present. In an increasingly digital era that makes business people also adapt to the use of social media in its operations. Tiny Present has used the Instagram platform as a means of promotion and required the development of other platforms to optimize this business. The author conducted an interview with the owner and literature study on the implementation that is suitable for this MSME and the author decided to implement the use of LinkTree, WhatsApp Business, and landing pages that are considered capable of increasing brand awareness and sales from Tiny Present.
Analysis of Determinants of Competitive Advantage and its Impact on Marketing Performance in Retail Business in Batam City Cuandra, Fendy; Willien Agustian; Lady; Lily Purwianti
SKeTsa Bisnis (e-jurnal) Vol 12 No 1 (2025): Sketsa Bisnis
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v12i01.6540

Abstract

Introduction: This study aims to analyze the influence of innovation, social media, market orientation, entrepreneurial orientation, and competitor orientation on marketing performance in retail businesses, with competitive advantage as a mediating variable. Method; Data was collected through a survey involving ritel companies in various sectors in the Batam city area, by distributing questionnaires to 350 people in various retail companies in the city of Batam is a research method used to test the relationship between variables. Results; The results showed that social media innovation, market orientation, entrepreneurial orientation, and competitor orientation significantly affect marketing performance, both directly and indirectly through competitive advantage. Competitive advantage acts as a factor that strengthens the influence of these variables on marketing performance. Conclusion; This research suggests that ritel businesses should continue to innovate, maintain the right market orientation, and focus on entrepreneurship and understanding of competitors to create a sustainable competitive advantage
Implementasi dan Pengembangan Strategi Pemasaran Digital pada Usaha Mikro-Kecil Lady; Putri, Inda Meyllya; Shevia; Eviyani, Estin Rose; Putra, Edy Yulianto
Jurnal Manajemen dan Bisnis Indonesia Vol. 10 No. 2 (2024): Edisi Bulan Desember
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jmbi.v10i2.2525

Abstract

Seiring berkembangnya media sosial di era digital, banyak UMK yang mulai peduli untuk mengembangkan bisnis melalui media sosial. Digital marketing dapat menjangkau seluruh masyarakat di manapun tanpa ada batasan geografis ataupun waktu. Platform yang sering digunakan dalam digital marketing adalah media sosial, e-mail dan platform e-commerce. Penelitian ini bertujuan untuk meningkatkan brand awareness serta menarik pelanggan baru pada mitra UMK dengan cara mempromosikan produk melalui pemasaran digital. Penerapan strategi pemasaran digital mencakup pembuatan dan pengelolaan akun Instagram, Facebook, WhatsApp Business, website, Linktree, dan email bisnis. Sasaran pertama dalam kegiatan ini adalah mengedukasi mitra akan pentingnya penggunaan media sosial dalam mempromosikan produk. Metode penelitian kualitatif dengan teknik pengambilan sampel purposive sampling dengan menggunakan data primer. Pendekatan yang dilakukan dalam penelitian ini yaitu melalui wawancara terhadap pemilik dan pelanggan serta observasi. Secara keseluruhan, implementasi digital marketing telah berdampak positif pada operasional dan pemasaran Brother Seafood. Strategi yang digunakan memungkinkan UMK ini menjadi lebih kompetitif di pasar yang semakin digital.
Pengaruh Reliability, Tangible, Responsiveness, Assurance dan Empathy terhadap Customer Loyalty yang Dimediasi Customer Satisfaction pada Pemilik Kendaraan Bermotor Listrik di Indonesia Lady; Bastanta Sebayang
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.1834

Abstract

As economic, business, and social activities require rapid mobility of people and resources, transportation has become a very important necessity. Although the sales of electric motors are not as big as conventional motors, the demand for them continues to grow. For a company to continue running, it needs customers who are loyal to the company. The purpose of this study was to examine the satisfied customer is have a good impact on customer loyalty. Researchers chose reliability, tangible, responsiveness, assurance and empathy variables as independent variables, customer loyalty as the dependent variable, and customer satisfaction as the mediating variable. The results showed that: 1) There is a direct influence with significant positive results on Reliability, Tangible, Responsiveness, Assurance and Empathy on Customer Loyalty. 2) There is an indirect effect with significant positive results on Reliability, Tangible, Responsiveness, Assurance, and Empathy on Customer Loyalty which is mediated by Customer Satisfaction.
Strategi Pemasaran Digital Terintegrasi untuk Membangun Digital Trust pada UMKM Jasa Konstruksi Lady; Ardianata, Kristi; Ariyanto, Hepy Hefri
Jurnal PubBis Vol 10 No 1 (2026)
Publisher : stiatabalong.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35722/jurnalpubbis.v10i1.1524

Abstract

The evolution of digital media requires MSMEs, particularly in the custom construction service sector, to adopt digital marketing strategies to build visual credibility and expand market reach. This study aims to analyze the implementation of an integrated digital marketing strategy through Instagram, Facebook, WhatsApp Business, a website, and Google Maps at Nicko Kaca & Aluminium. A descriptive qualitative case study method was employed, where data were collected through observation, digital insight documentation, and interviews with six informants consisting of one business owner and five customers. Data analysis was conducted through four interactive stages including data collection, data condensation, data display, and conclusion drawing and verification. The results show that the implementation of this digital ecosystem significantly increased business visibility, which the Instagram Ads platform contributed an 85% reach rate out of a total of 3,230 new audience members. Meanwhile, other platforms such as Google Maps, the website, and Facebook provided value in the credibility dimension through physical location verification and visual portfolios, which served as determining factors for consumer trust. This research produces the Digital Trust Funnel model, which synergizes the visibility, credibility, and conversion stages. The implications of this study emphasize that building an interconnected digital ecosystem can mitigate information asymmetry and establish consumer trust in service industries with high levels of uncertainty
The Complexities of Green Purchase Behavior: An Investigation into Consumer Choices Cuandra, Fendy; Tan, Kenneth; Putra, Edy Yulianto; Lady; Susanto, Stefhani
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol. 17 No. 1 (2026): April 2026
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v17i1.27491

Abstract

This study explores key techniques to encourage green purchasing behavior in Batam's food industry, which contributes significantly to pollution and resource utilization. It examines the influence of Green Purchase Attitude (GPA), Green Self-Efficacy (GSE), Subjective Norms (SN), and Environmental Knowledge (EK) on Green Purchase Intention (GPI) and Green Purchase Behavior (GPB). The results show that GPA does not significantly affect GPB; SN does not significantly affect GPI or GPB, either directly or indirectly; and EK does not significantly affect GPB. The study addresses a gap by centering on Batam consumers and contributes a novel approach by applying the Theory of Reasoned Action as the grand theory. It also recognizes GPI as a mediating variable in understanding green purchasing behavior. This study contributes to the body of knowledge by showing that GPA, SN, and EK don't directly lead people to make green purchases. Instead, results suggest that GPI and GSE significantly affect green purchase behavior. By examining both direct and indirect effects, the study improves our understanding of how psychological factors influence green purchasing. This helps build better theories for predicting how people will act sustainably and guides future research.
Co-Authors Angela Ardianata, Kristi Ariyanto, Hepy Hefri Bastanta Sebayang Calvin Wijaya Charlie Wijaya Cuandra, Fendy Dyfan Eviyani, Estin Rose Lily Purwianti Marninda, Caroline Martinus, Titan Metta Noviani Nuzula, Isnaini Putra, Edy Yulianto Putri, Inda Meyllya Raymond Ricky Sentoso, Antony Shevia Susanto, Stefhani Tan, Kenneth Willien Agustian Yendiarti