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Lidya Wati Evelina
Bina Nusantara University
Humanities Social Sciences

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Upaya Mengatasi Golput pada Pemilu 2014 Lidya Wati Evelina; Mia Angeline
Humaniora Vol. 6 No. 1 (2015): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v6i1.3302

Abstract

Data from General Election Commission (KPU) said the 2009 election abstentions level is still relatively high , ie 49,212,161 non voters (29.1%) of the 176,411,434 voters. The low political participation of Indonesian society is caused by many cases convoluting political parties, the lack of potential figure of political parties, and the decline of the party's image. Research aims to find the 2014 election socialization efforts of the General Election Commission to reduce the level of abstentions and how the media shape public opinion to reduce the abstentees. Research used qualitative method with data collection through interview and literature. Data were analyzed with data reduction and triangulation. The study found the socialization media used for 2014 election were national and regional media socializing to various schools and universities in Indonesia. KPU also recruited agents of socialization in 2014, put up posters and banners, did activities along with agents of socialization, and increased the number of polling stations (TPS). KPU disseminated the information to the mass media to be publicized. The goal is to involve the community and to contribute to the success of the election. Electronic mass media need to make a program that helps the socialization of the election, for example having an open debate of all parties participating in the election in a special slot provided by the government then they explain the program and their pro-people commitments. As conclusions, the commission and the media have not been systematically designing programs that can persuade public to participate in the election of 2014. Research recommends the media to make a program that is interactive and engaging based on local tastes and culture to provide a common understanding about the 2014 election. 
Keterlibatan Event Stakeholders pada Keberhasilan Event Pr Lidya Wati Evelina
Humaniora Vol. 4 No. 1 (2013): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v4i1.3438

Abstract

The objective of this article is to determine how event organizers collaborate with stakeholders including the media, particular community, sponsors, participants, venue providers, accommodation providers, carteres, legal and finance personnel, production, local trade, transportation providers, government and associations for implementation Public Relations event. This paper discusses about the things that must be done for the cooperation and the benefits of cooperation undertaken. The method used in this paper is qualitative research method based on observations, literature and case studies. The results of this research note that the event organizers or companies can together with the stakeholders (the other party) make an event as mutually beneficial Public Relations. This means that all parties can achieve through the event. At the conclusion of an event Public Relations, all stakeholders involved for their own purposes. Event organizer must ensure that all stakeholders work together effectively in accordance with the agreed schedule and budget. One important feature of the agreement is to maintain a good flow of communication according to the needs of its stakeholders. All information is documented to avoid misunderstandings. Collaboration between stakeholders continuously until the event is completed. Discussion of issues that arise during the event takes place between the committee with various stakeholders is an important thing for the evaluation and response to the events that occurred. 
Emotional Bonding in Coffee Shops Toward Society 5.0 Lidya Wati Evelina; Yulianne Safitri
Avant Garde Vol 10, No 2 (2022): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v10i2.2089

Abstract

Penelitian ini menjelaskan tentang perubahan tren yang terjadi di kedai kopi dengan pendekatan 5.0 yang tidak lagi mengandalkan pada lokasi strategis, namun menekankan pada kekuatan dalam promosi yang mengandalkan media sosial Instagram, dan pengalaman pelanggan di kedai kopi. Tujuan dari penelitian ini adalah untuk mengetahui konten media sosial yang diunggah di Instagram dan layanan pelanggan di kedai kopi untuk membentuk ikatan emosional yang pada akhirnya menghasilkan kepercayaan dan komitmen dengan pelanggan. Konsep yang digunakan dalam penelitian ini adalah strategi digital branding, emotional bonding, guerilla marketing dan customer experience 5.0. Penelitian ini menggunakan pendekatan kualitatif dengan metode etnografi virtual. Hasil penelitian tentang ikatan emosional antara pelanggan dengan kedai kopi ditunjukkan dengan pelanggan ingin datang berulang kali ke kedai kopi karena kangen dengan suasana kedai kopi, obrolan yang terjadi saat menunggu kopi diseduh dan memantau kapan kedai kopi buka/tutup. Penelitian juga menemukan kedai kopi menyediakan fasilitas Wi-Fi dengan kuota yang besar.l dan mereka mengandalkan kekuatan storytelling pada konten Instagram dan perlakuan khusus bagi konsumen saat melayani. Hal tersebut memperkuat kepercayaan dan komitmen pelanggan untuk kembali lagi. Dari hasil penelitian ini dapat dibentuk sebuah model untuk menunjukkan proses emotional bonding dalam Society 5.0. Penelitian ini memiliki keterbatasan dalam mendeskripsikan proses emotional bonding yang terjadi di kedai kopi, penelitian selanjutnya dapat mengukur seberapa besar pengaruh emosional bonding yang terjadi terhadap loyalitas pelanggan kedai kopi.
Co-Authors Angeline, Mia Yulianne Safitri