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All Journal Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Ilmu Komunikasi dan Sosial Politik JUPIKMAS
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Strategi Instagram Sebagai Digital Marketing Dalam Promosi Kuliner Bir Pletok Alifah Bagi Pelaku UMKM Jakarta Utara Ido Afriadi; Rofian Dedi Susanto
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i4.2505

Abstract

This study was conducted (1) To determine the use of Instagram in promoting Alifah plektok beer, UMKM in North Jakarta City. (2) To determine the marketing communication strategy in promoting Alifah plektok beer, UMKM in North Jakarta City through Instagram. This study uses a qualitative method with a case study approach using a triangulation data validity test to obtain the validity of this study. The results of this study are: (1) Instagram has users in the age range of teenagers to adults, where this age is the target market for Alifah plektok beer. The features provided by Instagram are very suitable and can support all planned Alifah plektok beer promotion strategies. Through Instagram, Alifah plektok beer has succeeded in introducing its products to the public, this is in accordance with the concept of UMKM (2) The use of everyday language that is friendly, easy to understand and tends to invite followers to communicate. The relationship with followers/customers is always maintained as well as possible by routinely responding to all forms of incoming feedback, be it in the form of comments from posts or private DMs. This is in accordance with the concept of Communication. Collaboration can expand the target market for Alifah plektok beer, done by collaborating with different UMKM communities. (3) All information about Alifah plektok beer can be accessed and asked directly through the @birplektokalifah account, the admin is always responsive in responding to feedback from followers. The varied content of Alifah plektok beer such as promos, health education gets a positive response from Instagram followers. An increase in the number of transactions always occurs when Alifah plektok beer does a certain discount promo.
REPRESENTATION OF JAVANESE CULTURE IN THE RELIGIOUS FILM WHEN LOVE IS PRAISE 2 (Semiotic Analysis of Charles Sander Pierce) Ido Afriadi; Namira Fitria; Parlin Harbet; Sanika Sembiring
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 3 (2025): Agustus
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

This research is a research that analyzes Javanese cultural values in the religious cinema film When Love Recites Tasbih 2. The formulation of the problem in this research is what are the signs and meanings that represent Javanese cultural values in the cinema film When Love Recites Tasbih 2. This research uses data analysis, namely the meaning of symbols as a semiotic study. The method used is a qualitative descriptive method that shows the results of the research that emphasizes meaning rather than generalization. The data in this study presents verbal texts and nonverbal texts. Verbal texts are in the form of writing and speaking, while nonverbal texts are in the form of images or settings contained in the film. As for the data collection technique, the researcher used the note-taking technique in the form of (1) watching the film, (2) noting the things needed, (3) collecting (screen capture), (4) selecting, and (5) analyzing to obtain conclusions. The researcher used Charles Sanders Pierce's semiotic study by focusing on the meaning of symbols as the data obtained. Furthermore, the data was analyzed to obtain the cultural values contained in the film. The researcher found 4 images and narratives that contain symbolic meanings related to Javanese cultural elements. Researchers found cultural values in the form of words and locations in Central Java.
Strategi Komunikasi Yayasan Griya Yatim BSD 3 Meningkatkan Minat Motivasi Belajar Digital Ido Afriadi; Rofian Dedi Susanto
Jurnal Pengabdian kepada Masyarakat Indonesia Vol 1 No 2 (2026): Januari-Maret
Publisher : Samudra Ilmu Indonesia

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Abstract

Strategi Komunikasi Yayasan Griya Yatim Dan Dhuafa Cabang BSD 3 dalam Meningkatkan Optimasi Minat dan Motivasi dalam Pembelajaran Digital Transformasi digital yang berkembang pesat telah mengubah pola pembelajaran dari konvensional menjadi berbasis teknologi, menjadikan literasi digital sebagai keterampilan penting bagi generasi muda, termasuk anak yatim dan anak kurang mampu. Namun, keterbatasan akses, fasilitas, dan motivasi internal sering menjadi hambatan utama dalam memanfaatkan teknologi secara optimal. Kegiatan pengabdian kepada masyarakat ini berfokus pada penerapan strategi komunikasi yang terstruktur dan efektif melalui pelatihan, pendampingan, dan pendekatan komunikasi partisipatif. Strategi komunikasi tersebut tidak hanya menjadi alat untuk menyampaikan informasi tetapi juga instrumen pemberdayaan yang mampu meningkatkan kesadaran, minat, dan antusiasme siswa dalam belajar. Metode pelaksanaannya meliputi sosialisasi, pelatihan literasi digital, praktik langsung, dan evaluasi berkelanjutan
Co-Authors Namira Fitria Parlin Harbet Rofian Dedi Susanto Sanika Sembiring