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All Journal Jurnal Manajemen Indonesia Advanced Qualitative Research (AQR)
Utomo Sarjono Putro
Bandung Institute of Technology
Social Sciences

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Youth’ Co-Creation Behavior in Casual Dining Restaurants in Bandung City, Indonesia Pri Hermawan; Utomo Sarjono Putro; Dini Turipanam Alamanda; Dewi Riani
Jurnal Manajemen Indonesia Vol 22 No 1 (2022): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v22i1.3685

Abstract

This study aims to identify the co-creation behavior especially students who have experiences of casual dining restaurants. This study also analyses the relationship between co-creation behavior, customer satisfaction, and customer loyalty. The research applied a quantitative method with survey design, and it was conducted for 6 months. It applied the purposive sampling method and the questionnaires were distributed to 1,970 respondents. The collected data were analysed using Structural Equation Modelling (SEM). The results indicate that two types of co-creation behavior of students who have experiences of casual dining restaurants in Bandung, namely customer participant behavior and customer citizenship behavior.Keywords: consumer behaviour; culinary; co-creation behaviour; satisfaction; loyalty
Advancing Competitive Positioning in The Photovoltaic Module Market with System Thinking: A Case of PT. Indonesia Solar Global Zaeny Ahmad; Utomo Sarjono Putro
Advanced Qualitative Research Vol. 2 No. 2 (2024): Advanced Qualitative Research
Publisher : RSF Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/aqr.v2i2.2261

Abstract

Facing intense global competition and evolving regulatory challenges, the photovoltaic (PV) module market demands innovative strategies for competitive positioning, which this study addresses by applying systems thinking to uncover and analyze the complex interdependencies within the industry. Utilizing qualitative methods, the study engages key stakeholders through semi-structured interviews and employs Causal Loop Diagrams (CLDs) to ensure a rigorous and reliable analysis of the strategic and operational factors impacting PT. Indonesia Solar Global (ISG) within the PV module market. This study introduces a novel application of systems thinking to the photovoltaic module market, revealing how it can strategically enhance competitive positioning and operational efficiency, thus offering significant theoretical and practical contributions to the field of strategic management within renewable energy sectors. The findings reveal those strategic applications of systems thinking enable ISG to navigate complex market dynamics effectively, optimizing production efficiencies and enhancing competitive strategies against global competitors. This study not only addresses ISG's immediate challenges but also contributes to the broader discourse on strategic management within the renewable energy sector, showcasing the practical application of systems thinking in resolving industry-specific issues.
Co-Authors Dewi Riani Dini Turipanam Alamanda Pri Hermawan Zaeny Ahmad