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All Journal Jurnal Visi Manajemen (JVM) JURNAL RUMPUN MANAJEMEN DAN EKONOMI Wissen: Jurnal Ilmu Sosial dan Humaniora Proceeding International Collaborative Conference on Multidisciplinary Science
Wulansari Wulansari
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Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics Social Sciences Other

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The Influence of Digital Marketing on Purchase Intention Mediated by Consumer Engagement and Moderated by Consumer Trust Wulansari Wulansari; Hermanto Yaputra; Steven Tanjaya; Ailen Tania; Vebrina Anggraini Tambunan
Jurnal Visi Manajemen Vol. 11 No. 3 (2025): September : Jurnal Visi Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jvm.v11i3.845

Abstract

This research aims to evaluate the impact of Digital Marketing on Consumer Purchase Intention at beauty clinics in Jakarta, with Consumer Engagement as a mediating variable and Consumer Trust as a moderating variable. The background of this study is the rapid growth of the beauty clinic industry in Jakarta, which is estimated to reach 672 units by 2024, yet the effectiveness of Digital Marketing in influencing purchase decisions remains in question. For the research method, a quantitative approach was used with Structural Equation Modeling (SEM) techniques through AMOS and SPSS 22 software. Data were collected from 330 respondents who are active on social media and have used services from three major beauty clinics in Jakarta: Erha Clinic, Derma Express Clinic, and Impressions Body Care Centre. The findings show that Digital Marketing has a positive and significant influence on Purchase Intention. Consumer Engagement has been shown to significantly mediate the relationship between Digital Marketing and Purchase Intention. Additionally, Consumer Trust has been shown to significantly moderate the relationship between Digital Marketing and Consumer Engagement. These results emphasize that to enhance the effectiveness of Digital Marketing, consumer involvement and trust in the brand are very important factors in supporting purchasing decisions.
PERBANDINGAN PRAKTIK BISNIS MAKANAN HALAL DAN NON HALAL DI KOTA MEDAN Tengku Ayu Aisyah Putri; Wulansari Wulansari; Untsa Nashira; Zainarti Zainarti
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i1.8233

Abstract

Perkembangan bisnis kuliner di Kota Medan ditandai dengan keberadaan usaha makanan halal dan non halal yang beroperasi secara berdampingan. Kondisi ini menimbulkan perbedaan dalam praktik bisnis yang dijalankan oleh para pedagang, terutama terkait bahan baku, proses pengolahan, serta transparansi informasi kepada konsumen. Penelitian ini bertujuan untuk menganalisis dan membandingkan praktik bisnis makanan halal dan non halal di Kota Medan. Penelitian ini menggunakan pendekatan deskriptif komparatif dengan subjek penelitian berupa pedagang makanan halal dan non halal, serta didukung oleh data persepsi konsumen sebagai data pendukung. Teknik pengumpulan data dilakukan melalui kuesioner, observasi, dan studi pustaka. Hasil penelitian menunjukkan bahwa praktik bisnis makanan halal lebih menekankan aspek kepatuhan terhadap prinsip syariah, kebersihan, dan transparansi, sedangkan praktik bisnis makanan non halal cenderung lebih fleksibel dalam penggunaan bahan baku dan proses produksi. Penelitian ini diharapkan dapat memberikan kontribusi bagi pengembangan bisnis kuliner yang beretika dan berkelanjutan di Kota Medan.
Dinamika Layanan Bimbingan dan Konseling dalam Mengatasi Permasalahan Siswa Sekolah Dasar Jenal Maulana; Nunung Nadila; Ridwan Ridwan; Wulansari Wulansari; Vany Dwi Putri
WISSEN : Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 2 (2026): Mei : WISSEN : Jurnal Ilmu Sosial dan Humaniora
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/wissen.v4i2.1707

Abstract

The observation of guidance and counseling activities was conducted at SDN 2 Pasaleman, located in Pasaleman Village, Kresna Street, Dusun Pon. This study aimed to identify the problems faced by students and to examine the role of teachers in implementing guidance and counseling services at the elementary school level. Data were collected through direct observation in the school environment and interviews with homeroom teachers. The results indicated several student-related issues, including verbal bullying such as teasing, low learning motivation, fighting behavior among lower-grade students, and a tendency to skip school among upper-grade students. These issues were influenced by peer environments, limited supervision, and low awareness of the importance of education. Teachers have made various efforts, including providing guidance, applying individual approaches, and maintaining communication with parents. Additionally, character values are integrated into daily learning activities. In general, guidance and counseling services have been implemented, but further improvement in more systematic strategies and broader support is still required.
Managing Noncompliance through Health Education (So-cratic Method) among Families with A History of Hyper-tensionat the Bergas Community Health Center Olif Rina Susanti; Wulansari Wulansari
Proceeding International Collaborative Conference on Multidisciplinary Science Vol. 3 No. 1 (2026): June : ICCMS (Proceeding International Collaborative Conference on Multidiscipl
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/iccms.v3i1.256

Abstract

Nonadherence refers to the behavior of an individual or family that does not follow the treatment plan recommended by healthcare professionals. This behavior can reduce treatment effectiveness, hinder disease control, and increase the risk of complications, especially in chronic conditions such as hypertension. Appropriate nursing management is therefore necessary to improve family understanding, awareness, and involvement in following the prescribed treatment plan. This scientific paper aims to describe the man-agement of nonadherence through health education using the Socratic method among a family with a history of hypertension at the Bergas Community Health Center. The study employed a descriptive method with a case study design and applied a family nursing process approach. The nursing process consisted of assessment, formulation of nursing diagnoses, planning of interventions, implementation of nursing ac-tions, and evaluation. The sampling technique used was non-probability sampling, with one family selected as the study subject. Health education using the Socratic method was delivered through guided questions and dialogue to explore the family’s understanding of hypertension and treatment adherence. The case study focused on how this educational approach was incorporated into family nursing care to address nonadherence while maintaining continuity between assessment findings, interventions, implementation, and evaluation of the nursing process.
Co-Authors Ailen Tania Hermanto Yaputra Jenal Maulana Nunung Nadila Olif Rina Susanti Ridwan Ridwan Steven Tanjaya Tengku Ayu Aisyah Putri Untsa Nashira Vany Dwi Putri Vebrina Anggraini Tambunan zainarti zainarti