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All Journal Jurnal Manajemen Bisnis dan Kewirausahaan
Khusnul Rofida Novianti
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Decision Sciences, Operations Research & Management

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The Influence of Work Motivation and Workload on Employee Performance with Job Satisfaction as a Mediation Variable Umi Laila Safitri; Bambang Widagdo; Khusnul Rofida Novianti
Jurnal Manajemen Bisnis dan Kewirausahaan (JAMANIKA) Vol. 2 No. 02 (2022): JUNE
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v2i02.21964

Abstract

This study aims to determine whether work motivation and workload have an influence on employee performance with job satisfaction as a mediating variable on CV. Indah Cemerlang Singosari. The type of research used in this research is the quantitative method. While the data analysis technique used is the Partial Least Square – Structural Equational Model (PLS-SEM). The sample in this study were all employees of the production division at CV. Indah Cemerlang Singosari, totaling 44 people using a saturated sampling technique. Based on the result of research that has been carried out using the Partial Least Square – Structural Equational Model (PLS-SEM), shows that work motivation has a significant effect on job satisfaction. While the workload has no significant effect on job satisfaction. Work motivation and job satisfaction have no significant effect on employee performance. Workload has a significant effect on employee performance. Job satisfaction does not mediate the effect of work motivation and workload on employee performance.
The Effect of Advertising on Repatronage Intention with Brand Awareness and Brand Image as Intervening Variable Luana Auliya Rasmiko; Rohmat Dwi Jatmiko; Khusnul Rofida Novianti
Jamanika (Jurnal Manajemen Bisnis dan Kewirausahaan) Vol. 2 No. 04 (2022): DECEMBER
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v2i04.22757

Abstract

The purpose of this study was to examine the effect of advertisement on repatronage intention with brand awareness and brand image as an intervening variable at UD. Pari Kuning Banyuwangi. Data was taken using a google form on a sample of 120 respondents using purposive sampling, from the population in the form of consumers who had seen advertisements and visited Pari Kuning agro-business and bistro. Based on the result of path analysis and hypothesis testing, it showed that advertisement, brand awareness, and brand image had a positive and significant effect on repatronage intention. Advertisements had a positive and significant effect on brand awareness and brand image. Brand awareness and brand image can mediate the effect of advertisement on repatronage intention.
Co-Authors Bambang Widagdo Luana Auliya Rasmiko Rohmat Dwi Jatmiko Umi Laila Safitri