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All Journal JAM : Jurnal Aplikasi Manajemen YUME : Journal of Management Jurnal Manajemen dan Organisasi Review (MANOR) Jurnal Ilmiah Wahana Pendidikan Joong-Ki : Jurnal Pengabdian Masyarakat JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Economic Reviews Journal PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Mopolayio : Jurnal Pengabdian Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Joong-Ki Jurnal Penelitian dan Pengkajian Ilmiah Joong-Ki International Journal of Multidisciplinary Science and Applied Research (IJOMAS) International Journal of Economics and Business (IJEB) Manager : Jurnal Ilmu manajemen
Isa, Ramlan Amir
Universitas Negeri Gorontalo
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Al-Kharaj: Jurnal Ekonomi, Keuangan

 1 
Studi Pengaruh Endorsement dan Advertising Campaign terhadap Brand Image Scarlett Whitening pada Instagram Bunga Cosmetics Kota Gorontalo Zihan Putri Maharani Montu; Ramlan Amir Isa; Andi Juanna
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 8 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i8.2219

Abstract

This research aims to find out how much influence Endorsements and Advertising Campaigns have on Scarlett Whitening's Brand Image on Instagram Social Media (Study on Scarlett Whitening Bunga Cosmetics Agent, Gorontalo City)." The sampling technique in this research uses non-probability sampling techniques. The data collection technique in this research used a questionnaire with a population of Scarlett Whitening Gorontalo Instagram followers, namely 6,525 people. The sample in this research was 98 respondents. The analytical test tool used in testing this research is multiple linear regression. The data analysis method uses the SPSS 22 application. Based on research, the results of multiple regression analysis show that the simultaneous test results of the Endorsement and Advertising Campaign variables have a significant effect on Brand Image. Based on the partial test results, the Endorsement variable does not have a significant effect on Brand Image while the Advertising Campaign variable has a significant effect on Brand Image. The independent variables, namely Endorsement and Advertising Campaign, are able to explain or influence the dependent variable, namely Brand Image, by 69.1%. Meanwhile, the remaining 30.9% is explained by other factors or variables that were not involved in this research.
Dampak Kualitas Produk dan Harga Terhadap Keputusan Pembelian pada Generasi Milenial: Studi Kasus pada Pelanggan Kartu Xl di Kota Gorontalo Danu Wardana Ali; Tineke Wolok; Ramlan Amir Isa
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2747

Abstract

This study aimed to discover the extent to which Product Quality and Price Influence Purchase Decisions among millennials, focusing on XL Card customers in Gorontalo City. The sampling employed in this study was purposive sampling, with a sample size of 100 respondents, which was determined using the Lemeshow formula. Data collection was conducted using questionnaires distributed to the population of XL Card customers in Gorontalo City. The analytical tool used to test this study was multiple linear regression, with data analysis performed using SPSS version 27. The study findings indicated that, partially, Product Quality did not significantly influence Purchase Decisions, with a t-value of 1.023 compared to the critical value of 1.984. Conversely, Price significantly influenced Purchase Decisions, with a t- value of 11.451 exceeding the critical value of 1.984. Furthermore, the simultaneous test results indicated that both Product Quality and Price significantly influenced Purchase Decisions among millennials purchasing XL Cards. The Product Quality and Price variables collectively explained 58.8% of the variance in Purchase Decisions, while the remaining 41.2% can be attributed to other variables not included in this study
Co-Authors Andi Juanna Aneta, Chelsy Olivia Asiku, Juwanda Rahmawaty Asnawai, Melan Angriani Citra Aditya Kusuma Dama, Sri Rahayu Danu Wardana Ali Daud, Wahyudi Nata Dewi Indrayani Hamin Dicky Fahriansyah Rasyid Djaafar, Sity Nur Anisah Djoko Lesmana Radji Endi Rahman Hapsawati Taan Harun, Meylan Hermina, Sitti Idris Yanto Niode Jusuf, Bachrudin Lama, Hadija Y. Lolonto, Cynthia Dwi Cahyani Malasugi, Mohammad Emod I. Mandiri, Jihan Asmita Muchtar Ahmad Muhibbuddin Rabbani Mustapa, Siti Nurhaliza Nggilu, Adrian Saputra Nilawati Harun Nurjihan Zhabrina Dude Pata, Rizky Polontalo, Moh. Ananda Raflin Hinelo Rahmawati Wahidji Rival Bilondatu Rizan Machmud Rizan Machmud Rizqy Ridvandani Thalib Siti Firgiyanti Adam Sri Mulyani Wakiden Tineke Wolok Tinneke Wolok Umin Kango Yakob Nina Yayu Isyana D. Pongoliu Yulinda L. Ismail Zainal Abidin Umar Zihan Putri Maharani Montu Zulfia K. Abdussamad