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All Journal JAM : Jurnal Aplikasi Manajemen YUME : Journal of Management Jurnal Manajemen dan Organisasi Review (MANOR) Jurnal Ilmiah Wahana Pendidikan Joong-Ki : Jurnal Pengabdian Masyarakat JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Economic Reviews Journal PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Mopolayio : Jurnal Pengabdian Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Joong-Ki Jurnal Penelitian dan Pengkajian Ilmiah Joong-Ki International Journal of Multidisciplinary Science and Applied Research (IJOMAS) International Journal of Economics and Business (IJEB) Manager : Jurnal Ilmu manajemen
Isa, Ramlan Amir
Universitas Negeri Gorontalo
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Manager : Jurnal Ilmu manajemen

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THE INFLUENCE OF TRUST AND SATISFACTION ON CUSTOMER LOYALTY FOR GOJEK ONLINE TRANSPORTATION APPLICATIONS IN GORONTALO CITY Harun, Meylan; Taan, Hapsawati; Isa, Ramlan Amir
Manager : Jurnal Ilmu Manajemen Vol. 6 No. 1 (2023): Manager : Jurnal Ilmu Manajemen
Publisher : Universitas Ibn Khaldun Bogor

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Abstract

This study aims to find out how much trust affects customer loyalty to the Gojek online transportation app in Gorontalo City, how much satisfaction affects customer loyalty to the Gojek online transportation app in Gorontalo City and how much trust and satisfaction affect customer loyalty to the Gojek online transportation app in Gorontalo City.This study's population has not been identified.100 respondents can be sampled using the non-probability sampling method.A multiple linear regression analysis test is used in this study. According to the findings of the study, trust has a positive and significant impact on Gojek online transportation application customers' loyalty in Gorontalo City, satisfaction has a positive and significant impact on Gojek online transportation application customers in Gorontalo City, and both trust and satisfaction have a significant impact on Gojek online transportation application customers' loyalty in Gorontalo City simultaneously.
Co-Authors Andi Juanna Aneta, Chelsy Olivia Asiku, Juwanda Rahmawaty Asnawai, Melan Angriani Citra Aditya Kusuma Dama, Sri Rahayu Danu Wardana Ali Daud, Wahyudi Nata Dewi Indrayani Hamin Dicky Fahriansyah Rasyid Djaafar, Sity Nur Anisah Djoko Lesmana Radji Endi Rahman Hapsawati Taan Harun, Meylan Hermina, Sitti Idris Yanto Niode Jusuf, Bachrudin Lama, Hadija Y. Lolonto, Cynthia Dwi Cahyani Malasugi, Mohammad Emod I. Mandiri, Jihan Asmita Muchtar Ahmad Muhibbuddin Rabbani Mustapa, Siti Nurhaliza Nggilu, Adrian Saputra Nilawati Harun Nurjihan Zhabrina Dude Pata, Rizky Polontalo, Moh. Ananda Raflin Hinelo Rahmawati Wahidji Rival Bilondatu Rizan Machmud Rizan Machmud Rizqy Ridvandani Thalib Siti Firgiyanti Adam Sri Mulyani Wakiden Tineke Wolok Tinneke Wolok Umin Kango Yakob Nina Yayu Isyana D. Pongoliu Yulinda L. Ismail Zainal Abidin Umar Zihan Putri Maharani Montu Zulfia K. Abdussamad