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All Journal Jurnal Agroekoteknologi Terapan Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan)
Yolanda P. I. Rori
Jurusan Sosial Ekonomi/Agribisnis, Fakultas Pertanian, Universitas Sam Ratulangi
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences

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Pemanfaatan Media Sosial Dalam Pengembangan Usaha Kuliner Midal Tanta One Di Paslaten Satu Kecamatan Tomohon Timur Rumimper, Zefanya Arnold Tarkinio; Rori, Yolanda P. I.; Tambas, Jane Sulinda
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 6 No. 2 (2024): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v6i2.57113

Abstract

This study aims to describe the utilization of social media on Midal Tanta One's culinary business in Paslaten One Village, East Tomohon District. This research was conducted from July to September. The data collection method is to use interviews and documentation methods. The data collected in this study are primary data obtained from direct interviews with respondents through questionnaires or questionnaires and secondary data in the form of other information related to this research through literature studies. provides various options for people to enjoy information, with the utilization of social media in the development of midal tanta one culinary business can increase consumers in culinary businesses. The presence of technology certainly brings good changes in the efficiency of the culinary business, because the use of this technology makes it easier for people to sell and buy food and drinks more easily and faster.
Horizontal Diversification with Cayenne Pepper and Tomato and Its Farm Income Implications in North Sulawesi, Indonesia Rori, Yolanda P. I.; Lumingkewas, Jelly R. D.; Sondakh, Mex Frans L.; Benu, Noortje Marsellanie
Jurnal Agroekoteknologi Terapan (Applied Agroecotechnology Journal) Vol. 6 No. 2 (2025): ISSUE JULY-DECEMBER 2025
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/jat.v6i2.66119

Abstract

Cayenne pepper and tomato are important horticultural crops for smallholder farmers in North Sulawesi, Indonesia, yet their role within horizontally diversified farming systems is not well documented. This study analyses horizontal crop diversification as a strategy for strengthening household economies in Taraitak Satu Village, North Langowan District, Minahasa Regency. An exploratory case-study design was used, combining descriptive quantitative and qualitative approaches. Primary data were collected through structured interviews with ten purposively selected farmers who simultaneously cultivated cayenne pepper (Capsicum frutescens L.) and tomato (Solanum lycopersicum L.) on the same land during one production season. Information on land area, input use, production costs, yields, prices, revenues and capital sources was used to construct farm budgets for the diversified system. The results show that most farmers operate on less than 0.5 ha, yet the combined cayenne–tomato system generates relatively high net farm income. Total production cost for the ten farmers amounted to IDR 120,428,163, while total revenue reached IDR 905,842,000, resulting in a total net income of IDR 785,413,837. Individual net incomes ranged from IDR 21,965,000 to IDR 195,007,000 per season, with an average of about IDR 78.5 million per farmer. Some farmers relied on formal bank credit to finance input purchases and labour, reflecting the link between diversification and access to capital. The findings suggest that horizontal diversification with cayenne pepper and tomato can provide substantial income under favourable conditions, although the small sample size and single-season data mean that results should be interpreted as indicative rather than generalisable. Keywords: horizontal diversification; cayenne pepper; tomato; farm income; smallholder farmers.
Co-Authors Ayer, Johanes Eliezer Benu, Noortje Marsellanie Celcius . Talumingan Charles R. Ngangi Effendy, Sheyren Carmella Fitri Cahya Latif Jean F. J. Timban, Jean F. J. Leonardus R. Rengkung Lumingkewas, Jelly R. D. Lyndon R.J. Pangemanan Noortje M. Benu, Noortje M. Nordy F.L. Waney, Nordy F.L. Reydi Marco Manahampi, Reydi Marco Rumimper, Zefanya Arnold Tarkinio Sheila G., Kaluntas, Sheila G., Sondakh, Mex Frans L. Tambas, Jane Sulinda