Garuda - Garba Rujukan Digital

Hubungan Kepuasan Kerja terhadap Kinerja Karyawan pada PT Glostar Indonesia 2 Departemen Gudang Mochamad Afrizal Maulana; Agisna Tri Munandar
Cakrawala Repositori IMWI Vol. 2 No. 1 (2019): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia

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This research is motivated by the problem of turn over that continues to occur at PT Glostar Indonesia 2 Department of Warehouse. The results of interviews with managers and staff show the assumption that they generally think turn is normal. Then the purpose of this study was to determine the effect of job satisfaction on employee performance. The research method used is quantitative and associative methods. The sampling technique uses population sampling method, with 25 respondents. Data analysis used multiple regression analysis, t test, which was preceded by validity test, reliability test, normality test, heteroscedasticity test. The results of this study are job satisfaction has a significant positive effect on employee performance.

Strategi Customer Relationship Management Berbasis Influencer untuk Meningkatkan Loyalitas Konsumen pada Produk Kecantikan Lokal Maulana, Afrizal; Purnamasari, Lathiyfah Shanti; Srimukti, Adesty; Angelita, Kezia
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 7, No 4 (2023): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (November)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v7i4.6153

This study aims to analyze how CRM elements are integrated into influencer marketing practices and their impact on customer loyalty in the beauty product industry. This research uses a qualitative approach by conducting content analysis on social media. The data analyzed includes influencer posts, follower comments, and interactions between brands and customers. The results of the study show that beauty product brands adopt three main strategies in integrating CRM elements into influencer marketing. First, they use influencers from abroad to create big events that attract customer attention. Second, they chose beauty vloggers who were relevant to consumers to provide comprehensive reviews about the products. And third, they appoint celebrities to attract consumer attention. Relevant and meaningful interactions mainly occur through product review videos conducted by beauty vloggers. This research provides practical guidance for beauty product brands in optimizing the use of influencer marketing and CRM elements. In addition, this research also contributes to the literature on social media marketing and customer relationship management in this digital era.

Hubungan Kepuasan Kerja terhadap Kinerja Karyawan pada PT Glostar Indonesia 2 Departemen Gudang Mochamad Afrizal Maulana; Agisna Tri Munandar
Cakrawala Repositori IMWI Vol. 2 No. 1 (2019): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v2i1.17

This research is motivated by the problem of turn over that continues to occur at PT Glostar Indonesia 2 Department of Warehouse. The results of interviews with managers and staff show the assumption that they generally think turn is normal. Then the purpose of this study was to determine the effect of job satisfaction on employee performance. The research method used is quantitative and associative methods. The sampling technique uses population sampling method, with 25 respondents. Data analysis used multiple regression analysis, t test, which was preceded by validity test, reliability test, normality test, heteroscedasticity test. The results of this study are job satisfaction has a significant positive effect on employee performance.

Strategi Customer Relationship Management Berbasis Influencer untuk Meningkatkan Loyalitas Konsumen pada Produk Kecantikan Lokal Maulana, Afrizal; Purnamasari, Lathiyfah Shanti; Srimukti, Adesty; Angelita, Kezia
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 22, No 3 (2023): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v22i3.264-289

In the era of rapidly growing social media, the use of influencer marketing and Customer Relationship Management (CRM) has become an important strategy in the beauty product industry. Brands rely on influencers to promote their products, while CRM focuses on building and maintaining customer relationships. However, the effective combination of these two strategies in the context of beauty products still requires deeper understanding. This study aims to analyze how CRM elements are integrated into influencer marketing practices and their impact on customer loyalty in the beauty product industry. This research uses a qualitative approach by conducting content analysis on social media. The data analyzed includes influencer posts, follower comments, and interactions between brands and customers. The results of the study show that beauty product brands adopt three main strategies in integrating CRM elements into influencer marketing. First, they use influencers from abroad to create big events that attract customer attention. Second, they chose beauty vloggers who were relevant to consumers to provide comprehensive reviews about the products. And third, they appoint celebrities to attract consumer attention. Relevant and meaningful interactions mainly occur through product review videos conducted by beauty vloggers. This research provides practical guidance for beauty product brands in optimizing the use of influencer marketing and CRM elements. In addition, this research also contributes to the literature on social media marketing and customer relationship management in this digital era.

KEPEMIMPINAN TRANSFORMASIONAL, SELF EFFICACY, DAN KEMAMPUAN BERINOVASI: INVESTIGASI KINERJA KARYAWAN PADA PERUSAHAAN DI KABUPATEN SUKABUMI Maulana, Mochamad Afrizal; Wiyata, Mariati Tirta
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 6, No 4 (2022): JISIP (Jurnal Ilmu Sosial dan Pendidikan)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v6i4.4194

Penelitian ini bertujuan untuk menginvestigasi kinerja karyawan pada perusahaan di Kabupaten Sukabumi yang diprediksi melalui kepemimpinan transformasional, self efficacy, dan kemampuan berinovasi. Penelitian ini menggunakan pendekatan kuantitatif dengan metode metode survey untuk mengetahui pengaruh antar variabel. Teknik pengambilan sampel yang digunakan adalah multistage random sampling yang merupakan bentuk kompleks dari cluster random sampling. Data yang dianalisis dalam penelitian ini merupakan data hasil pengisian angket yang diisi oleh seluruh sampel dalam penelitian ini yakni berjumlah 386 responden. Analisis data terdiri dari analisis deskriptif dan analisis inferensial. Analisis inferensial dilakukan melalui analisis jalur (path analysis) dengan terlebih dahulu melakukan uji asumsi yaitu normalitas dan homogenitas. Adapun hasil dari penelitian ini adalah: (1) terdapat pengaruh positif dari variabel pola kepemimpinan tranformasional terhadap kinerja karyawan, (2) Self efficacy berpengaruh langsung terhadap kinerja karyawan, (3) kemampuan berinovasi terhadap kinerja karyawan, (4) terdapat pengaruh langsung dan positif kepemimpinan transformasional terhadap self efficacy, dan (5) terdapat pengaruh langsung self efficacy terhadap kemampuan berinovasi karyawan

Transformasi Digital dalam Strategi Branding UMKM Lokal: Studi Kasus Dodol Betawi di Kabupaten Bekasi Sandi Yuda, Mulfi; Afrizal Maulana, Mochamad; Muchsam, Yoki; Wahyu Akbar, Tri Sanatha; Raspati, Galih
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 6 No. 3 (2025): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v6i3.3977

Traditional SMEs based on local culture face significant challenges in adopting digital transformation, particularly in developing adaptive branding strategies in the digital economy era. This research addresses the urgency of bridging the digital literacy gap and cultural understanding in the marketing strategies of Betawi dodol SMEs in Bekasi Regency. The primary objective of this study is to analyse how local entrepreneurs understand, adopt, and implement digital branding within the social and cultural context of Betawi. The research methodology employs a qualitative approach with an intrinsic case study, utilising semi-structured interviews, participatory observation, and visual documentation of Betawi dodol entrepreneurs in Ceger. The research findings indicate that the digital transformation of these SMEs remains sporadic, has not been structured as a comprehensive branding strategy, and relies more on social relationships and product quality. Brand identity is built organically through consumption experiences and local cultural values. The implications of this research highlight the importance of community-based mentoring and strengthening digital branding literacy rooted in local wisdom as a strategy for sustainable SME empowerment.

Digital Industry: Talent Mapping and Triple Helix Partnerships for Strengthening Services Exports Yoki Muchsam; Mochamad Afrizal Maulana; Cegunawan Cegunawan; Mulfi Sandi Yuda
The Eastasouth Management and Business Vol. 4 No. 02 (2026): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v4i02.852

The digital industry is rapidly expanding and serves as a crucial driver of the global economy. However, developing countries like Indonesia are confronted with a significant digital talent gap and insufficient structured collaboration among government, industry, and academia, which hinders their competitiveness in the digital services export market. This study aims to review academic and policy literature on digital talent mapping and the Triple Helix model (government, industry, academia) as strategic tools to enhance digital services exports, particularly in emerging economies like Indonesia. Employing a systematic literature review (SLR) methodology, the study follows five phases: problem identification, literature search, inclusion and exclusion criteria, data extraction and synthesis, and thematic analysis, synthesizing insights from 25 publications dated between 2023 and 2025. The findings reveal that advanced economies have effectively integrated talent mapping with the Triple Helix model to foster growth in digital services exports. In contrast, Indonesia faces several challenges, including outdated curricula, a lack of integrated labor market data, and weak cross-sectoral coordination. The study highlights the necessity for further research to explore innovative solutions and collaborative frameworks that can address these challenges, ultimately enhancing Indonesia's capacity to compete in the global digital services market.

PENGARUH PRICE DISCOUNT DAN SHOPPING LIFESTYLE TERHADAP PEMBELIAN IMPULSIF PADA PENGGUNA SHOPEE GENERASI Z SUKABUMI Selia; Maulana, Mochamad Afrizal
JURNAL MUHAMMADIYAH MANAJEMEN BISNIS Vol 7 No 1 (2026): Jurnal Muhammadiyah Manajemen Bisnis (JMMB)
Publisher : Universitas Muhammadiyah Jakarta

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The rapid growth of e-commerce has led to significant changes in consumer purchasing behavior, particularly among Generation Z, who demonstrate high levels of digital platform engagement. Shopee, as one of Indonesia’s leading e-commerce platforms, offers various promotional stimuli that may trigger impulsive buying behavior. This study aims to analyze the influence of price discounts and shopping lifestyle on impulsive buying among Generation Z Shopee users in Sukabumi City. The research employs a quantitative associative approach using a survey method. Data were collected through questionnaires distributed to 100 respondents selected using purposive sampling. Data analysis was conducted using multiple linear regression with IBM SPSS Statistics version 31. The results indicate that both price discounts and shopping lifestyle have a positive and significant effect on impulsive buying, both partially and simultaneously. These findings provide theoretical implications by reinforcing the role of price-based promotional stimuli and lifestyle-related factors in explaining impulsive buying behavior within the context of digital commerce, particularly among Generation Z consumers in developing urban areas. Keywords: E-commerce, Impulsive Buying, Price Discount, Shopee, Shopping Lifestyle.

DAYA TARIK DISKON DAN MOTIVASI HEDONIS DALAM MENDORONG PEMBELIAN IMPULSIF FASHION WANITA DI KABUPATEN BEKASI Mochamad Afrizal Maulana; Heryani Kusuma; Yoki Muchsam; Mulfi Sandi Yuda
MBA Journal – Management, Business Administration, and Accounting Journal Vol. 1 No. 02 (2025): MBA Journal – Management, Business Administration, and Accounting Journal
Publisher : Universitas Sains Indonesia Publishing

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Penelitian ini bertujuan untuk menganalisis pengaruh strategi pemasaran digital, khususnya potongan harga (price discount) dan motivasi belanja hedonik (hedonic shopping motivations), terhadap perilaku pembelian impulsif konsumen wanita di toko fisik produk fashion di Kabupaten Bekasi. Perubahan signifikan dalam perilaku konsumen, yang dipicu oleh faktor emosional dan pengalaman berbelanja yang menyenangkan, mengindikasikan bahwa konsumen cenderung membeli produk secara impulsif ketika terpapar pada strategi pemasaran yang menarik. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei, yang melibatkan 130 responden wanita yang telah berbelanja produk fashion di toko fisik di Kabupaten Bekasi. Pemilihan sampel dilakukan dengan teknik purposive sampling dan dihitung menggunakan rumus Lemeshow. Data yang terkumpul dianalisis menggunakan perangkat lunak SPSS versi 25 untuk menguji hubungan antara potongan harga, motivasi hedonik, dan perilaku pembelian impulsif. Hasil penelitian menunjukkan bahwa baik potongan harga maupun motivasi hedonik memiliki pengaruh positif yang signifikan terhadap pembelian impulsif, baik secara individual maupun bersamaan. Temuan ini menggarisbawahi pentingnya peran faktor emosional dan harga dalam merangsang keputusan pembelian yang tidak terencana. Implikasi dari hasil penelitian ini dapat digunakan oleh pelaku bisnis di sektor fashion untuk merancang strategi pemasaran yang lebih efektif, yang dapat mendorong konsumen untuk melakukan pembelian impulsif. Dengan memahami faktor-faktor yang mempengaruhi perilaku konsumen wanita, perusahaan dapat mengoptimalkan strategi promosi untuk meningkatkan penjualan di toko fisik. Penelitian ini juga diharapkan dapat memberikan kontribusi pada literatur mengenai pembelian impulsif, khususnya dalam konteks produk fashion dan toko fisik.

PENGARUH BRAND AMBASSADOR DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN SUSU ULTRA MILK DI SUKABUMI Melany Kharisma Khalilulloh; Mochamad Afrizal Maulana
MBA Journal – Management, Business Administration, and Accounting Journal Vol. 2 No. 01 (2025): MBA Journal – Management, Business Administration, and Accounting Journal
Publisher : Universitas Sains Indonesia Publishing

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Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh Brand Ambassador dan Brand Trust terhadap Keputusan Pembelian susu Ultra Milk di Sukabumi. Pengambilan sampel dilakukan dengan teknik non-probability sampling melalui purposive sampling sebanyak 100 responden yang berdomisili di Sukabumi, berusia 15–30 tahun, dan telah membeli Ultra Milk lebih dari dua kali. Penelitian ini menggunakan metode kuantitatif dengan kuesioner sebagai instrumen utama pengumpulan data yang dianalisis menggunakan SPSS 27 melalui uji regresi linier berganda, uji t, dan uji F. Hasil penelitian menunjukkan bahwa: 1) Brand Ambassador berpengaruh signifikan terhadap Keputusan Pembelian; 2) Brand Trust berpengaruh signifikan terhadap Keputusan Pembelian; dan 3) Brand Ambassador dan Brand Trust berpengaruh secara simultan terhadap Keputusan Pembelian susu Ultra Milk di Sukabumi. Implikasi dari penelitian ini menekankan pentingnya perusahaan dalam mempertahankan serta meningkatkan strategi penggunaan Brand Ambassador yang relevan dan kredibel, serta memperkuat Brand Trust melalui transparansi informasi, jaminan keamanan produk, dan komunikasi merek yang konsisten guna meningkatkan keputusan pembelian konsumen. Penelitian ini juga diharapkan dapat memberikan kontribusi pada literatur mengenai keputusan pembelian, khususnya dalam konteks Brand Ambassador dan Brand Trust.

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