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All Journal JURNAL SAINS PEMASARAN INDONESIA E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis JISIP: Jurnal Ilmu Sosial dan Pendidikan Cakrawala Repositori Imwi
Mochamad Afrizal Maulana
Institut Manajemen Wiyata Indonesia
Arts Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Hubungan Kepuasan Kerja terhadap Kinerja Karyawan pada PT Glostar Indonesia 2 Departemen Gudang Mochamad Afrizal Maulana; Agisna Tri Munandar
Cakrawala Repositori IMWI Vol. 2 No. 1 (2019): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (529.902 KB)

Abstract

This research is motivated by the problem of turn over that continues to occur at PT Glostar Indonesia 2 Department of Warehouse. The results of interviews with managers and staff show the assumption that they generally think turn is normal. Then the purpose of this study was to determine the effect of job satisfaction on employee performance. The research method used is quantitative and associative methods. The sampling technique uses population sampling method, with 25 respondents. Data analysis used multiple regression analysis, t test, which was preceded by validity test, reliability test, normality test, heteroscedasticity test. The results of this study are job satisfaction has a significant positive effect on employee performance.
Strategi Customer Relationship Management Berbasis Influencer untuk Meningkatkan Loyalitas Konsumen pada Produk Kecantikan Lokal Maulana, Afrizal; Purnamasari, Lathiyfah Shanti; Srimukti, Adesty; Angelita, Kezia
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 7, No 4 (2023): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (November)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v7i4.6153

Abstract

This study aims to analyze how CRM elements are integrated into influencer marketing practices and their impact on customer loyalty in the beauty product industry. This research uses a qualitative approach by conducting content analysis on social media. The data analyzed includes influencer posts, follower comments, and interactions between brands and customers. The results of the study show that beauty product brands adopt three main strategies in integrating CRM elements into influencer marketing. First, they use influencers from abroad to create big events that attract customer attention. Second, they chose beauty vloggers who were relevant to consumers to provide comprehensive reviews about the products. And third, they appoint celebrities to attract consumer attention. Relevant and meaningful interactions mainly occur through product review videos conducted by beauty vloggers. This research provides practical guidance for beauty product brands in optimizing the use of influencer marketing and CRM elements. In addition, this research also contributes to the literature on social media marketing and customer relationship management in this digital era.
Hubungan Kepuasan Kerja terhadap Kinerja Karyawan pada PT Glostar Indonesia 2 Departemen Gudang Mochamad Afrizal Maulana; Agisna Tri Munandar
Cakrawala Repositori IMWI Vol. 2 No. 1 (2019): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v2i1.17

Abstract

This research is motivated by the problem of turn over that continues to occur at PT Glostar Indonesia 2 Department of Warehouse. The results of interviews with managers and staff show the assumption that they generally think turn is normal. Then the purpose of this study was to determine the effect of job satisfaction on employee performance. The research method used is quantitative and associative methods. The sampling technique uses population sampling method, with 25 respondents. Data analysis used multiple regression analysis, t test, which was preceded by validity test, reliability test, normality test, heteroscedasticity test. The results of this study are job satisfaction has a significant positive effect on employee performance.
Strategi Customer Relationship Management Berbasis Influencer untuk Meningkatkan Loyalitas Konsumen pada Produk Kecantikan Lokal Maulana, Afrizal; Purnamasari, Lathiyfah Shanti; Srimukti, Adesty; Angelita, Kezia
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 22, No 3 (2023): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v22i3.264-289

Abstract

In the era of rapidly growing social media, the use of influencer marketing and Customer Relationship Management (CRM) has become an important strategy in the beauty product industry. Brands rely on influencers to promote their products, while CRM focuses on building and maintaining customer relationships. However, the effective combination of these two strategies in the context of beauty products still requires deeper understanding. This study aims to analyze how CRM elements are integrated into influencer marketing practices and their impact on customer loyalty in the beauty product industry. This research uses a qualitative approach by conducting content analysis on social media. The data analyzed includes influencer posts, follower comments, and interactions between brands and customers. The results of the study show that beauty product brands adopt three main strategies in integrating CRM elements into influencer marketing. First, they use influencers from abroad to create big events that attract customer attention. Second, they chose beauty vloggers who were relevant to consumers to provide comprehensive reviews about the products. And third, they appoint celebrities to attract consumer attention. Relevant and meaningful interactions mainly occur through product review videos conducted by beauty vloggers. This research provides practical guidance for beauty product brands in optimizing the use of influencer marketing and CRM elements. In addition, this research also contributes to the literature on social media marketing and customer relationship management in this digital era.
Peran E-HRM dalam Meningkatkan Praktik Green HRM: Studi tentang Kinerja Organisasi Berkelanjutan di Era Digital Muchsam, Yoki; Respati, Galih; Yuda, Mulfi Sandi; Maulana, Mochamad Afrizal
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 18 No 2 (2025): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v18i2.2602

Abstract

Digital transformation and sustainability demands are driving the need for the integration of E-HRM and Green HRM to achieve sustainable organizational performance. This integration serves as a solution to the challenges of resource efficiency, carbon footprint reduction, and enhanced employee engagement in the digital era. This research aims to analyse the role of E-HRM in enhancing Green HRM practices and its impact on sustainable organizational performance. The research methodology employs a Systematic Literature Review (SLR), utilising the Scopus database, with selection based on inclusion-exclusion criteria, data extraction, and thematic analysis of selected journals. The anticipated impact of E-HRM is its support for Green HRM through the digitalization of HR processes that reduce resource usage, the establishment of digital platforms for environmental awareness, and data-driven impact measurement. The integration of both significantly enhances sustainable performance across three dimensions: environmental (a 20-30% reduction in carbon footprint), economic (15-25% cost savings), and social (30-40% increase in employee engagement). Key implementation factors include technological readiness, management commitment, and alignment with ESG strategies. This research contributes a conceptual framework for the integration of E-HRM and Green HRM, along with practical recommendations for achieving sustainable competitive advantage in the digital age.
KEPEMIMPINAN TRANSFORMASIONAL, SELF EFFICACY, DAN KEMAMPUAN BERINOVASI: INVESTIGASI KINERJA KARYAWAN PADA PERUSAHAAN DI KABUPATEN SUKABUMI Maulana, Mochamad Afrizal; Wiyata, Mariati Tirta
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 6, No 4 (2022): JISIP (Jurnal Ilmu Sosial dan Pendidikan)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v6i4.4194

Abstract

Penelitian ini bertujuan untuk menginvestigasi kinerja karyawan pada perusahaan di Kabupaten Sukabumi yang diprediksi melalui kepemimpinan transformasional, self efficacy, dan kemampuan berinovasi. Penelitian ini menggunakan pendekatan kuantitatif dengan metode metode survey untuk mengetahui pengaruh antar variabel. Teknik pengambilan sampel yang digunakan adalah multistage random sampling yang merupakan bentuk kompleks dari cluster random sampling. Data yang dianalisis dalam penelitian ini merupakan data hasil pengisian angket yang diisi oleh seluruh sampel dalam penelitian ini yakni berjumlah 386 responden. Analisis data terdiri dari analisis deskriptif dan analisis inferensial. Analisis inferensial dilakukan melalui analisis jalur (path analysis) dengan terlebih dahulu melakukan uji asumsi yaitu normalitas dan homogenitas. Adapun hasil dari penelitian ini adalah: (1) terdapat pengaruh positif dari variabel pola kepemimpinan tranformasional terhadap kinerja karyawan, (2) Self efficacy berpengaruh langsung terhadap kinerja karyawan, (3) kemampuan berinovasi terhadap kinerja karyawan, (4) terdapat pengaruh langsung dan positif kepemimpinan transformasional terhadap self efficacy, dan (5) terdapat pengaruh langsung self efficacy terhadap kemampuan berinovasi karyawan
Co-Authors Agisna Tri Munandar Angelita, Kezia Mariati Tirta Wiyata Muchsam, Yoki Mulfi Sandi Yuda Purnamasari, Lathiyfah Shanti Respati, Galih Srimukti, Adesty