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All Journal JURNAL SAINS PEMASARAN INDONESIA E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Manajemen Kompeten Cakrawala Repositori Imwi Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) Jurnal Muhammadiyah Manajemen Bisnis (JMMB) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Jurnal Pijar : Studi Manajemen dan Bisnis International Journal of Multidisciplinary Sciences and Arts Journal of Artificial Intelligence and Digital Business The Eastasouth Management and Business
Mochamad Afrizal Maulana
Prodi Administrasi Bisnis, Universitas Sains Indonesia
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Determinants of Purchase Intention for Subsidized Housing in Flood-Prone Areas: Evidence from Bekasi Regency Maulana, Mochamad Afrizal; Yuda, Mulfi Sandi; Muchsam, Yoki; Raspati, Galih
International Journal of Multidisciplinary Sciences and Arts Vol. 5 No. 1 (2026): International Journal of Multidisciplinary Sciences and Arts, Article January 2
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/ijmdsa.v5i1.7760

Abstract

The subsidized housing sector in Indonesia, implemented through the Housing Financing Liquidity Facility (FLPP) program, plays a crucial role in improving access to adequate housing for low-income households by offering affordable prices and long-term financing schemes. However, the realization of subsidized housing in Bekasi Regency has declined sharply, from 20,004 units in 2022 to 13,908 units in 2024, representing a decrease of 30.5 percent. This trend indicates a weakening of purchase intention, suggesting that affordability alone is insufficient to sustain demand. This study aims to examine the effects of subsidized housing price, perceived flood risk, infrastructure quality, and building quality on housing purchase intention within the FLPP program in Bekasi Regency. A quantitative explanatory approach was applied using primary data collected through structured questionnaires from 100 respondents consisting of residents and prospective buyers of FLPP housing. Multiple linear regression analysis was employed to assess both partial and simultaneous effects of the independent variables. The results indicate that subsidized housing price, infrastructure quality, and building quality have positive and significant effects on housing purchase intention. Conversely, perceived flood risk has a negative and significant effect, indicating that higher flood risk perceptions reduce buyers’ willingness to purchase subsidized housing. These findings suggest that purchase intention is influenced by a comprehensive evaluation of affordability, environmental safety, and physical housing conditions. Therefore, improving flood risk mitigation and infrastructure quality, alongside maintaining affordable prices, is essential for enhancing the sustainability and effectiveness of subsidized housing programs.
Peran E-HRM dalam Meningkatkan Praktik Green HRM: Studi tentang Kinerja Organisasi Berkelanjutan di Era Digital Muchsam, yoki; Yoki Muchsam; , Galih Respati; Mulfi Sandi Yuda; Mochamad Afrizal Maulana
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 18 No 2 (2025): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v18i2.2602

Abstract

Digital transformation and sustainability demands are driving the need for the integration of E-HRM and Green HRM to achieve sustainable organizational performance. This integration serves as a solution to the challenges of resource efficiency, carbon footprint reduction, and enhanced employee engagement in the digital era. This research aims to analyse the role of E-HRM in enhancing Green HRM practices and its impact on sustainable organizational performance. The research methodology employs a Systematic Literature Review (SLR), utilising the Scopus database, with selection based on inclusion-exclusion criteria, data extraction, and thematic analysis of selected journals. The anticipated impact of E-HRM is its support for Green HRM through the digitalization of HR processes that reduce resource usage, the establishment of digital platforms for environmental awareness, and data-driven impact measurement. The integration of both significantly enhances sustainable performance across three dimensions: environmental (a 20-30% reduction in carbon footprint), economic (15-25% cost savings), and social (30-40% increase in employee engagement). Key implementation factors include technological readiness, management commitment, and alignment with ESG strategies. This research contributes a conceptual framework for the integration of E-HRM and Green HRM, along with practical recommendations for achieving sustainable competitive advantage in the digital age.
Digital Industry: Talent Mapping and Triple Helix Partnerships for Strengthening Services Exports Yoki Muchsam; Mochamad Afrizal Maulana; Cegunawan Cegunawan; Mulfi Sandi Yuda
The Eastasouth Management and Business Vol. 4 No. 02 (2026): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v4i02.852

Abstract

The digital industry is rapidly expanding and serves as a crucial driver of the global economy. However, developing countries like Indonesia are confronted with a significant digital talent gap and insufficient structured collaboration among government, industry, and academia, which hinders their competitiveness in the digital services export market. This study aims to review academic and policy literature on digital talent mapping and the Triple Helix model (government, industry, academia) as strategic tools to enhance digital services exports, particularly in emerging economies like Indonesia. Employing a systematic literature review (SLR) methodology, the study follows five phases: problem identification, literature search, inclusion and exclusion criteria, data extraction and synthesis, and thematic analysis, synthesizing insights from 25 publications dated between 2023 and 2025. The findings reveal that advanced economies have effectively integrated talent mapping with the Triple Helix model to foster growth in digital services exports. In contrast, Indonesia faces several challenges, including outdated curricula, a lack of integrated labor market data, and weak cross-sectoral coordination. The study highlights the necessity for further research to explore innovative solutions and collaborative frameworks that can address these challenges, ultimately enhancing Indonesia's capacity to compete in the global digital services market.
Pengaruh Kualitas Pelayanan, Keterjangkauan Harga dan Promosi Terhadap Kepuasan Pelajar Pengguna GoCar Hemat Cianjur Bila, Neng Mutiara Salsabila; Maulana, Mochamad Afrizal
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 6 No 1 (2026): Edisi Januari 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v6i1.2520

Abstract

The development of application-based transportation services has influenced consumer behavior, including students who are a potential user segment. However, differences in service quality, price affordability and promotional strategies for GoCar Hemat services often give rise to complaints that have the potential to reduce user satisfaction. This study aims to analyze the influence of service quality, price and promotion on the satisfaction of GoCar Hemat users among high school students in Cianjur District. The study uses a quantitative approach with a survey method through a questionnaire of 100 respondents selected using purposive sampling based on specific criteria and analyzed using multiple linear regression with the help of SPSS version 31. The results show that service quality, price affordability and promotion have a positive and significant effect on consumer satisfaction, with price affordability being the dominant factor. The three variables simultaneously contribute 79.9% to consumer satisfaction, while 20.1% is influenced by other factors outside the model. These findings emphasize the importance of improving service quality, affordable pricing strategies and targeted promotions in enhancing customer satisfaction, particularly among the student segment in non-metropolitan areas. This study is expected to provide practical contributions to Gojek's management and academic references for the development of online transportation service marketing studies
PENGARUH CITRA MEREK DAN IKLAN TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK AMDK MEREK AQUA Ruswandi, Irwan; Maulana, Mochamad Afrizal
Jurnal Pijar Vol 4 No 2 (2026): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v4i2.2012

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh citra merek dan iklan terhadap keputusan pembelian air minum dalam kemasan (AMDK) Aqua. Latar belakang penelitian ini adalah persaingan ketat antara Aqua sebagai pemimpin pasar dengan Le Minerale yang terus mengalami peningkatan pangsa pasar. Data Top Brand Index tahun 2020–2024 menunjukkan penurunan indeks merek Aqua, yang menuntut perusahaan untuk memperkuat strategi pemasaran. Penelitian ini menggunakan metode kuantitatif dengan pendekatan explanatory research. Data dikumpulkan melalui kuesioner kepada 130 responden di Sukabumi dan dianalisis menggunakan regresi linier berganda. Hasil penelitian membuktikan bahwa citra merek dan iklan berpengaruh positif serta signifikan terhadap keputusan pembelian, dengan kontribusi sebesar 70,6%. Temuan ini menunjukkan pentingnya memperkuat citra merek dan meningkatkan efektivitas iklan agar Aqua tetap menjadi pemimpin pasar AMDK di Indonesia. Kata Kunci: citra merek, iklan, keputusan pembelian, Aqua.
PENGARUH PRICE DISCOUNT DAN SHOPPING LIFESTYLE TERHADAP PEMBELIAN IMPULSIF PADA PENGGUNA SHOPEE GENERASI Z SUKABUMI Selia; Maulana, Mochamad Afrizal
JURNAL MUHAMMADIYAH MANAJEMEN BISNIS Vol 7 No 1 (2026): Jurnal Muhammadiyah Manajemen Bisnis (JMMB)
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid growth of e-commerce has led to significant changes in consumer purchasing behavior, particularly among Generation Z, who demonstrate high levels of digital platform engagement. Shopee, as one of Indonesia’s leading e-commerce platforms, offers various promotional stimuli that may trigger impulsive buying behavior. This study aims to analyze the influence of price discounts and shopping lifestyle on impulsive buying among Generation Z Shopee users in Sukabumi City. The research employs a quantitative associative approach using a survey method. Data were collected through questionnaires distributed to 100 respondents selected using purposive sampling. Data analysis was conducted using multiple linear regression with IBM SPSS Statistics version 31. The results indicate that both price discounts and shopping lifestyle have a positive and significant effect on impulsive buying, both partially and simultaneously. These findings provide theoretical implications by reinforcing the role of price-based promotional stimuli and lifestyle-related factors in explaining impulsive buying behavior within the context of digital commerce, particularly among Generation Z consumers in developing urban areas. Keywords: E-commerce, Impulsive Buying, Price Discount, Shopee, Shopping Lifestyle.
Pengaruh Work Life Balance dan Budaya Organisasi Terhadap Kepuasan Kerja Karyawan Generasi Z Di Kota Bogor Zahra, Zalfa Alifah; Maulana, Mochamad Afrizal
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.7261

Abstract

kepuasan kerja karyawan menjadi salah satu faktor penting dalam meningkatkan kinerja dan keberlangsungan organisasi, khususnya pada karyawan Generasi Z yang memiliki karakteristik dan ekspektasi kerja yang berbeda dibanding generasi sebelumnya. Kurangnya keseimbangan antara kehidupan kerja dan kehidupan pribadi serta budaya organisasi yang kurang mendukung dapat mempengaruhi tingkat kepuasan kerja karyawan. Penelitian ini bertujuan untuk menganalisis pengaruh Work Life Balance dan Budaya Organisasi terhadap Kepuasan Kerja karyawan Generasi Z di Kota Bogor. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Populasi dalam penelitian ini adalah karyawan Generasi Z di Kota Bogor dengan teknik pengambilan sampel menggunakan simple random sampling. Penentuan jumlah sampel menggunakan rumus Cochran dengan margin of error 7% sehingga diperoleh 196 responden, dan data yang berhasil dikumpulkan sebanyak 199 responden. Teknik analisis data yang digunakan adalah analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa Work Life Balance dan Budaya Organisasi berpengaruh positif dan signifikan terhadap Kepuasan Kerja baik secara parsial maupun simultan. Persamaan regresi yang diperoleh yaitu Y = 4,409 + 0,195 X₁ + 0,385 X₂, yang menunjukkan bahwa Budaya Organisasi memiliki pengaruh yang lebih besar dibandingkan Work Life Balance terhadap Kepuasan Kerja. Hasil penelitian ini diharapkan dapat memberikan kontribusi bagi organisasi dalam menciptakan lingkungan kerja yang mendukung keseimbangan kehidupan kerja serta budaya organisasi yang positif guna meningkatkan kepuasan kerja karyawan Generasi Z.
PENGARUH GAYA KEPEMIMPINAN KEPALA SEKOLAH DAN LINGKUNGAN KERJA TERHADAP KINERJA GURU DI MADRASAH RAUDHATUL ATHFAL ( RA) KECAMATAN PARAKANSALAK KABUPATEN SUKABUMI Hamidah, Neng Siti; Maulana, Mochamad Afrizal
Jurnal Pijar Vol 4 No 2 (2026): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v4i2.2011

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh gaya kepemimpinan dan lingkungan kerja terhadap kinerja guru di Madrasah Raudhatul Athfal (RA) Kecamatan Parakansalak. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian asosiatif kausal. Sampel penelitian berjumlah 30 guru RA yang ditentukan dengan teknik sampling jenuh. Instrumen penelitian berupa kuesioner dengan skala Likert yang sebelumnya diuji validitas dan reliabilitasnya. Analisis data dilakukan melalui uji asumsi klasik, regresi linier berganda, uji t, uji F, serta koefisien determinasi. Hasil penelitian menunjukkan bahwa gaya kepemimpinan berpengaruh positif dan signifikan terhadap kinerja guru. Demikian pula, lingkungan kerja berpengaruh positif dan signifikan terhadap kinerja guru. Secara simultan, gaya kepemimpinan dan lingkungan kerja berkontribusi signifikan terhadap peningkatan kinerja guru RA. Nilai koefisien determinasi (R²) mengindikasikan bahwa 61% variasi kinerja guru dapat dijelaskan oleh kedua variabel, sedangkan sisanya dipengaruhi faktor lain di luar penelitian ini. Temuan ini menegaskan bahwa kepemimpinan kepala sekolah yang efektif dan lingkungan kerja yang kondusif merupakan faktor kunci dalam meningkatkan profesionalisme dan kinerja guru RA.
Co-Authors , Galih Respati Agisna Tri Munandar Akbar, Tri Sanatha Wahyu Angelita, Kezia Bila, Neng Mutiara Salsabila Cegunawan Cegunawan Feni Desvianda Galih Raspati Hamidah, Neng Siti Hasya Nindi Fadillah Istikomah Istikomah Kirana Widyadhana Rachman Mariati Tirta Wiyata Muchsam, Yoki Mulfi Sandi Yuda Purnamasari, Lathiyfah Shanti Ruswandi, Irwan Selia Srimukti, Adesty Suci Kirani Putri Susilawati, Susilawati Yuningsih, Yuyun Yuniati Zahra, Zalfa Alifah