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All Journal J-MAS (Jurnal Manajemen dan Sains) Journal of Management and Innovation Entrepreneurship (JMIE) PENG: Jurnal Ekonomi dan Manajemen Jejak digital: Jurnal Ilmiah Multidisiplin Jurnal Ekonomi dan Bisnis
Deka Veronica
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Evaluasi Program ‘Yuk Nabung Saham oleh PT. Bursa Efek Indonesia Terhadap Peningkatan Literasi dan Inklusi Keuangan di Kota Jambi Sugeng Haryono; Deka Veronica
J-MAS (Jurnal Manajemen dan Sains) Vol 5, No 2 (2020): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v5i2.200

Abstract

The growth of investors in the Indonesian capital market as one of the alternatives to public investment is considered quite good Indonesia Stock Exchange (IDX) as the manager of securities sales in Indonesia continues to make efforts to improve the understanding of public investment in the capital market. One of them is by increasing the number of Bank Administrator Of Customer's Fund Account (BANK RDN) and at this time IDX is eager to make the introduction of the program "Yuk Nabung Saham". This program is a campaign that invites indonesians to invest in the capital market through "share saving". This research aims to test the influence of the "Yuk Nabung Saham" program on improving financial literacy and inclusion in economic studies students in universities in Jambi cities who have met the sample criteria. Based on the research results of the campaign program "Yuk Nabung Saham" has a positive effect on the increase in financial literacy and inclusion in students in Jambi city means that if someone follows the program then literacy will be more increased and financial inclusion will be easier to obtain in addition to the campaign program "Yuk Nabung Saham" has a positive impact on the increasing number of stock investors, especially students in Jambi city, meaning if the YNS program goes well and can manage it , the greater the level of student financial inclusion.
Pengaruh Media Sosial Terhadap Keputusan Pembelian pada Usaha Fashion di Kota Jambi Rajev Akbar Ratu; Deka Veronica; Endah Tri Kurniasih
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): Januari: Inprogress
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/a7zszj58

Abstract

This study aims to analyze the influence of social media on consumer purchasing decisions in the fashion businessin Jambi City. Social media has become one of the primary platforms in marketing strategies, especially in thefashion industry, which heavily relies on visuals and trends. This research employed a quantitative approach usinga questionnaire distributed to 97 respondents who are consumers of fashion products in Jambi City. The collecteddata were analyzed using simple linear regression to determine the extent of social media's influence on purchasingdecisions. The results show that social media has a positive and significant effect on purchasing decisions. Thisstudy is expected to serve as a reference for fashion entrepreneurs in designing more targeted digital marketingstrategies. 
PENGARUH PROMOSI DAN TAMPILAN PRODUK TERHADAP IMPULSE BUYING PADA E-COMMERCE APLIKASI SHOPEE DI KOTA JAMBI Ade Erma Suryani; Deka Veronica; Hario Tamtomo
Journal of Management and Innovation Entrepreneurship (JMIE) Vol. 2 No. 4 (2025): Juli
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jmie.v2i4.2866

Abstract

Penelitian ini bertujuan untuk meneliti peran Promosi dan Tampilan produk dalam memengaruhi perilaku Pembelian mendadak di antara pengguna e-commerce Shopee di Kota Jambi. Studi ini mengadopsi pendekatan kuantitatif dengan cara mengumpulkan data melalui kuesioner yang dibagikan kepada 96 responden yang merupakan pelanggan Shopee di daerah tersebut. Data dianalisis dengan metode regresi linier berganda untuk menentukan pengaruh setiap variabel terhadap perilaku Pembelian mendadak. Temuan dari penelitian ini menunjukkan bahwa promosi berpengaruh signifikan terhadap Pembelian mendadak. Promosi yang menarik terbukti dapat mendorong konsumen untuk melakukan pembelian tanpa adanya rencana sebelumnya. Namun, hasil penelitian ini juga mengindikasikan bahwa Tampilan produk tidak berpengaruh signifikan terhadap Pembelian mendadak. Berdasarkan hasil ini, pelaku bisnis dalam bidang e-commerce disarankan untuk mengoptimalkan strategi promosi mereka guna meningkatkan Pembelian mendadak di platform yang mereka kelola. Kata kunci: Impulse buying, Promosi, Tampilan produk, E-commerce
Pengaruh Flash Sale dan Ulasan Online Terhadap Minat Beli Produk Alibaba di Indonesia M. Wiranto; Irmanelly; Deka Veronica
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 6 (2025): NOVEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/jf8b3f96

Abstract

This study aims to examine the influence of flash sales and online reviews on purchase intention for Alibaba products in Indonesia. A quantitative approach was employed, with data collected through questionnaires distributed to 100 respondents. The data were analyzed using SmartPLS 4 to assess validity, reliability, and both direct and indirect relationships among the variables. The findings indicate that flash sales do not have a significant direct effect on purchase intention, while online reviews have a positive and significant effect. Furthermore, flash sales exert a significant indirect effect on purchase intention when mediated by AI-based product reviews. These findings suggest that integrating online product reviews can enhance the effectiveness of promotional strategies such as flash sales in stimulating consumer purchase intention.
Determinan Inklusivitas Pertumbuhan Ekonomi Provinsi Jambi Rahayu Elisa N; Irmanelly, Irmanelly; Adi Putra; Deka Veronica; Asrini, Asrini
Jurnal Ekonomi dan Bisnis (Bisnisia) Vol. 1 No. 01 (2025): ISSUE MEI
Publisher : PT. Mifandi Mandiri Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini berjudul “Determinan Inklusivitas Pertumbuhan Ekonomi Provinsi Jambi”. Penelitian ini bertujuan untuk menganalisis perkembangan pertumbuhan ekonomi inklusif Provinsi Jambi dan pengaruh indeks pembangunana manusia dan gini rasio terhadap pertumbuhan ekonomi inklusif Provinsi Jambi Untuk menjawab tujuan tersebut digunakan metode analisis deskriftif dan metode analisis regresi data panel menggunakan metode fixed effect model degan priode tahun 2017-2021 dan 11 Kabupaten /Kota di Provinsi Jambi Hasil penelitian ini menunjukkan bahwa: perkembangan ekonomi inklusif di Provinsi Jambi cukup memuaskan. Variabel indeks pembangunan manusia memiliki pengaruh positif dan signifikan terhadap pertumbuhan ekonomi inklusif Provinsi jambi, variabel gini ratio berpengauh posotif dan signifikan terhadap pertumbuhan ekonomi inklusif di Provinsi Jambi.
Co-Authors Ade Erma Suryani Adi Putra Asrini Asrini Endah Tri Kurniasih Hario Tamtomo Irmanelly Irmanelly, Irmanelly M. Wiranto Rahayu Elisa N Rajev Akbar Ratu Sugeng Haryono