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ADINDA RYAN MARGANTIKA
FACULTY OF ECONOMIC OF BOYOLALI UNIVERSITY
Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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PROMOTION EFFECT ANALYSIS ON THE SALES VOLUME OF HONDA MOTORCYCLE AT PT TIMBUL MANDIRI JAYA BOYOLALI A.FIDHIARR ARIESTANTO TNK; UNNA RIA SAFITRI; ADINDA RYAN MARGANTIKA
INTERNATIONAL JOURNAL OF MULTI SCIENCE Vol. 1 No. 10 (2021): INTERNATIONAL JOURNAL OF MULTISCIENCE - JANUARY EDITION
Publisher : CV KULTURA DIGITAL MEDIA

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Abstract

This study aims to determine the effect of promotion on the sales volume of Honda motorcycles at PT Timbul Mandiri Jaya Boyolali. Methods of data collection using questionnaire method. The data analysis used is multiple regression analysis and significance testing using the t and f test. The result show that that there is a positive and significant effect of advertising, personal selling and direct marketing to sales volume with < with significance of 5% or 0,05, while the remaining 2 variables are sales promotion and public elations which have no positive and insignificant effect on sales volume.
Co-Authors A.FIDHIARR ARIESTANTO TNK Safitri, Unna Ria