Multicience
Vol. 1 No. 10 (2021): INTERNATIONAL JOURNAL OF MULTISCIENCE - JANUARY EDITION

PROMOTION EFFECT ANALYSIS ON THE SALES VOLUME OF HONDA MOTORCYCLE AT PT TIMBUL MANDIRI JAYA BOYOLALI

A.FIDHIARR ARIESTANTO TNK (FACULTY OF ECONOMIC OF BOYOLALI UNIVERSITY)
UNNA RIA SAFITRI (FACULTY OF ECONOMIC OF BOYOLALI UNIVERSITY)
ADINDA RYAN MARGANTIKA (FACULTY OF ECONOMIC OF BOYOLALI UNIVERSITY)

Article Info

Publish Date
28 Jan 2021

Abstract

This study aims to determine the effect of promotion on the sales volume of Honda motorcycles at PT Timbul Mandiri Jaya Boyolali. Methods of data collection using questionnaire method. The data analysis used is multiple regression analysis and significance testing using the t and f test. The result show that that there is a positive and significant effect of advertising, personal selling and direct marketing to sales volume with < with significance of 5% or 0,05, while the remaining 2 variables are sales promotion and public elations which have no positive and insignificant effect on sales volume.

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Journal Info
Multicience
Website

Abbrev

ijm

Publisher

CV KULTURA DIGITAL MEDIA

Subject

Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

Description

The principle reason for INTERNATIONAL JOURNAL OF MULTISCIENCE is to give an academic discussion to the world, over to share great learning. It expects to be the voice of scholars around the world. One of its establishing standards is that of backing of the scholastic research field. The ...