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All Journal J-MAS (Jurnal Manajemen dan Sains)
M Alhudhori
Fakultas Ekonomi, Universitas Batanghari
Economics, Econometrics & Finance Social Sciences

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Index of Student Satisfaction with Service at the Faculty of Economics, Batanghari Jambi University M Alhudhori; Amalia Paramita Sari
J-MAS (Jurnal Manajemen dan Sains) Vol 6, No 2 (2021): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v6i2.321

Abstract

This research aims to find out the academic service to students at the Faculty of Economics, Batanghari Jambi University and to find out student satisfaction with Academic service at the Faculty of Economics, Batanghari Jambi University. The variable in this research is one, namely student satisfaction with academic service. The sample in this study was all students of the Faculty of Economics unbari numbered 81 people. The instruments used in this study are documentation to obtain forms of academic service and questionnaires to obtain student satisfaction scores for academic service. Data analysis techniques used are quantitative descriptive analysis techniques using percentage formulas to answer the second problem formulation. Through the method and analysis of the data showed that the level of student satisfaction with academic service at the Faculty of Economics, Batanghari Jambi University, was a student who was in the high category was 6 people with a percentage of 7.4%, and those in the moderate category were 58 people with a percentage of 71.6%, while the lowest chose were 17 people with a percentage of 20.9%. Thus the level of student satisfaction with academic services at the Faculty of Economics, Batanghari Jambi University is in the moderate category of 58 students with a percentage of 71.6%.
E-Service Quality, Corporate Image, Government Policy terhadap E-Satisfaction pada Universitas yang di Moderasi E-Trust Albetris Albetris; M Alhudhori; Reni Devita; Muhammad Emil
J-MAS (Jurnal Manajemen dan Sains) Vol 7, No 2 (2022): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v7i2.757

Abstract

Service competition at the University with the use of technological facilities to serve people who have not been served by services at the University has great potential to expand the distribution of services to the community. The model of service marketing, relational marketing and digital marketing needs to be studied simultaneously through a service marketing management approach to get e-satisfaction. The purpose of this study was to obtain an e-Satisfaction model at the University as a marketing strategy for University services, especially in Jambi Province. The research design used an explanatory survey approach. The survey was conducted at Private Universities in Jambi Province. The number of respondents as many as 392 University service users taken by random sampling. Data analysis was carried out using a structural equation modeling (SEM) approach and the SmartPLS 4 program.
Co-Authors Albetris, Albetris Amalia Paramita Sari Muhammad Emil Reni Devita