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Hajar Affiah
STIE Muhammadiyah Asahan, North Sumatera, Indonesia
Chemistry Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Social Sciences

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Optimization Increases Customer Satisfaction Through Mudharabah Financing Products and Brand Image Adetia Azmi Tanjung; Hajar Affiah
Journal of Social Science Vol. 3 No. 2 (2022): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (346.919 KB) | DOI: 10.46799/jss.v3i2.308

Abstract

The purpose of this study is to analyze the effect of mudharabah financing and brand image partially and simultaneously on customer satisfaction at Commercial Islamic Banks. This type of research is classified as associative. The population and sample in this study were 92 respondents with a sampling technique using an accidental sampling approach. The results showed that both partially and simultaneously mudharabah and brand image had a positive and significant effect on customer satisfaction at Commercial Islamic Banks. Mudharabah financing variable has a greater influence than brand image in influencing customer satisfaction at Commercial Islamic Banks.
Co-Authors Tanjung, Adetia Azmi