Journal of Social Science
Vol. 3 No. 2 (2022): Journal of Social Science

Optimization Increases Customer Satisfaction Through Mudharabah Financing Products and Brand Image

Adetia Azmi Tanjung (STIE Muhammadiyah Asahan, North Sumatera, Indonesia)
Hajar Affiah (STIE Muhammadiyah Asahan, North Sumatera, Indonesia)

Article Info

Publish Date
18 Mar 2022

Abstract

The purpose of this study is to analyze the effect of mudharabah financing and brand image partially and simultaneously on customer satisfaction at Commercial Islamic Banks. This type of research is classified as associative. The population and sample in this study were 92 respondents with a sampling technique using an accidental sampling approach. The results showed that both partially and simultaneously mudharabah and brand image had a positive and significant effect on customer satisfaction at Commercial Islamic Banks. Mudharabah financing variable has a greater influence than brand image in influencing customer satisfaction at Commercial Islamic Banks.

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Journal Info
Journal of Social Science
Website

Abbrev

jsss

Publisher

Syntax Corporation Indonesia

Subject

Religion Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Description

The Journal of Social Science provides a means for sustained discussion of relevant issues that fall within the focus and scopes of the journal which can be examined empirically. The journal publishes research articles covering all aspects of social sciences, ranging from Management, Economics, ...