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Peningkatan Literasi Digital Marketing Mahasiswa Asean Melalui Digicultour Abdimas Internasional di Pangasinan State University, Filipina Afifani Aulida Romadhoni; Alshaf Pebrianggara; Andry Rachmadany
Abdimas Toddopuli: Jurnal Pengabdian Pada Masyarakat Vol. 7 No. 1 (2025): Volume 7, No 1, Desember 2025
Publisher : Universitas Cokroaminoto Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30605/atjpm.v7i1.7157

Abstract

Di era transformasi digital, literasi digital marketing menjadi kunci utama dalam meningkatkan daya saing pelaku usaha, khususnya bagi Usaha Mikro, Kecil, dan Menengah (UMKM). Program DigiCulTour merupakan kolaborasi internasional antara Universitas Muhammadiyah Sidoarjo (UMSIDA) dan Pangasinan State University (PSU) Filipina, yang bertujuan meningkatkan literasi digital marketing mahasiswa ASEAN melalui pelatihan, seminar, serta kompetisi pitching. Kegiatan ini memfokuskan pada pemanfaatan platform media sosial seperti TikTok, Instagram, dan Facebook Marketplace yang populer di Indonesia dan Filipina. Metode pelaksanaan mencakup penyampaian materi, studi kasus, praktik kampanye digital, serta evaluasi langsung. Hasil kegiatan menunjukkan peningkatan pemahaman peserta terhadap konsep digital marketing, terbentuknya forum diskusi internasional, serta penguatan keterampilan soft skill komunikasi dan kolaborasi lintas budaya. Program ini tidak hanya memperluas wawasan global mahasiswa, tetapi juga menjadi sarana efektif dalam penguatan kompetensi digital marketing di kawasan ASEAN, mendorong pengembangan usaha yang adaptif di era digital.
From Scalability to Sustainability: A 20-Year Retrospective on Deep Learning and Parameter-Efficient Fine-Tuning for Text Classification: Dari Skalabilitas ke Keberlanjutan: Tinjauan 20 Tahun tentang Pembelajaran Mendalam dan Penyesuaian Parameter yang Efisien untuk Klasifikasi Teks Andry Rachmadany; Ika Safitri Windiarti
JOINCS (Journal of Informatics, Network, and Computer Science) Vol. 9 No. 1 (2026): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/joincs.v9i1.1711

Abstract

In the area of natural language processing (NLP), especially regarding text classification, earlier methods that relied on traditional machine learning are being increasingly replaced by neural network designs like convolutional neural networks and recurrent neural networks. Additionally, the rise of transformer-based models has led to considerable improvements in performance, though this comes with higher demands for computing power and energy usage. This paper provides a look back at the development of deep learning and Parameter-Efficient Fine-Tuning (PEFT) methods for text classification from 2005 to 2025. The research explores important technological advancements, evaluates the balance between performance, scalability, and efficient computing, and points out the rising concern for sustainability in the development of artificial intelligence. The findings show a transition from strategies aimed at simply increasing scale to those that focus on more efficiency. In this setting, PEFT has become an important advancement in easing the computing load without greatly impacting performance, although it still faces challenges in flexibility and energy consciousness. These insights are anticipated to lay the groundwork for more research into creating environmentally friendly NLP technologies.
Implementation of Cooperative Mobile Application Design using the Design Thinking Method Johan Prasetyo; Istian Kriya Almanfaluti; Andry Rachmadany
Jurnal Informatika Ekonomi Bisnis Vol. 8, No. 2 (June 2026)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v8i2.1436

Abstract

This study aims to design a digital cooperative application prototype using the Design Thinking method and evaluate its usability using the Single Ease Question method. The research employed a descriptive quantitative approach consisting of empathize, define, ideate, prototype, and test stages. Data were collected through interviews, observations, and questionnaires distributed to cooperative members. The findings revealed several problems, including slow administrative processes, lack of data transparency, and the absence of payment reminder systems. Based on these findings, a prototype application was developed featuring login, digital payment, financial reports, loan applications, and profile management. Testing involved 100 respondents using the SEQ method and produced an average score of 6.4 out of 7. The results indicate that the application is categorized as easy to very easy to use. Therefore, the Design Thinking method effectively produced a user-friendly digital cooperative application prototype that meets user needs.
Implementation of Cooperative Mobile Application Design using the Design Thinking Method Johan Prasetyo; Istian Kriya Almanfaluti; Andry Rachmadany
Jurnal Informatika Ekonomi Bisnis Vol. 8, No. 2 (June 2026)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v8i2.1436

Abstract

This study aims to design a digital cooperative application prototype using the Design Thinking method and evaluate its usability using the Single Ease Question method. The research employed a descriptive quantitative approach consisting of empathize, define, ideate, prototype, and test stages. Data were collected through interviews, observations, and questionnaires distributed to cooperative members. The findings revealed several problems, including slow administrative processes, lack of data transparency, and the absence of payment reminder systems. Based on these findings, a prototype application was developed featuring login, digital payment, financial reports, loan applications, and profile management. Testing involved 100 respondents using the SEQ method and produced an average score of 6.4 out of 7. The results indicate that the application is categorized as easy to very easy to use. Therefore, the Design Thinking method effectively produced a user-friendly digital cooperative application prototype that meets user needs.