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Rizky Syahputra
Universitas Labuhanbatu
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Social Sciences

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PENGARUH MOTIVASI, KUALITAS LAYANAN DAN ENVIRONMENT DENGAN PERSEPSI HARGA TERHADAP WORD OF MOUTH DAN REVISIT INTENTION Rosmina Rosmina; Sumitro Sarkum; Rizky Syahputra
Jurnal Inovasi Penelitian Vol 2 No 5: Oktober 2021
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jip.v2i5.801

Abstract

Banyak faktor yang mempengaruhi berhasilnya suatu usaha UMKM. Antara lain seperti layanan, lingkungan, harga, motivasi, dan lainnya. Penelitian ini bertujuan untuk: 1) mempelajari peran motivasi, kualitas layanan serta lingkungan dan pengaruhnya terhadap monetary price dan behavior price, 2) menyelidiki apakah motivasi, kualitas layanan dan lingkungan dapat meningkatkan Word of mouth, 3)melihat dampak monetary price dan behavior price dipengaruhi word of mouth, 4)memahami efek monetary price dan behavior price pada konsumen untuk berkunjung kembali, dan 5)menyelidiki pengaruh dari word of mouth terhadap niat berkunjung kembali. Penelitian ini merupakan penelitian case study dengan populasi pengunjung caffe atau restoran di Labuan Batu Selatan. Hasil penelitian menunjukan bahwa adanya pengaruh secara langsung pada service quality terhadap monetary price, motivation berpengaruh langsung terhadap monetary price, motvation berpengaruh langsung terhadap behavior price, dan behavior price terhadap word of mouth.
Pengaruh Promosi, Harga dan Kualitas Pelayanan Terhadap Kepuasan Konsumen pada PT Happy Kiddy Indonesia Rantauprapat Heni Aulia Safitri; Rizky Syahputra; M Ali Al Ikhsan
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 1 (2025): Maret : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

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Abstract

The purpose of this study was to determine the effect of promotion, price and service quality on consumer satisfaction at PT Happy Kiddy Indonesia Rantauprapat. The sample used was 100 people, namely Happy Kiddy Rantauprapat consumers. The results of the study showed that promotion, price and service quality had a positive and significant effect both partially and simultaneously on consumer satisfaction. For the promotion variable, the t-count value was obtained (3.664) > t table (1.661) with a significance level of 0.000 <0.05. This means that promotion has a positive and significant effect on consumer satisfaction. For the price variable, the t-count value was obtained (2.980) > t table (1.661) with a significance level of 0.001 <0.05. This means that price has a positive and significant effect on consumer satisfaction. For the service quality variable, the t-count value was obtained (5.874) > t table (1.661) with a significance level of 0.000 <0.05. This means that service quality has a positive and significant effect on consumer satisfaction.
Co-Authors Heni Aulia Safitri M Ali Al Ikhsan Rosmina Rosmina Sumitro Sarkum