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All Journal Attanwir : Jurnal Keislaman dan Pendidikan Warta LPM
sugito
STAI Attanwir Bojonegoro
Religion Economics, Econometrics & Finance Education Engineering Health Professions Social Sciences

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Pengaruh Strategi Pemasaran terhadap Minat Menabung Anggota di Koperasi Pondok Pesantren As-Sakinah Bojonegoro sugito
Attanwir : Jurnal Keislaman dan Pendidikan Vol. 10 No. 2 (2019): September
Publisher : STAI Attanwir Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (714.282 KB) | DOI: 10.53915/jurnalkeislamandanpendidikan.v10i2.25

Abstract

Koperasi Pondok Pesantren As-Sakinah Bojonegoro adalah suatu badan usaha ekonomi yang berbadan hukum koperasi, terorganisir dalam bentuk koperasi syariah, melakukan etika moral dengan memperhatikan prinsip-prinsip ajaran agama Islam. Dalam setiap perusahaan maupun lembaga keuangan pasti memerlukan adanya strategi pemasaran, strategi pemasaran yang dimiliki oleh perusahaan harus mempunyai strategi yang baik agar tercapai visi dan misi perusahaan, dengan menggunakan strategi pemasaran yang baik diharapkan perusahaan dapat mengatasi persaingan dengan perusahaan sejenis, sehingga dapat meningkatkan produktifitas dan pendapatan perusahaan. Penelitian ini bertujuan untuk mengetahui pengaruh strategi pemasaran terhadap minat menabung anggota di Koperasi Pondok Pesantren As-Sakinah Bojonegoro, penelitian ini menggunakan pendekatan kuantitatif, adapun data yang diperoleh dari data primer dan sekunder. Data yang diperoleh dianalisis dengan metode analisis regresi linier sederhana. Menggunakan perangkat lunak SPSS 16.0 for Windows. Hasil penelitian ini menunjukkan bahwa variabel strategi pemasaran (X) berpengaruh tidak signifikan terhadap minat menabung anggota, koefesien determinasi menunjukkan bahwa pengaruh variabel independen (strategi pemasaran) terhadap variabel dependen (minat menabung) adalah sebesar 0,101, sedangkan sisanya 89,90% (100% - 0,101) dipengaruhi oleh faktor lain. Sedangkan uji t bahwa nilai t sebesar 1,960 < 2,018 atau t hitung lebih kecil dari pada t tabel, maka H0 diterima dan Ha ditolak, artinya tidak signifikan.
Pendampingan Legalitas Usaha dan Produk UMKM Anggota BMT NU Singgahan Moh.Muhajir; Lukman Khoirin; Sugito
Warta LPM WARTA LPM, Vol. 26, No. 2, April 2023
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (569.061 KB) | DOI: 10.23917/warta.v26i2.1620

Abstract

Individuals or groups that produce products, be it food, goods or services, don't just sell without a product identity. As a form of identity for the product that is owned, a brand is needed to provide the identity of the product. The identity of the product can be in the form of a product brand and the legality of the product. In this study, assistance is provided to MSME actors for product legality. Assistance is carried out with the target of BMT NU Singgahan members who have businesses. The assistance was carried out with the first step, namely a business survey owned by BMT NU Singgahan members who are MSME actors. Furthermore, the focus group discussion (FGD). After the FGD, it will be followed by socialization of the mentoring program that will be carried out. In addition to outreach, this study provides training on how to obtain product legality in the form of business registration numbers (NIB), home industry food production certificates (SPP-IRT), halal certificates, and brands registered with the Directorate General of Intellectual Property (DJKI) as well as product financing by BMT NU Singgahan. The resource persons in the training were from the Tuban Health Office, Curator of Curation Houses, Companion for Halal Solution Institute (PPH LSH) ISNU Tuban halal products, and BMT NU Singgahan. From the results of a study that has been conducted, there are 24 MSMEs from 8 villages partnering with BMT NU Singgahan who are willing to be assisted in submitting the legality of MSME products and businesses including NIB, SPP-IRT, halal certificates, and brands registered with the Directorate General of Intellectual Property (DJKI) as well as product financing by BMT NU Singgahan.
Co-Authors Lukman Khoirin Moh. Muhajir