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All Journal Tadbir: Jurnal Manajemen Dakwah
Rezky Meilia Sari
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Religion Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Umrah Service Management PT. Zakiah Dina Tayyibah Muhammad Majdy Amiruddin; Najamiah Amir; Rezky Meilia Sari
Tadbir: Jurnal Manajemen Dakwah Vol 5 No 1 (2020): Tadbir: Jurnal Manajemen Dakwah
Publisher : Jurusan Manajemen Dakwah, Fakultas Dakwah dan Komunikasi, UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/tadbir.v5i1.1964

Abstract

This research is to analyze the strategy of umrah pilgrimage services in PT. Zakiah Dina Tayyibah. This research uses descriptive mothod. The data collection techniques obtained through interviews, observation, and documentation. This research shows that PT. Zakiah Dina Tayyibah can improve services and strengthen a company. PT. Zakiah Dina Tayyibah uses several strategies with brochures, websites, and others so as to improve the quality of the company’s services PT. Zakiah Dina Tayyibah also provides several branch companies in various regions making it easier for pilgrims to access information and to register umrah pilgrims
Co-Authors Amiruddin, Muhammad Majdy Najamiah Amir