Tadbir: Jurnal Manajemen Dakwah
Vol 5 No 1 (2020): Tadbir: Jurnal Manajemen Dakwah

Umrah Service Management PT. Zakiah Dina Tayyibah

Muhammad Majdy Amiruddin (IAIN Parepare)
Najamiah Amir (IAIN Parepare)
Rezky Meilia Sari (IAIN Parepare)

Article Info

Publish Date
31 Mar 2020

Abstract

This research is to analyze the strategy of umrah pilgrimage services in PT. Zakiah Dina Tayyibah. This research uses descriptive mothod. The data collection techniques obtained through interviews, observation, and documentation. This research shows that PT. Zakiah Dina Tayyibah can improve services and strengthen a company. PT. Zakiah Dina Tayyibah uses several strategies with brochures, websites, and others so as to improve the quality of the company’s services PT. Zakiah Dina Tayyibah also provides several branch companies in various regions making it easier for pilgrims to access information and to register umrah pilgrims

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Journal Info
Tadbir: Jurnal Manajemen Dakwah
Website

Abbrev

tadbir

Publisher

UIN Sunan Gunung Djati Bandung

Subject

Religion Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Description

Tadbir: Jurnal Manajemen Dakwah adalah jurnal yang diterbitkan oleh Jurusan Manajemen Dakwah Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung sejak tahun 2016. Jurnal ini mempublikasikan karya ilmiah hasil penelitian dalam mengembangkan konsep dan teori berkaitan dengan kajian Manajemen ...