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All Journal Journal of Business and Behavioural Entrepreneurship JURNAL PENDIDIKAN TAMBUSAI Cakrawala Pedagogik JURNAL LENTERA BISNIS Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Profit: Jurnal Manajemen, Bisnis dan Akuntansi Media Abdimas
Lista Meria
Universitas Esa Unggul
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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Perceived Quality, Trust, Satisfaction on Student Loyalty in Private Universities Elistia Elistia; Jovita Nathania; Rojuaniah; Lista Meria; Mitsalina Tantri
Journal of Business and Behavioural Entrepreneurship Vol 6 No 2 (2022): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.006.2.05

Abstract

The best universities certainly have advantages which are their competitiveness. These are essential studies conducted at private universities in West Jakarta, Indonesia, about the effect of perceived quality, trust, and student satisfaction on student loyalty. This study aims to examine the effect of perceived quality on students, student satisfaction, and student confidence in student loyalty. The population of this research is the five best universities in West Jakarta, with a total sample of 150 students. The research design used in this study is a causal descriptive research design and uses a quantitative method approach that is processed and tested using SEM-PLS. The findings of this study indicate that the perceived quality of students, student trust, and student satisfaction is proven to increase student loyalty, and the perceived quality of students will affect student loyalty through student satisfaction. These findings have also provided a better understanding of how each factor affects student loyalty. This research contributes to the theoretical and practical levels, as well as contribute knowledge to the determinants of student loyalty at the 5 Best Private Universities in West Jakarta, Indonesia.
CHALLENGES AND OPPORTUNITIES FOR ADOPTING ARTIFICIAL INTELLIGENCE IN EDUCATION : A LITERATURE REVIEW Lista Meria; Saukani
Cakrawala Pedagogik Vol. 7 No. 1 (2023): Cakrawala Pedagogik
Publisher : Sekolah Tinggi Keguruan dan Pendidikan Syekh Manshur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51499/cp.v7i1.356

Abstract

Technology and artificial intelligence (AI) are growing and their implementation is very fast. AI has become a part of our daily life. AI makes people start changing the way they think, work and learn. The education sector is one of the many affected by AI, even though its implementation faces many challenges and ethics. The aim of this study is to analyze the benefits, opportunities and challenges of AI in education. The method used in this study is a review of relevant literature on the research focus of AI in education. A total of 24 articles were analyzed to gain an in-depth understanding of the opportunities, benefits and challenges of adopting AI in education. The results show that the adoption of AI in education has been widely carried out in various countries and is increasingly emerging in the industrial era 4.0 coupled with the crisis due to the Covid-19 pandemic. AI in education creates new opportunities and challenges that require further hard work and innovation. This study also provides recommendations and directions for future research.
Pengenalan Aplikasi Bibliometrik “Dimensions” Dalam Menentukan Analisa Kutipan Artikel Multidispilin Berdasarkan Negara (Periode Tahun 2000 – 2022) Nizirwan Anwar; Ummanah Ummanah; Tri Ismardiko; Euis Sadeli; Alivia Yulfitri; Lista Meria; Binastya Anggara Sekti
Media Abdimas Vol 3 No 2 (2023): Jurnal Media Abdimas Vol 3 No 2 Juli 2023
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Bibliometrik berasal dari bahasa Yunani yang berupa gabungan kata biblion (buku) dan kata metron (pengukuran). Istilah ini pertama kali diperkenalkan Raisig (1942) dan dipopulerkan oleh Alan Pritchard (1969) dalam artikelnya yang berjudul “Statistical Bibliography or Bibliometrics”. Analisis secara bibliometrik dilakukan dengan menggunakan data (csv dan ris/bib) dan penulis dalam mempublikasikan ilmiah serta artikel dan kutipan bertujuan untuk mengukur luaran individu atau tim peneliti, institusi, dan negara, mengidentifikasi jaringan nasional dan internasional serta memetakan pengembangan (visualisasasi) bidang ilmu sains dan teknologi baru (multidisiplin). Dimensions merupakan portal yang beroperasi secara daring yang mempunyai sebanyak 20 field of research, dalam pengenalan untuk menggunakan platform ini hanya jumlah kutipan dan negara di dunia (kuantitatif). Dengan mengambil asumsi tema atau topik “social, economic, communications and technology”, diperoleh keterkaitan dengan bidang kajian (35) Commerce, Management, Tourism and Services, (3507) Strategy Management and Organisational Behaviour, (44) Human Society, (46) Information and Computing Sciences dan (47) Language, Communication and Culture. Total data kuantitatif diperoleh 7.353 documents, 9.796 total link strength dan 130.232 citations untuk cakupan seluruh dunia (5 benua). Negara Indonesia di portal dimensions terdapat 52 documents 96 total link strength 655 citations, serta nomor urut 14 dari 24 negara di benua Asia.
Pengaruh E-Wom, Trust, Value Co-Creation, dan Brand Image Terhadap Purchase Intention Ardi Fadilah; Lista Meria
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 3 No. 2 (2024): Mei : Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v3i2.2091

Abstract

Purchase intention is an effective indicator to find out how interested consumers are in a product and can influence market potential. This research aims to test and analyze the influence of E-WOM, Trust, Value Co-creation, and Brand Image on Purchase Intention for Converse shoe products. The research approach used in this research is quantitative research. The population in this research is all people who have purchased Converse shoe products. This research uses a non-probability sampling technique using purposive sampling. The sample selection criteria in this study were those who had previously purchased and used Converse shoe products, were aged > 17 years and were in the Jabodetabek area. Questionnaires were collected from 100 respondents, the data was then processed using the multiple linear regression method. Results of data analysis carried out with the help of SPSS tools. Based on the results of this analysis, it is known that partially the E-WOM variable has no effect on Purchase Intention. The Trust variable has a positive influence on purchase intention. The value co-creation variable has a positive effect on purchase intention, and brand image has no effect on purchase intention.
CUSTOMER LOYALTY DITINJAU DARI ADVERTISING, SALES PROMOTION DAN BRAND IMAGE PADA FRANCHISE ICE CREAM & TEA Atiya Fadila; Lista Meria
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1067

Abstract

Customer loyalty becomes an important factor and a valuable asset for a business when customers have a positive attitude towards the product, thus motivating them to make repeat purchases. This research aims to analyze the influence of advertising, sales promotion, brand image on customer loyalty. The population of this research is made up of Mixue, Wedrink, and Momoyo customers. This research used a purposive sampling method to take samples from a total of 126 respondents. The data was analyzed statistically by applying PLS-SEM to test the proposed hypothesis. The results of this research show that sales promotion has a positive effect on customer loyalty, advertising has a positive effect on brand image, and sales promotion has a positive effect on brand image. Meanwhile, brand image has no positive effect on customer loyalty and advertising has no positive effect on customer loyalty. The managerial implication of this research is that companies need to strengthen sales promotion through various promotions and attractive offers so that they can motivate customers to buy products continuously and be loyal to the brand. In future research, it is recommended to add the age range, expand the respondent area and carry out in-depth analysis by looking at other factors such as product quality, price, location, and customer satisfaction which can influence customer loyalty, so that in future research we can obtain more comprehensive and detailed data. Keywords: Advertising; Sales Promotion; Brand Image; Customer Loyalty
Online Shopping Habit Dalam Minat Beli Ulang melalui Marketplace Sri Mulyani; Lista Meria
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 14 No. 10 (2024): Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan
Publisher : Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/covalue.v14i10.4272

Abstract

Niat beli ulang pelanggan sangat penting untuk profitabilitas dan pertumbuhan berkelanjutan bisnis online. Penelitian ini bertujuan untuk menganalisis pengaruh pada variabel perceived convenience, trust, e-WOM, perceived value, satisfaction terhadap repurchase intention. Penelitian ini mengambil jenis penelitian deskriptif kausalitas dengan pendekatan metode kuantitatif melalui teknik purposive sampling dan didiperoleh 100 responden yang sudah membeli produk pada marketplace Tokopedia dan Shopee lebih dari 3 kali pembelian dalam 1 bulan. Penelitian ini menggunakan metode Structural Equation Model Partial Least Square (SEM-PLS). Hasil penelitian ini menunjukan repurchase intention terbentuk karena dipengaruhi oleh trust dan satisfaction. Selanjutnya, perceived value dipengaruhi oleh perceived convenience, namun perceived convenience, perceived value, e-WOM tidak berpengaruh terhadap repurchase intention. Dengan demikian, penelitian ini dapat menjadi evaluasi evaluasi pada marketplace Tokopedia dan Shopee dalam meningkatkan pengaruh kebiasaan minat beli secara online.
Pengaruh Pemasaran Media Sosial, Pengalaman Merek, dan Kepercayaan Merek terhadap Loyalitas Merek pada Produk Fashion Rizqiah Insanita; Lista Meria
Jurnal Pendidikan Tambusai Vol. 8 No. 1 (2024): April 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i1.14622

Abstract

Setiap perusahaan dengan mereknya perlu memahami strategi untuk menghasilkan konsumen yang setia terhadap merek tersebut. Oleh karena itu, loyalitas merek menjadi salah satu aspek strategis terpenting dalam menjamin keberlangsungan dan pertumbuhan bisnis perusahaan terutama pada industri fashion. Penelitian ini bertujuan untuk menganalisis dampak pemasaran media sosial, pengalaman merek, dan kepercayaan merek terhadap loyalitas merek. Populasi penelitian ini adalah konsumen produk Uniqlo, H&M, dan Pull&Bear di Jabodetabek. Penelitian ini menggunakan metode purposive sampling dalam pengambilan sampel, dengan jumlah responden sebanyak 120. SEM-PLS digunakan untuk menganalisis lima hipotesis pada penelitian ini. Hasil menunjukkan bahwa pemasaran media sosial dan pengalaman merek berpengaruh positif terhadap kepercayaan merek, serta pemasaran media sosial dan pengalaman merek berpengaruh positif terhadap loyalitas merek. Namun, kepercayaan merek tidak berpengaruh positif terhadap loyalitas merek. Hasil penelitian ini memberikan implikasi dan rekomendasi kepada perusahaan untuk memperkuat hubungan dengan konsumen, meningkatkan kepercayaan merek agar mencapai tingkat loyalitas yang lebih tinggi
Co-Authors Alivia Yulfitri Ardi Fadilah Atiya Fadila Binastya Anggara Sekti Elistia Elistia Euis Sadeli Jovita Nathania Mitsalina Tantri Muniroh Muniroh Nizirwan Anwar Rizqiah Insanita Rojuaniah Rojuaniah Saukani Sri Mulyani Sri Rosmalina Soejono Tri Ismardiko Ummanah Ummanah Wiwik Viatiningsih