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All Journal Jurnal Psikologi Integratif Anfusina: Journal of Psychology Jurnal Spirits Mega Aktiva: Jurnal Ekonomi dan Manajemen Jurnal Psikologi Mandala Psyche 165 Journal
Candra Indraswari
Universitas Islam Negeri Sunan Kalijaga Yogyakarta
Arts Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions Library & Information Science Nursing Public Health Social Sciences Other

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Psikoedukasi Customer Relationship sebagai Optimalisasi Strategi Pemasaran di Warung X Indraswari, Candra; Prasasti, Indira; Wardhani, Hanis Kusuma; Warrowa, Vinka
ANFUSINA: Journal of Psychology Vol. 4 No. 1 (2021): ANFUSINA: Journal of Psychology
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/ajp.v4i1.13944

Abstract

     AbstractBusiness actors such as food stalls or places to eat are one of the various actors in the business world affected during the pandemic. The growth in the business area has also caused in the emergence of an increasingly strong competition between business actors. Service to consumers is one of strategy to attract customers. The purpose of this study was to determine the customer relationship strategy at Warung X. The type of the method used in this study was a qualitative with case study approach. There were four informants and data collected by observation and interview. Data was then analyzed by reducing, displaying, and drawing conclusions. The results showed that the customer relationship strategy has not been effective, so the researchers conducted psychoeducation to optimize the strategy. This was done in order to create a good image to customers.Keywords: Case study, customer relationship, psychoeducation, Warung X
Re-Aktivasi Instagram Sebagai Pemasaran Digital: Studi Kasus Psikologi Pemasaran UMKM BM Asiadhy, Zidan Rasyid; Aulia, Khasyina; Millennia, Aisyah Vivie; Indraswari, Candra
ANFUSINA: Journal of Psychology Vol. 5 No. 1 (2022): ANFUSINA: Journal of Psychology
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/ajp.v5i1.13988

Abstract

Covid-19 is still endemic in all countries of the world and affects all sectors of people's lives, including Indonesia. In Indonesia, almost all sectors are affected, especially the economic ecosystem that has become the foundation of society. MSME is one of the activities that increase growth, movement, and economic development. Researchers are interested in exploring and examining the marketing methods carried out by BM SMEs. This study uses a descriptive qualitative method approach. The research informants this time were two people, the initials IS and AG. The IS informant is the owner of BM, while the AG informant is an employee of the marketing department. The data collection method used in this study was semi-structured interviews. The researcher uses a time triangulation technique which aims to cross-examine informants who know very well about BM. The results show that BM has Instagram social media but is not active. So that it is not optimal in doing marketing, especially in online marketing. Suggestions for business owners are to keep abreast of the times, such as optimizing the use of technology that is useful in developing a business. In addition, it also maintains and improves product quality so that it can compete with similar business people. Then suggestions for further researchers are to examine other factors in order to expand the scope of research.Keywords: Instagram, marketing psychology, MSME
Co-Authors Aisyah Vivie Millennia Andrias Cahya Purnama Asiadhy, Zidan Rasyid Aulia, Khasyina Destri Ayu Kristina Fitri Rohana Ghozali Nassrul Arif Hanis Kusuma Wardhani Husna Arifah Indira Prasasti Istaufa Sabila Isti Thobah Julian Miswag Khasyina Aulia Lika Mira Lestari Maulidia Rahma Fajriyani Meilisma Zulfiana A Millennia, Aisyah Vivie Muhammad Ziadatul Farochi Najmi Aulia Yelta Nandia Putri Zuhdi Almakhi Nastiti Dayu Larasati Ninda Alza Nur Zahrah Nur Akmalia Nur Izzatin Nisa Prasasti, Indira Risa Nurul Insan Rohman Priyanto Silvi Wafiq Maulida Syaiful Fakhri Taufik Hidayat Unny Adzmiati Very Julianto Vinka Warrowa Wardhani, Hanis Kusuma Warrowa, Vinka Zidan Rasyid Asiadhy