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All Journal Seminar Nasional Aplikasi Teknologi Informasi (SNATI) Jurnal Lahan Suboptimal Al-Ulum REKAYASA Jurnal Administrasi Pendidikan Indonesia Aksis : Jurnal Pendidikan Bahasa dan Sastra Indonesia QOF: Jurnal Studi Al-Qur'an dan Tafsir Jurnal Riset Rumpun Agama dan Filsafat Jurnal Manajemen Dan Bisnis Ekonomi Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Datuk Sulaiman Law Review (DaLRev) Fundamentum: Jurnal Pengabdian Multidisiplin Akhlak: Jurnal Pendidikan Agama Islam Dan Filsafat
Saidah Saidah
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences Other

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Journal : Jurnal Manajemen Dan Bisnis Ekonomi

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Pengaruh Penerapan Syariah Compliance Terhadap Kepuasan Nasabah PT. Bank Sumut KCPSy. Hamparan Perak Saidah Saidah; Nurul Inayah
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 2 No. 1 (2024): January : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v2i1.1171

Abstract

In order to capture the attention and interest of customers, sharia banking in Indonesia is developing extremely quickly and becoming more competitive in the delivery of financial services. In order for banks to meet the difficulties of the industrial revolution, they must create and improve methods for figuring out what elements draw in clients and foster customer loyalty. Customer loyalty may be increased through relationship marketing, a positive corporate reputation, and adherence to sharia law. The goal of this study is to ascertain if the satisfaction variable may mediate the effect of compliance on customer loyalty at Bank Sumut KCP Syariah Hamparan Perak as well as the influence of compliance on customer loyalty. Utilizing a quantitative methodology, this investigation. The major information utilized in this study was collected by questionnaires utilizing a measuring scale, namely using a Likert scale. 101 participants made up the sample in this study. According to the findings of the experiments, customer loyalty is positively and insignificantly impacted by relationship marketing variables, company image, and consumer satisfaction, positively and significantly impacted by sharia compliance, and positively and significantly impacted by relationship marketing variables, company image, and sharia compliance. important for ensuring client happiness.
Co-Authors Amirullah Amirullah Andi Irmadamayanti Aris Aris Emilia Rahman Fikri Fikri Isna Mutia Putri Jasendra AHD Kalimatul ‘Ulya M. Johan Candradinata Mauridhi Hery Purnomo Muhamad Ashari Muhammad Apriansa Muhammad Villah Muslipah Muslipah Naila Nurul Ilmi Nirani Sundawati Atib Nor Sahidah Nurul Inayah R Dwiki Rachwanto Riska Anggraini Rizkika Ramadhani Septa Soraida Siti Soviah Syafruddin Syafruddin Wahidin Wahidin Yonnawati Yonnawati