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Iis Saidah
Politeknik Piksi Ganesha Bandung
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PERANCANGAN WEB BASED LEARNING SEBAGAI MEDIA PEMBELAJARAN BERBASIS ICT Firmansyah, Ricky; Saidah, Iis
Jurnal Informatika Vol 3, No 2 (2016): Jurnal INFORMATIKA
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (655.915 KB) | DOI: 10.31294/ji.v3i2.834

Abstract

ABSTRACT The media is very important component of communication process. The effectiveness of media is very influential on extent to which a communication role will be accepted by the audience with fast and precise, or vice versa. E-Learning is present as ICT based learning media that allows students and teachers interact in different places. Web Based Learning (WBL) is used as one part of the E-Learning. This study focuses on designing web-based ICT as a learning medium that is used for students and teacher interaction media that equipped with learning material in content form that will be delivered. Students can learn about learning materials that submitted by teachers through the website anytime and anywhere as long as internet access is available, including taking a test in accordance with the time specified by the teacher. Waterfall method is used as a system development method implemented using the server-side web programming scripting like PHP MySQL. After using the system, questionnaire survey conducted on students and teachers. The results from this study is 71% of the number of students who complete the survey claimed that the system is easy and fun to use and 68% of the number of teachers who complete the survey claimed that this system is very assist with their work, especially in managing test scores. Keywords: design, e-learni
DESTINATION BRANDING OF TERAS CIKAPUNDUNG: A MODEL OF COMMUNICATION STRATEGY Rozalena, Agustin; Saidah, Iis
Scriptura Vol 10, No 1 (2020): JULY 2020
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (615.817 KB) | DOI: 10.9744/scriptura.10.1.24-33

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Penelitian ini bertujuan untuk mengontruksi model strategi komunikasi merek merupakan penelitian dengan objek komunikasi merek kota dengan subjek penelitian para informan yang berkaitan dengan terbangunnya Teras Cikapundung di sekitar bantaran dan sempadan Sungai Cikapundung. Penelitian ini bersifat kualitatif dengan paradigma kontruksi serta analisis studi kasus. Peneliti menggunakan teknik depth interviewing, Focus Group Discussion (FGD), observasi, analisis dokumenserta teknik analisis data menggunakan model interaktif. Hasil penelitian menyatakan  1) proses pembentukan komunikasi merek wisata kota buatan Teras Cikapundung melalui elaborasi Model MESSAGE dan destination branding strategy; 2)  adanya strategi wisata buatan Teras Cikapundung berdasarkan tiga unsur penguatan melalui lokasi karyawisata, kesadaran komunitas dan kebersihan lingkungan, Kliatchko?s Model of Integrated Marketing Communication (IMC) dan Strategic Management of Teras Cikapundung?s Brand Communication Programmes; 3) Model strategi komunikasi merek wisata kota buatan Teras Cikapundung yang menunjukkan urutan aktivitas kontruksi strategi yang dilakukan oleh pihak komunikator
MODEL INDUSTRI BISNIS MEDIA MASSA PADA ERA PERKEMBANGAN ARTIFICIAL INTELLIGENCE (AI) DI INDONESIA: - Saidah, Iis
Linimasa : Jurnal Ilmu Komunikasi Vol. 4 No. 1 (2021): Januari 2021
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v4i1.3461

Abstract

Abstract This study aims to contsruct a mass media bussiness industry model in the era of artificial intelligence (AI) development in Indonesia. The development of artificial inteligence technology in Indodesia, espesially in mass media industry, makes it possible to apply this technology. The object of the study in mass media bussiness industry model in AI development era is bussiness communication and the subjects are informants from mass media who apply digital in running their bussines. This study was designed as qualitative study with contsruction paradigm and case study analysis. The results of the study are 1). The bussiness industry concept of mass media “Ayo Bandung” in the era of AI development have a role as bussiness booster “Ayo Media” in an integrated solution communication bussiness with one window service concept. Ayo Bandung develops an online news and through more social media actively with news content more focus on regional news emphasizing in basic bussiness aspect, target market and creativity looking for ideas for creating regeneration 2). Mass media bussiness industry model whichis Ayo Bandung have 10 keys the era of artificial intelligence development, including Customer Segment​, Value Proposition, Channels, Customer Relationship, Revenue Streams, Key Resource, Key Activities, Key Partnership, Cost Structure dan Technology Applied
Co-Authors Agustin Rozalena Ricky Firmansyah